---
title: "Bb5z78022a68aa — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/bb5z78022a68aa"
last_updated: "2026-08-09T13:39:59.989Z"
locale: en
meta:
description: "Niche score 60/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $106K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bb5z78022a68aa — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **bb5z78022a68aa**
**Worth a look**
Shows a thin review moat (51 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 70Conversion 55Competition 52Returns 34Price range 70Avg price 76Brand share 81Review moat 97Quality gap 83
**Review moat**
**Incredible****50.81**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$97.43**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+51.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$9.83–$130.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$106K**
$106K/yr · 24K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, bb5z78022a68aa is a $106K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bb5z78022a68aa market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$97K–$122K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#2,412**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **85%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**54%**
Top 20: 96%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**42%**
- JMTAAT16% - Vahaha12% - GRAND ORANGE12% - Lamerto7% - sosega6% - PIT665%
## **Demand**
Weekly Amazon search volume, last 19 weeks — +51.7% search growth over the last 90 days.
700500Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/automotive/bb5z78022a68aa/trend)
## **Top bb5z78022a68aa search terms**
- **ford explorer windshield cowl**5K/yr+124.2%2.4% conv. - **bb5z78022a68aa**5K/yr+28.4%6.6% conv. - **2017 ford explorer windshield cowl**4K/yr+49.9%4.0% conv. - **2018 ford explorer windshield cowl**4K/yr+18.6%5.3% conv. - **ford cowl panel**3K/yr+38.4%0.4% conv. - **bb5z-78022a68-aa**3K/yr+37.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/bb5z78022a68aa/search-terms)
## **Top bb5z78022a68aa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JMTAAT Windshield Wiper Cowl Panel Grille Compatible with 2011-2019 Ford Explorer & 2013-2019 Ford Police Interceptor Utility Replacement for BB5Z-78022A68-AA Air Inlet Window Cover Unfinished Plastic**JMTAAT**$87.29**4.0★117 rev](https://www.amazon.com/dp/B0F947CYWD) [2**Black Windshield Wiper Cowl Grille Top Replacement for Ford Explorer Base 3.5 3.7 2.0L 2011-2019 BB5Z78022A68AA BB5Z-78022A68-AA Vahaha**Vahaha**$116.22**4.0★64 rev](https://www.amazon.com/dp/B0D3PVPC82) [3**GRAND ORANGE Windshield Wiper Cowl Panel Top Black BB5Z78022A68AA**GRAND ORANGE**$109.46**4.4★249 rev](https://www.amazon.com/dp/B0DJYZVCB5) [4**Lamerto BB5Z-78022A68-AA Windshield Wiper Cowl Grille Top Replacement for Ford Explorer Base 3.5 3.7 2.0L 2.3L 2011-2019# BB5Z78022A68AA Black Front Top Windshield Cowl Grille**Lamerto**$114.44**3.9★36 rev](https://www.amazon.com/dp/B0D3PVBR3D) [5**Windshield Cowl Grille Top Panel Compatible with Ford Explorer Base 3.5 3.7 2.0L 2011-2019 Replace BB5Z-78022A68-AA BB5Z78022A68AA (For Ford Explorer 2011-2019)**sosega**$112.54**4.2★122 rev](https://www.amazon.com/dp/B0D7PJ6Q7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**For 2011 2012 2013 2014 2015 2016 2017 2018 2019 Ford Explorer & Police Interceptor Windshield Cowl Grille w/Sealing Strip BB5Z-78022A68-AA**TTeralmon**$74.82**0 rev1mo ago](https://www.amazon.com/dp/B0H1R8DT7X) [**ALMULOO Windshield Cowl Grille Top Panel Compatible with 2011-2019 Ford Explorer & 2013-2019 Ford Police Interceptor Utility Replacement for BB5Z-78022A68-AA Wiper Cowl Grille Air Inlet Window Cover**ALMULOO**$97.92**8 rev5mo ago](https://www.amazon.com/dp/B0GKNY29CY) [**Windshield Wiper Cowl Grille Fit for