---
title: "Bestop Sunrider — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/bestop-sunrider"
last_updated: "2026-08-09T13:42:50.196Z"
locale: en
meta:
  description: "Niche score 40/100 · $172K/yr market · 27K searches/yr · $300.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $172K/yr market · 27K searches/yr · $300.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Bestop Sunrider — $172K/yr Amazon US Niche (2026) - Flapen"
---

# **bestop sunrider**

**Skip it**

Prices mostly outside the sweet spot ($15.30–$978.66) — this niche doesn't clear our bar today.

Market size 35Growth 77Conversion 27Competition 22Returns 28Price range 9Avg price 31Brand share 29Review moat 67Quality gap 62

**Growth**

**Great****+63.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****835.47**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$172K**

$172K/yr · 27K searches

**Avg price**

**Okay****$300.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$15.30–$978.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

According to Flapen's Amazon United States niche tracking, bestop sunrider is a $172K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **bestop sunrider market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**250–500**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$75K–$150K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**2.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#769**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**80%**</dd>

<dt>**Sponsored**</dt><dd>**87%**</dd>

<dt>**Out of stock**</dt><dd>**20.5%**</dd>

<dt>**Avg brand age**</dt><dd>**44 months**</dd>

<dt>**Avg seller age**</dt><dd>**182 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**39**

**Top-5 brand share**

**88%**

Top 20: 100%

**Top-5 click share**

**74%**

Top 20: 100%

**Open market**

**9%**

- Bestop63% - JAN & JUL9% - EZ4X48% - Hothead Headliners5% - Astral4% - Quadratec3% - Open — no brand owns it (4 brands, 9%)

## **Demand**

Weekly Amazon search volume, last 9 weeks — +63.9% search growth over the last 90 days.

1K750Spike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

[**Open Trend **](https://flapen.com/research/us/automotive/bestop-sunrider/trend)

## **Top bestop sunrider search terms**

- **bestop sunrider**14K/yr+64.1%0.4% conv. - **sunrider top for jeep wrangler**11K/yr+54.8%0.1% conv. - **bestop sunrider jl**2K/yr+116.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/bestop-sunrider/search-terms)

