---
title: "Amsoil Pi — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/amsoil-pi"
last_updated: "2026-08-08T08:51:47.212Z"
locale: en
meta:
description: "Niche score 45/100 · $1.0M/yr market · 838K searches/yr · $36.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.0M/yr market · 838K searches/yr · $36.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amsoil Pi — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **amsoil pi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 12Conversion 41Competition 31Returns 98Price range 82Avg price 95Brand share 0Review moat 40Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.59–$108.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 838K searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,531.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amsoil pi is a $1.0M/yr Amazon United States market (838K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amsoil pi market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$922K–$1.1M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#289**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**232**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Royal Purple60% - Amsoil22% - Red Line10% - KOZZI7%
## **Demand**
Weekly Amazon search volume, last 49 weeks — -25.7% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/amsoil-pi/trend)
## **Top amsoil pi search terms**
- **amsoil**277K/yr-14.8%0.2% conv. - **amsoil pi**121K/yr-26.6%1.3% conv. - **royal purple**68K/yr+13.2%3.5% conv. - **royal purple max clean fuel system cleaner**96K/yr-42.2%9.2% conv. - **amsoil pi fuel injector cleaner**55K/yr-29.2%1.7% conv. - **royal purple oil**52K/yr-62.7%1.4% conv. - **ams oil**22K/yr-7.3%0.2% conv. - **royal purple max clean**32K/yr-63.5%5.9% conv. - **amsoil fuel injector cleaner**26K/yr-63.2%2.2% conv. - **royal purple fuel injector cleaner**25K/yr-18.3%8.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/amsoil-pi/search-terms)
## **Top amsoil pi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$102K20%$204K30%$306K40%$408K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Purple Max-Clean Fuel System Cleaner and Stabilizer 11722 20 Ounce**Royal Purple**$12.01**4.7★3,191 rev](https://www.amazon.com/dp/B00B1VBQRS) [2**Royal Purple 18000 Fuel Injector Cleaner - 6 fl. oz.**Royal Purple**$6.59**4.6★3,440 rev](https://www.amazon.com/dp/B00XF03K54) [3**Amsoil 20/50wt Full Synthetic V-Twin Motorcycle Oil**Amsoil**$104.00**4.8★173 rev](https://www.amazon.com/dp/B01L6ZWV9U) [4**Royal Purple 18001 Max-Restore High Mileage Fuel System Treatment - 6 Ounce**Royal Purple**$8.97**4.8★114 rev](https://www.amazon.com/dp/B0D67F93X7) [5**KOZZI Mens Boxer Briefs Premium Soft Breathable Nylon for Everyday Royal Purple**KOZZI**$12.22**4.3★128 rev](https://www.amazon.com/dp/B091RM5HRZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Royal Purple 18001 Max-Restore High Mileage Fuel System Treatment - 6 Ounce**Royal Purple**$8.97**114 rev3y ago](https://www.amazon.com/dp/B0D67F93X7) [**KOZZI Mens Boxer Briefs Premium Soft Breathable Nylon for Everyday Royal Purple**KOZZI**$12.22**128 rev5y ago](https://www.amazon.com/dp/B091RM5HRZ) [**Amsoil SVGPK 100% Synthetic Extreme Pressure (EP) SEVERE GEAR Lube Quart Easy-Pack (75W-90)**Amsoil**$36.35**195 rev5y ago](https://www.amazon.com/dp/B0914H3KN2) [**Royal Purple 18000 Max Atomizer Fuel Injector Cleaner - 6 oz. (10 Pack)**Royal Purple**$52.32**144 rev6y ago](https://www.amazon.com/dp/B0892M582X) [**Amsoil 20/50wt Full Synthetic V-Twin Motorcycle Oil**Amsoil**$104.00**173 rev6y ago](https://www.amazon.com/dp/B01L6ZWV9U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOZZI Mens Boxer Briefs Premium Soft Breathable Nylon for Everyday Royal Purple**KOZZI**$12.22**4.3★**▲ 348%**](https://www.amazon.com/dp/B091RM5HRZ) [**Royal Purple 18001 Max-Restore High Mileage Fuel System Treatment - 6 Ounce**Royal Purple**$8.97**4.8★**▲ 129%**](https://www.amazon.com/dp/B0D67F93X7) [**Red Line 60103 SI-1 Complete Fuel System Cleaner Cleans and Prevents Corrosion in Fuel Systems Cleans Injectors Carburetors Valve and Combustion Chamber Deposits - 15 Ounce (2 Pack)**Red Line**$30.76**4.8★**▲ 64%**](https://www.amazon.com/dp/B00NQB7OM2) [**Amsoil SVGPK 100% Synthetic Extreme Pressure (EP) SEVERE GEAR Lube Quart Easy-Pack (75W-90)**Amsoil**$36.35**4.8★**▲ 29%**](https://www.amazon.com/dp/B0914H3KN2) [**Amsoil ASL1G-EA Signature Series 5W-30 Synthetic Motor Oil**Amsoil**$108.01**4.4★**▲ 29%**](https://www.amazon.com/dp/B00EXBSLBC)
**~~View all trending →~~**
## **What buyers say about amsoil pi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent quality oil”*
**Efficiency**13%
*“Works perfectly”*
**Fuel Efficiency**12%
*“Improved gas mileage”*
**Ease Of Cleaning**11%
*“Best cleaner available”*
**Value For Money**10%
*“Cant beat the price”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Lubrication**4%
*“Awesome Oil for my ride”*
**Ease Of Use**3%
*“Easy to use”*
**Color**2%
*“I liked the color of the container”*
**Maintenance And Repair**1%
*“Great maintenance product”*
### **What buyers complain about **
**Value For Money**20%
*“A little mor expensive”*
**Functionality-Overall**13%
*“Works great until it doesn't”*
**Leak-Proof**12%
*“My items was leaking”*
**Fuel Efficiency**8%
*“no better gas mileage”*
**Noise Level**7%
*“the engine noise stayed the same”*
**Quality-Overall**5%
*“I noticed no improvement at all”*
**Advertised Vs Actual Product**4%
*“advertising even though it is a complete LIE thanks to the 1997 ruling in favor of big oil profits”*
**Hard Feel**2%
*“was feeling a bit rough”*
**Accuracy-Overall**2%
*“Not Sure”*
**Durability**2%
*“after driving 50mi it was gone”*
### **Top return reasons **
**Leak-Proof**53%
**Value For Money**11%
**Compatibility-Overall**8%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Lubrication**4%
**Defective Material/Parts**3%
**Product Condition**2%
**Fuel Efficiency**1%
**Smell**1%
## **Common questions**
- **Is amsoil pi profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 14 tracked products. 90-day search growth is -25.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the amsoil pi niche?**
- 4 brands and 232 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amsoil pi?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Leak-Proof. The return rate is 0.4%.
- **What does it cost to enter the amsoil pi niche?**
- Listings span $6.59–$108.01; the average listing price is $36.88 (sweet spot $15–$100). The average incumbent carries 2,532 reviews — the moat a new listing must climb.
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