---
title: "Am107423 — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/am107423"
last_updated: "2026-08-09T13:40:11.650Z"
locale: en
meta:
description: "Niche score 61/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Am107423 — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **am107423**
**Worth a look**
Shows searches that convert (15.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 80Conversion 97Competition 35Returns 97Price range 76Avg price 80Brand share 47Review moat 92Quality gap 27
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****161.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+73.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$17.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.05–$37.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$147K**
$147K/yr · 56K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, am107423 is a $147K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **am107423 market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$137K–$171K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**20%**
- John Deere42% - FHSJXR14% - BOLEWIN8% - Generic7% - Tvent4% - DVPARTS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +73.4% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/automotive/am107423/trend)
## **Top am107423 search terms**
- **am107423 oil filter john deere**18K/yr+100.7%10.6% conv. - **am107423**20K/yr+60.7%8.1% conv. - **john deere oil filter am107423**5K/yr+69.9%12.8% conv. - **am107423 oil filter**5K/yr+80.3%7.6% conv. - **john deere am107423 oil filter**5K/yr+42.7%12.7% conv. - **john deere am107423**3K/yr+50.6%11.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/am107423/search-terms)
## **Top am107423 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Deere Original Equipment Oil Filter #AM107423 (2-Pack)**John Deere**$19.80**4.8★421 rev](https://www.amazon.com/dp/B078KJZD1K) [2**John Deere Original Equipment Oil Filter #AM107423**John Deere**$10.66**4.8★1,408 rev](https://www.amazon.com/dp/B00850F70U) [3**FHSJXR 49065-0724 Oil Filter 49065-7010 AM107423 for kawasaki FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models Club Car 1016467 S-tens 120-634 49065-2071 Engine Oil Filter Pack of 2**FHSJXR**$13.11**4.7★135 rev](https://www.amazon.com/dp/B0DQCLQ8PP) [4**2 PCS Engine Oil Filter AM107423 AM101054 Replaces 170 175 180 185 240 Oil Filter 49065-2078 49065-2071 49065-0724 Compatible with Kawasaki 15 HP -27 HP Engines**BOLEWIN**$13.43**4.6★128 rev](https://www.amazon.com/dp/B09PDHN55D) [5**Oil Filter AM107423 49065-7010 49065-0724 Is Applicable to FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models It Is An Engine Oil Filter for Club Car 1016467 2pcs**Generic**$12.27**4.7★10 rev](https://www.amazon.com/dp/B0FMJG9GHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack AM107423 Oil Filter for John Deere AM101054 AM116304 Replace for Kawasaki 49065-0724 49065-7010 for Kawasaki FH721V FX801V FX850V FX1000V FJ180V FH601-770D Engines Lawn Mower**TidiRob**$20.09**6 rev3mo ago](https://www.amazon.com/dp/B0GWMNFKLP) [**Oil Filter AM107423 49065-7010 49065-0724 Is Applicable to FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models It Is An Engine Oil Filter for Club Car 1016467 2pcs**Generic**$12.27**10 rev10mo ago](https://www.amazon.com/dp/B0FMJG9GHN) [**ANWTOTU 49065-0724 Oil Filter 49065-7010 for kawasaki FH381-721V FX850V FX801V FJ180V FH601-770D FX751-FX1000V Models AM107423 120-634 1016467 49065-2071Engine Oil Filter (2)**ANWTOTU**$12.75**30 rev10mo ago](https://www.amazon.com/dp/B0G7TS5KGQ) [**KLWZH 2PCS 49065-0724 Oil Filter 49065-7010 AM107423 for Kawasaki FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Engine Models Club Car 1016467 S-tens 120-634 49065-2071 Oil Filter (2 pcs)**KLWZH**$12.94**25 rev1y ago](https://www.amazon.com/dp/B0FC27D7KP) [**JDLLONG 11013-2109 Air Filter AM107423 Oil Filter Fit for Kawasaki FC420V FC400V FC401V 14HP Engine for John Deere 170 175 240 245 LX172 LX176 GT242 Lawn Mower 11013-2141 11013-2110**JDLLONG**$22.96**7 rev1y ago](https://www.amazon.com/dp/B0F2Y4W9HY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**49065-0724 Oil Filter 49065-7010 AM107423 for kawasaki FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models Club Car 1016467 S-tens 120-634 49065-2071 Engine Oil Filter (2)**AHNTTGS**$12.72**4.8★**▲ 152%**](https://www.amazon.com/dp/B0GQDC9LQH) [**4 Pack AM107423 Oil Filter for John Deere AM101054 AM116304 Replace for Kawasaki 49065-0724 49065-7010 for Kawasaki FH721V FX801V FX850V FX1000V FJ180V FH601-770D Engines Lawn Mower**TidiRob**$20.09**5.0★**▲ 151%**](https://www.amazon.com/dp/B0GWMNFKLP) [**ANWTOTU 49065-0724 Oil Filter 49065-7010 for kawasaki FH381-721V FX850V FX801V FJ180V FH601-770D FX751-FX1000V Models AM107423 120-634 1016467 49065-2071Engine Oil Filter (2)**ANWTOTU**$12.75**4.6★**▲ 138%**](https://www.amazon.com/dp/B0G7TS5KGQ) [**Cyleto 49065-2071 49065-2078 Oil Filter for Kawasaki Mule 610 3010 4010 FD620D Compatible with 49065-0724 for John Deere AM107423**Cyleto**$9.29**4.5★**▲ 132%**](https://www.amazon.com/dp/B08SC59H91) [**Oil Filter AM107423 49065-7010 49065-0724 Is Applicable to FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models It Is An Engine Oil Filter for Club Car 1016467 2pcs**Generic**$12.27**4.7★**▲ 125%**](https://www.amazon.com/dp/B0FMJG9GHN)
**~~View all trending →~~**
## **What buyers say about am107423**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fit good”*
**Value For Money**22%
*“more affordable”*
**Filtration**15%
*“Right filter”*
**Quality-Overall**9%
*“The build quality feels solid”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Leak-Proof**5%
*“It does not leak”*
**Assembly/Installation**4%
*“Installing them was a breeze”*
**Fuel Efficiency**2%
*“Saved on gas”*
**Efficiency**2%
*“Filtration performance seems to be good”*
**Maintenance And Repair**2%
*“making routine maintenance more convenient”*
### **What buyers complain about **
**Filtration**22%
*“Filters took a little bit to get to me”*
**Quality-Overall**17%
*“Cheap quality”*
**Compatibility-Overall**17%
*“ABSOLUTELY NOT COMPATIBLE WITH JOHN DEERE 455 TRACTOR”*
**Size-Overall**14%
*“Don't fit”*
**Advertised Vs Actual Product**6%
*“Product image is misleading”*
**Leak-Proof**6%
*“Leaks”*
**Assembly/Installation**6%
*“cannot be installed”*
### **Top return reasons **
**Size-Overall**52%
**Filtration**15%
**Advertised Vs Actual Product**13%
**Defective Material/Parts**7%
**Compatibility-Overall**7%
**Product Condition**3%
**Functionality-Overall**2%
**Value For Money**1%
**Width**1%
**Quality-Overall**1%
## **Common questions**
- **Is am107423 profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the am107423 niche?**
- 15 brands and 37 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in am107423?**
- Top complaints mined from reviews: Filtration, Quality-Overall, Compatibility-Overall. The return rate is 0.7%.
- **When does demand for am107423 peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the am107423 niche?**
- Listings span $8.05–$37.86; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)