## **Top bestop sunrider products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$17K20%$34K30%$52K40%$69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bestop Sunscreen Retractable Sunshade 5240711 Jeep JL & JT](https://m.media-amazon.com/images/I/211QZAbw9pL.jpg)**Bestop Sunscreen Retractable Sunshade 5240711 Jeep JL & JT**Bestop**$180.97**4.4★94 rev](https://www.amazon.com/dp/B0CL72K5LG) [2![Bestop Sunrider for Hardtop 5245317 Black Twill Jeep Wrangler JK & JKU](https://m.media-amazon.com/images/I/41ScqtnUNWL.jpg)**Bestop Sunrider for Hardtop 5245317 Black Twill Jeep Wrangler JK & JKU**Bestop**$903.01**4.3★642 rev](https://www.amazon.com/dp/B01CACYCXQ) [3![JAN & JUL Summer Hats for Toddler Boys Girls UV Sun Protection (L: 2-5 Years Shark: Navy Trim)](https://m.media-amazon.com/images/I/41yID1TPbpL.jpg)**JAN & JUL Summer Hats for Toddler Boys Girls UV Sun Protection (L: 2-5 Years Shark: Navy Trim)**JAN & JUL**$22.59**4.8★3,510 rev](https://www.amazon.com/dp/B08NTZJW13) [4![Bestop 52406-11 Retractable Sunshade Mesh](https://m.media-amazon.com/images/I/412O-P-e9OL.jpg)**Bestop 52406-11 Retractable Sunshade Mesh**Bestop**$209.01**4.6★75 rev](https://www.amazon.com/dp/B078N1NWTF) [5![EZ FlipTop JKU 4dr 2007 to 2018 Jeep Wrangler Hardtop Freedom Top Panels Instant Convertible Every Day in Seconds! Secure Quiet Factory-Style Upgrade Max speed 100 No Drilling Lifetime Guarantee](https://m.media-amazon.com/images/I/51ysgxoh8VL.jpg)**EZ FlipTop JKU 4dr 2007 to 2018 Jeep Wrangler Hardtop Freedom Top Panels Instant Convertible Every Day in Seconds! Secure Quiet Factory-Style Upgrade Max speed 100 No Drilling Lifetime Guarantee**EZ4X4**$337.12**4.3★36 rev](https://www.amazon.com/dp/B0CCZNDWTD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![QuadraTop Skylite Roll Top for Hard Top Fits 20182025 Jeep Wrangler JL & 20202025 Jeep Gladiator JT Retractable Jeep Sunshade Jeep Wrangler Sunshade (28 oz. Black Diamond)](https://m.media-amazon.com/images/I/51cdGiA7QJL.jpg)**QuadraTop Skylite Roll Top for Hard Top Fits 20182025 Jeep Wrangler JL & 20202025 Jeep Gladiator JT Retractable Jeep Sunshade Jeep Wrangler Sunshade (28 oz. Black Diamond)**Quadratec**$599.35**0 rev5mo ago](https://www.amazon.com/dp/B0GL9VSYYW) [![Hothead Headliners Reversible Headliner - Compatible for 2018-2026 Jeep Wrangler JL (4 Door) with Bestop Sunrider Top Improves Insulation & Reduces Noise Easy Install UV Resistant - Black](https://m.media-amazon.com/images/I/41y-73NMldL.jpg)**Hothead Headliners Reversible Headliner - Compatible for 2018-2026 Jeep Wrangler JL (4 Door) with Bestop Sunrider Top Improves Insulation & Reduces Noise Easy Install UV Resistant - Black**Hothead Headliners**$216.81**0 rev5mo ago](https://www.amazon.com/dp/B0GK5KXVT7) [![Hothead Headliners Reversible Headliner for Bestop Sunrider - Compatible with 2020-2026 Jeep Gladiator JT (4 Door) Hardtop Improves Insulation & Reduces Noise Easy Install UV Resistant - Black](https://m.media-amazon.com/images/I/31UrqQ1e5nL.jpg)**Hothead Headliners Reversible Headliner for Bestop Sunrider - Compatible with 2020-2026 Jeep Gladiator JT (4 Door) Hardtop Improves Insulation & Reduces Noise Easy Install UV Resistant - Black**Hothead Headliners**$215.32**0 rev5mo ago](https://www.amazon.com/dp/B0GKBPRK79) [![ZTOP Soft Top with Sunshade Fits 2018-2026 Wrangler JL 2 & 4 Doors 2020-2026 Gladiator with Factory Hardtops Sunroof Diamond Vinyl Fabric](https://m.media-amazon.com/images/I/41etUdDEAPL.jpg)**ZTOP Soft Top with Sunshade Fits 2018-2026 Wrangler JL 2 & 4 Doors 2020-2026 Gladiator with Factory Hardtops Sunroof Diamond Vinyl Fabric**ZTOP**$301.75**15 rev10mo ago](https://www.amazon.com/dp/B0FMDZQWCL) [![Astral Brewer 3.0 Shoes - Barefoot Quick-Drying Mens & Womens Sneaker for Casual Wear Water Sports Travel & Hiking - Typhoon Navy - Mens 11.5/Womens 12.5](https://m.media-amazon.com/images/I/41xjmryl6AL.jpg)**Astral Brewer 3.0 Shoes - Barefoot Quick-Drying Mens & Womens Sneaker for Casual Wear Water Sports Travel & Hiking - Typhoon Navy - Mens 11.5/Womens 12.5**Astral**$135.40**55 rev1y ago](https://www.amazon.com/dp/B0DNV4PL9X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Solarfun Polarized Fit Over Glasses Sunglasses Wrap Around Solar Reduce Shield for Men and Womens Driving Black](https://m.media-amazon.com/images/I/31Z59iXECAL.jpg)**Solarfun Polarized Fit Over Glasses Sunglasses Wrap Around Solar Reduce Shield for Men and Womens Driving Black**FUN SOLARFUN**$19.60**4.5★**▲ 134%**](https://www.amazon.com/dp/B06Y2KVQG2) [![MEETSUN Fit Over Glasses Sunglasses for Men Women Wrap Around Sunglasses Polarized UV400 Protection Black-Blue](https://m.media-amazon.com/images/I/41x-w5UBpyL.jpg)**MEETSUN Fit Over Glasses Sunglasses for Men Women Wrap Around Sunglasses Polarized UV400 Protection Black-Blue**MEETSUN**$15.30**4.3★**▲ 133%**](https://www.amazon.com/dp/B09YR3RN8S) [![Astral Brewer 3.0 Shoes - Barefoot Quick-Drying Mens & Womens Sneaker for Casual Wear Water Sports Travel & Hiking - Typhoon Navy - Mens 11.5/Womens 12.5](https://m.media-amazon.com/images/I/41xjmryl6AL.jpg)**Astral Brewer 3.0 Shoes - Barefoot Quick-Drying Mens & Womens Sneaker for Casual Wear Water Sports Travel & Hiking - Typhoon Navy - Mens 11.5/Womens 12.5**Astral**$135.40**4.6★**▲ 132%**](https://www.amazon.com/dp/B0DNV4PL9X) [![MERRYS Polarized Sunglasses For Men UV400 Protection For Fishing Driving Aluminum Temple S8658](https://m.media-amazon.com/images/I/316lujHZ2hL.jpg)**MERRYS Polarized Sunglasses For Men UV400 Protection For Fishing Driving Aluminum Temple S8658**MERRY'S**$29.48**4.7★**▲ 132%**](https://www.amazon.com/dp/B0BQJCJ59N) [![JAN & JUL Summer Hats for Toddler Boys Girls UV Sun Protection (L: 2-5 Years Shark: Navy Trim)](https://m.media-amazon.com/images/I/41yID1TPbpL.jpg)**JAN & JUL Summer Hats for Toddler Boys Girls UV Sun Protection (L: 2-5 Years Shark: Navy Trim)**JAN & JUL**$22.59**4.8★**▲ 130%**](https://www.amazon.com/dp/B08NTZJW13)

