---
title: "All Purpose Grease — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/all-purpose-grease"
last_updated: "2026-08-09T15:52:46.787Z"
locale: en
meta:
description: "Niche score 48/100 · $151K/yr market · 148K searches/yr · $17.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $151K/yr market · 148K searches/yr · $17.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "All Purpose Grease — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **all purpose grease**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 32Growth 30Conversion 64Competition 39Returns 98Price range 79Avg price 82Brand share 47Review moat 29Quality gap 20
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.34–$56.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$151K**
$151K/yr · 148K searches
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,623.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, all purpose grease is a $151K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **all purpose grease market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$143K–$178K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**203**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**18%**
- Lucas Oil35% - Lubrimatic19% - Super Lube10% - Valvoline7% - AtomLube6% - Keze5% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/all-purpose-grease/trend)
## **Top all purpose grease search terms**
- **automotive greases & lubricants**26K/yr+13.5%1.2% conv. - **automotive grease**22K/yr+5.9%7.7% conv. - **grasa para carros**26K/yr-34.3%3.9% conv. - **gear grease**11K/yr+11.4%4.6% conv. - **all purpose grease**10K/yr+19.9%9.1% conv. - **car grease**10K/yr+3.4%7.0% conv. - **grasa**9K/yr-2.3%2.7% conv. - **auto grease**7K/yr+19.3%7.8% conv. - **multi purpose grease**6K/yr+6.7%7.2% conv. - **multipurpose grease**6K/yr+24.3%6.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/all-purpose-grease/search-terms)
## **Top all purpose grease products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LubriMatic 11316 Multi-Purpose Grease - 1 Pound Amber**Lubrimatic**$7.72**4.6★600 rev](https://www.amazon.com/dp/B0016GTTTU) [2**Grease RD LITHM 14OZ**Lucas Oil**$7.41**4.7★6,856 rev](https://www.amazon.com/dp/B000ARPVO8) [3**Lucas Oil 10574 Red N Tacky Grease - 1 Pound**Lucas Oil**$9.63**4.6★4,829 rev](https://www.amazon.com/dp/B0049SUK5Y) [4**Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)**Super Lube**$10.56**4.8★8,859 rev](https://www.amazon.com/dp/B000XBH9HI) [5**AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)**AstraVox**$7.99**4.6★403 rev](https://www.amazon.com/dp/B0DMK9ZM3N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keze White Lithium Grease Tube Automotive Grasa De Litio Car Door Grease with Brush NLGI 2 Rust Corrosion Waterproof for Hinges Bearings Gears Bike and Garage Doors Sliding Track 1oz-1 Pack**Keze**$7.93**223 rev9mo ago](https://www.amazon.com/dp/B0FVR4MDR2) [**Keze Lithium Grease Multi-Purpose Marine Automotive Bike Grease Garage Door Hinge Lubricant High Temp Heavy Duty NLGI 2 Lubricant with Brush for Bearings Sunroof Gears Track Rail 1oz-2 Pack**Keze**$8.93**223 rev9mo ago](https://www.amazon.com/dp/B0FVR9Q9B3) [**Magnalube-G All Purpose Grease No Drips or Leaks Waterproof High-Temp Dielectric PTFE Lubricant for Door Hinges Tracks 3D Printers Marine Reels Bearings Joints 0.75oz Tube 1-Pack**MAGNALUBE**$11.86**121 rev1y ago](https://www.amazon.com/dp/B0FFJP5QJD) [**AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)**AstraVox**$7.99**403 rev1y ago](https://www.amazon.com/dp/B0DMK9ZM3N) [**Keze High Temp Ceramic Brake Caliper Grease and Pin Parts Lubricant for Auto Break Sliding Pin Pad Prevents Seizing Stops Squeaking with Brush Top Can 8 oz**Keze**$16.55**757 rev1y ago](https://www.amazon.com/dp/B0DS4FL3HX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lucas Oil 14.5 Ounce 10301 Heavy Duty Grease 14.5 oz Green**Lucas Oil**$8.07**4.8★**▲ 102%**](https://www.amazon.com/dp/B000IG20RW) [**Keze Lithium Grease Multi-Purpose Marine Automotive Bike Grease Garage Door Hinge Lubricant High Temp Heavy Duty NLGI 2 Lubricant with Brush for Bearings Sunroof Gears Track Rail 1oz-2 Pack**Keze**$8.93**4.5★**▲ 90%**](https://www.amazon.com/dp/B0FVR9Q9B3) [**Lucas Oil 10574 Red N Tacky Grease - 1 Pound**Lucas Oil**$9.63**4.6★**▲ 74%**](https://www.amazon.com/dp/B0049SUK5Y) [**Valvoline Multi-Vehicle High Temperature Red Grease 14.1 OZ Cartridge**Valvoline**$9.17**4.7★**▲ 69%**](https://www.amazon.com/dp/B000CQ4DIM) [**Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack**Lucas Oil**$10.53**4.6★**▲ 64%**](https://www.amazon.com/dp/B08YJ3J221)
**~~View all trending →~~**
## **What buyers say about all purpose grease**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“it worked extremely well”*
**Lubrication**14%
*“Reliable lubricant”*
**Advertised Vs Actual Product**12%
*“As described”*
**Efficiency**9%
*“did the job”*
**Value For Money**8%
*“Worth it”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**3%
*“great size”*
**Adhesion/Stickiness**2%
*“It has excellent adhesion”*
**Durability**2%
*“Holds up well”*
**Spray/Flow**2%
*“Quality spray”*
### **What buyers complain about **
**Advertised Vs Actual Product**8%
*“False advertising”*
**Size-Overall**7%
*“These didnt fit”*
**Smell**7%
*“Really stinks”*
**Leak-Proof**6%
*“grease has leaked out”*
**Lubrication**6%
*“Nothing superior to other lubricants”*
**Quality-Overall**6%
*“this order seems they changed the packaging and the product does not meet previous characteristics and quality standards”*
**Value For Money**4%
*“Bit pricey”*
**Functionality-Overall**4%
*“It did not perform as well as I hoped”*
**Ease Of Cleaning**4%
*“Kind of messy”*
**Defective Material/Parts**3%
*“Item is defective”*
### **Top return reasons **
**Size-Overall**29%
**Leak-Proof**18%
**Defective Material/Parts**18%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Compatibility-Overall**4%
**Functionality-Overall**3%
**Lubrication**3%
**Ease Of Use**1%
**Quality-Overall**1%
## **Common questions**
- **Is all purpose grease profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the all purpose grease niche?**
- 14 brands and 203 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in all purpose grease?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Smell. The return rate is 0.4%.
- **When does demand for all purpose grease peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the all purpose grease niche?**
- Listings span $4.34–$56.18; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 3,624 reviews — the moat a new listing must climb.
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