Ford Explorer 2011-2019 BB5Z-78022A68-AA Windscreen Top Panel Replacement Front Panel Cover Auto Parts Accessories**MooneHived**$65.72**2 rev7mo ago](https://www.amazon.com/dp/B0G2BZK666) [**BB5Z-78022A68-AA Top Windshield Cowl Grille Black Wiper Panel for Ford Explorer 2011-2019 Replacement Snap-On Install UV-Resistant ABS Finish**anezdbozr**$84.72**2 rev9mo ago](https://www.amazon.com/dp/B0FVCJFQY9) [**Windshield Wiper Cowl Cover Panel Grille Compatible with Ford Explorer Mercury Mountaineer 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005**KEROMGDER**$67.26**5 rev10mo ago](https://www.amazon.com/dp/B0FPXKDQ9V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**For 2011 2012 2013 2014 2015 2016 2017 2018 2019 Ford Explorer & Police Interceptor Windshield Cowl Grille w/Sealing Strip BB5Z-78022A68-AA**TTeralmon**$74.82**0.0★**▲ 179%**](https://www.amazon.com/dp/B0H1R8DT7X) [**BB5Z-78022A68-AA Top Windshield Cowl Grille Black Wiper Panel for Ford Explorer 2011-2019 Replacement Snap-On Install UV-Resistant ABS Finish**anezdbozr**$84.72**5.0★**▲ 166%**](https://www.amazon.com/dp/B0FVCJFQY9) [**HY-SPEED Windshield Wiper Cowl Grille Insert Panels Compatible with 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Explorer Sport Sport Trac MountaineerF57Z-78022A68-A F57Z-78022A69-A**HY-SPEED**$64.59**5.0★**▲ 159%**](https://www.amazon.com/dp/B0DXBR29KN) [**Suitable for Windshield Wiper Cowl Panel Grille for 2011-2019 Ford Explorer & 2013-2019 Ford Police Interceptor Utility - Replacement for BB5Z-78022A68-AA & FO1271109**Generic**$70.75**5.0★**▲ 135%**](https://www.amazon.com/dp/B0GH6TWT36) [**PIT66 Windshield Cowl Grille Top Compatible with Ford Explorer 2011-2019 BB5Z78022A68AA**PIT66**$108.48**4.8★**▲ 120%**](https://www.amazon.com/dp/B0D8PRNSTV)
**~~View all trending →~~**
## **What buyers say about bb5z78022a68aa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**52%
*“Fit perfect”*
**Assembly/Installation**10%
*“Easy to install”*
**Quality-Overall**8%
*“excellent appearance great”*
**Value For Money**7%
*“Definitely worth the money”*
**Advertised Vs Actual Product**3%
*“Was as advertised”*
**Durability**3%
*“Great price, functionality and hopefully durable”*
**Ease Of Use**2%
*“Easy”*
**Efficiency**2%
*“Works perfectly”*
**Maintenance And Repair**2%
*“Part fix with no issues or modifications very easy to replace”*
**Product Condition**2%
*“New”*
### **What buyers complain about **
**Quality-Overall**18%
*“Cheap product”*
**Size-Overall**15%
*“Does not fit the car”*
**Durability**9%
*“break really easily”*
**Assembly/Installation**8%
*“I was never able to install it”*
**Defective Material/Parts**5%
*“F. The pins where broken”*
**Windshield Issues**5%
*“UV-resistant ABS snaps over 11-19 Explorer windshield like OEM”*
**Grip**3%
*“will not stay in”*
**Sun Protection**3%
*“The sun makes it a little worse everyday”*
**Advertised Vs Actual Product**2%
*“Product does not fit as described”*
**Rubber Quality**2%
*“it does have some cracks where the rubber meets the plastic”*
### **Top return reasons **
**Windshield Issues**43%
**Size-Overall**21%
**Compatibility-Overall**9%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Assembly/Installation**3%
**Adhesion/Stickiness**3%
**Add-Ons/Attachments**2%
**Functionality-Overall**2%
**Width**1%
## **Common questions**
- **Is bb5z78022a68aa profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the bb5z78022a68aa niche?**
- 24 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in bb5z78022a68aa?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.3%.
- **What does it cost to enter the bb5z78022a68aa niche?**
- Listings span $9.83–$130.61; the average listing price is $97.43 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.
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