**~~View all trending →~~**

## **What buyers say about bestop sunrider**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Assembly/Installation**24%

*“Absolutely love it- install was a piece of cake”*

**Value For Money**11%

*“For the money its a great buy”*

**Sun Shade/Wind Shield**10%

*“Awesome sunshade easy install”*

**Quality-Overall**9%

*“Nice quality”*

**Ease Of Use**6%

*“it was fairly easy to do”*

**Advertised Vs Actual Product**5%

*“Does the job”*

**Size-Overall**5%

*“Fits great”*

**Leak-Proof**3%

*“I was honestly impressed that it did not leak at all”*

**Strength**3%

*“seems sturdy”*

**Noise Level**2%

*“The noise doesnt bother me because I have so much fun with this thing”*

### **What buyers complain about **

**Ease Of Use**12%

*“Does not close easily”*

**Quality-Overall**12%

*“The only thing worse then the quality is the customer service”*

**Assembly/Installation**11%

*“When I ran into issues during installation”*

**Value For Money**7%

*“Not worth the $ This is not at all worth the money”*

**Noise Level**6%

*“at 70+ it gets really loud”*

**Windshield Issues**5%

*“unfortunately the passenger side is more loose on the screen then the driver side causing wind flapping”*

**Compatibility-Overall**5%

*“wasnt compatible with my Jeep ease of return”*

**Instructions/User Manual/Troubleshooting**5%

*“Instructions are kinda confusing”*

**Size-Overall**3%

*“The length is so short”*

**Grip**2%

*“no grab handles”*

### **Top return reasons **

**Size-Overall**47%

**Defective Material/Parts**7%

**Compatibility-Overall**7%

**Assembly/Installation**4%

**Mounting**4%

**Material Quality**3%

**Windshield Issues**3%

**Advertised Vs Actual Product**3%

**Feet Fit**2%

**Shape/Style**2%

## **Common questions**

<dl>

<dt>**Is bestop sunrider profitable to sell on Amazon United States?**</dt><dd>The niche generates $172K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +63.9%. Flapen's verdict: Skip it (40/100).</dd>

<dt>**How competitive is the bestop sunrider niche?**</dt><dd>10 brands and 39 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.</dd>

<dt>**What do buyers complain about in bestop sunrider?**</dt><dd>Top complaints mined from reviews: Ease Of Use, Quality-Overall, Assembly/Installation. The return rate is 4.8%.</dd>

<dt>**What does it cost to enter the bestop sunrider niche?**</dt><dd>Listings span $15.30–$978.66; the average listing price is $300.02 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.</dd>

</dl>

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