---
title: "Atv License Plate — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/atv-license-plate"
last_updated: "2026-08-09T18:16:38.321Z"
locale: en
meta:
description: "Niche score 56/100 · $67K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $67K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Atv License Plate — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **atv license plate**
**Worth a look**
Shows a thin review moat (257 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 69Conversion 65Competition 53Returns 83Price range 69Avg price 86Brand share 39Review moat 87Quality gap 40
**Review moat**
**Great****256.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$19.56**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+50.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.96–$33.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$67K**
$67K/yr · 59K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, atv license plate is a $67K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atv license plate market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#4,254**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**12%**
- MyATVplates29% - Raider18% - Generic15% - FERAL ATV Gear12% - Wallet&Heart7% - Hardline Products7% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.9% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/automotive/atv-license-plate/trend)
## **Top atv license plate search terms**
- **utv license plate**24K/yr+59.9%4.2% conv. - **atv license plate**22K/yr+32.6%4.0% conv. - **atv license plate kit**5K/yr+102.4%6.8% conv. - **wisconsin utv license plate**5K/yr+67.3%3.5% conv. - **wisconsin atv license plate**4K/yr+22.7%3.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/atv-license-plate/search-terms)
## **Top atv license plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raider FS-12000 ATV/UTV License Plate Kit with Numbers and Letters Included (7.5 in x 4 in)**Raider**$13.60**4.5★906 rev](https://www.amazon.com/dp/B0027M6USA) [2**Personalized Wisconsin UTV License Plate **Wisconsin Department of Natural Resources Compliant* (Without Frame)**MyATVplates**$28.39**4.6★31 rev](https://www.amazon.com/dp/B0FJG2262C) [3**Wisconsin Reflective ATV/UTV License Plate 2026 DNR Compliant Metal Tag High Visibility Day & Night Rust-Resistant Aluminum**Generic**$30.84**4.8★37 rev](https://www.amazon.com/dp/B0CL2NC7KG) [4**Personalized Black Minnesota ATV/UTV License Plate **Minnesota Department of Natural Resources Compliant* (Without Frame)**MyATVplates**$27.85**4.8★38 rev](https://www.amazon.com/dp/B0FJ7MMMC2) [5**Custom Mini License Plate for Motorcycle UTV ATV Golf Cart Go Kart Side by Side | Personalized Small License Plate | Novelty Only Non-Road Use (4x7 Inch)**Wallet&Heart**$15.50**4.7★13 rev](https://www.amazon.com/dp/B0GHH5JNP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Mini License Plate for Motorcycle UTV ATV Golf Cart Go Kart Side by Side | Personalized Small License Plate | Novelty Only Non-Road Use (4x7 Inch)**Wallet&Heart**$15.50**13 rev5mo ago](https://www.amazon.com/dp/B0GHH5JNP3) [**Personalized Custom Vanity License Plate for Cars & Trucks - Decorative Novelty Auto Accessory for Garage Bar or Home Display - Upload Your Logo for Your Business**Cover My Plate**$19.92**45 rev9mo ago](https://www.amazon.com/dp/B0FR3NM5X2) [**Personalized Wisconsin UTV License Plate **Wisconsin Department of Natural Resources Compliant* (Without Frame)**MyATVplates**$28.39**31 rev11mo ago](https://www.amazon.com/dp/B0FJG2262C) [**Wisconsin ATV/UTV Metal License Plate 2026 DNR Compliant Aluminum Trail Tag Heavy Duty Engraved Off-Road Registration Plate**Generic**$29.19**10 rev11mo ago](https://www.amazon.com/dp/B0FJC36NXH) [**Personalized Black Minnesota ATV/UTV License Plate **Minnesota Department of Natural Resources Compliant* (Without Frame)**MyATVplates**$27.85**38 rev11mo ago](https://www.amazon.com/dp/B0FJ7MMMC2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalized Custom Vanity License Plate for Cars & Trucks - Decorative Novelty Auto Accessory for Garage Bar or Home Display - Upload Your Logo for Your Business**Cover My Plate**$19.92**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FR3NM5X2) [**FERAL ATV Gear License Plate Kits (White or Black - Composite or Aluminum) Letters Numbers and Hardware Included - ATV/UTV Personal License Plate - Side By Side Custom Number Kit (White Aluminum)**FERAL ATV Gear**$16.50**4.4★**▲ 81%**](https://www.amazon.com/dp/B015YDPUW0) [**Custom Mini License Plate for Motorcycle UTV ATV Golf Cart Go Kart Side by Side | Personalized Small License Plate | Novelty Only Non-Road Use (4x7 Inch)**Wallet&Heart**$15.50**4.7★**▲ 78%**](https://www.amazon.com/dp/B0GHH5JNP3) [**Personalized Wisconsin UTV License Plate **Wisconsin Department of Natural Resources Compliant* (Without Frame)**MyATVplates**$28.39**4.6★**▲ 67%**](https://www.amazon.com/dp/B0FJG2262C) [**4x7 Blank Black Motorcycle License Plate - Perfect for Custom Vinyl Designs and Business Use DIY & DTF Projects Pack of 3**Generic**$7.87**3.6★**▲ 59%**](https://www.amazon.com/dp/B0FG23BFS6)
**~~View all trending →~~**
## **What buyers say about atv license plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**44%
*“Very nice quality and plate”*
**Size-Overall**12%
*“Good fit”*
**Advertised Vs Actual Product**9%
*“Item as described”*
**Strength**6%
*“Very sturdy”*
**Value For Money**5%
*“Nice plate and excellent value for the money”*
**Assembly/Installation**3%
*“Can't wait to install it”*
**Material Quality**3%
*“Much better than the cheap plastic plate I had”*
**Ease Of Use**3%
*“Easy”*
**Color**3%
*“Bright colors”*
**Durability**2%
*“Its sturdy, and long lasting”*
### **What buyers complain about **
**Size-Overall**32%
*“Not a license plate size”*
**Quality-Overall**14%
*“Cheap”*
**Engraving/Paint/Sublimation**9%
*“Its not engraved”*
**Thin**9%
*“way to thin”*
**Advertised Vs Actual Product**9%
*“Half of the picture on the plate”*
**Strength**9%
*“Not sturdy”*
**Compatibility-Overall**9%
*“it doesn't fit in the 2025 Kawasaki Ridge license plate frame”*
### **Top return reasons **
**Size-Overall**45%
**Compatibility-Overall**11%
**Material Quality**9%
**Thin**8%
**Strength**6%
**Functionality-Overall**4%
**Advertised Vs Actual Product**3%
**Mounting**2%
**Color**2%
**Certifications**2%
## **Common questions**
- **Is atv license plate profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the atv license plate niche?**
- 12 brands and 37 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in atv license plate?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Engraving/Paint/Sublimation. The return rate is 1.6%.
- **When does demand for atv license plate peak?**
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the atv license plate niche?**
- Listings span $6.96–$33.26; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
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