---
title: "69j-13440-04-00 Yamaha Oil Filter — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/69j-13440-04-00-yamaha-oil-filter"
last_updated: "2026-08-09T11:36:12.398Z"
locale: en
meta:
description: "Niche score 52/100 · $44K/yr market · 9K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $44K/yr market · 9K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "69j-13440-04-00 Yamaha Oil Filter — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **69j-13440-04-00 yamaha oil filter**
**Worth a look**
Shows searches that convert (18.5% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 11Growth 82Conversion 99Competition 13Returns 95Price range 86Avg price 95Brand share 9Review moat 90Quality gap 21
**Conversion**
**Incredible****18.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.34**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****208.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.11–$80.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+78.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$44K**
$44K/yr · 9K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 69j-13440-04-00 yamaha oil filter is a $44K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **69j-13440-04-00 yamaha oil filter market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **18.5%**
- **Avg BSR**
- **#380**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Yamaha Motor62% - Neomech13% - Deflife12% - LCGLY5% - LOCOPOW5% - Kanimp4%
## **Demand**
Weekly Amazon search volume, last 12 weeks — +78.4% search growth over the last 90 days.
300200Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/automotive/69j-13440-04-00-yamaha-oil-filter/trend)
## **Top 69j-13440-04-00 yamaha oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yamaha Oil Filter #69J-13440-04-00**Yamaha Motor**$22.96**4.8★357 rev](https://www.amazon.com/dp/B085B63GMH) [2**Yamaha OEM 69J-13440-04-00-4**Yamaha Motor**$21.92**4.8★416 rev](https://www.amazon.com/dp/B005C5C3GC) [3**69J-13440-04-00 Oil Filter For Yamaha F150 F200 F225 F250 FL150 FL200 FL225 FL250 Outboard Engine FX HO Cruiser SHO SVHO FSH190 195 212 222 242 252 255 275 AR SX 240 250 69J-13440-03-00 (2 pcs)**Neomech**$15.62**4.8★5 rev](https://www.amazon.com/dp/B0FW5NKZ37) [4**Oil Filter Element Assy Oil Cleaner 69J-13440-04-00; 69J-13440-03-0069J134400400**Deflife**$7.11**3.9★15 rev](https://www.amazon.com/dp/B0CZLKGC9G) [5**LCGLY Oil Fliter 69J-13440-04-00 69J-13440-03-00 Fit for Yamaha Outboard motor F150 F175 F200 LF200 F225 LF250 LF150 AR SX SE190 195 240 212 222 252 255 Wave Runner FX HO FZR VX VXR Center Consoles**LCGLY**$9.96**4.7★14 rev](https://www.amazon.com/dp/B0D3WQ12KF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**69J-13440-03-00 69J-13440-04-00 Oil Filter for Yamaha F150 F175 F200 F225 F250 Outboard Engine FX HO Cruiser SHO SVHO FSH190 195 212 222 242 252 255 275 AR SX 240 250 Series Sport Boat (2 PCS)**Kanimp**$15.89**4 rev6mo ago](https://www.amazon.com/dp/B0GD6TVMT7) [**69J-13440-04-00 Oil Filter For Yamaha F150 F200 F225 F250 FL150 FL200 FL225 FL250 Outboard Engine FX HO Cruiser SHO SVHO FSH190 195 212 222 242 252 255 275 AR SX 240 250 69J-13440-03-00 (2 pcs)**Neomech**$15.62**5 rev8mo ago](https://www.amazon.com/dp/B0FW5NKZ37) [**LCGLY Oil Fliter 69J-13440-04-00 69J-13440-03-00 Fit for Yamaha Outboard motor F150 F175 F200 LF200 F225 LF250 LF150 AR SX SE190 195 240 212 222 252 255 Wave Runner FX HO FZR VX VXR Center Consoles**LCGLY**$9.96**14 rev2y ago](https://www.amazon.com/dp/B0D3WQ12KF) [**Oil Filter Element Assy Oil Cleaner 69J-13440-04-00; 69J-13440-03-0069J134400400**Deflife**$7.11**15 rev2y ago](https://www.amazon.com/dp/B0CZLKGC9G) [**LOCOPOW Oil Filter 69J-13440-04-00 69J-13440-03-00 for Yamaha F150 F175 F200 F225 F250 Outboard Engine FX HO Cruiser SHO SVHO FSH190 195 212 222 242 252 255 275 AR SX 240 250 Series Sport Boat**LOCOPOW**$10.45**53 rev2y ago](https://www.amazon.com/dp/B0CH9QJP3M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**69J-13440-03-00 69J-13440-04-00 Oil Filter for Yamaha F150 F175 F200 F225 F250 Outboard Engine FX HO Cruiser SHO SVHO FSH190 195 212 222 242 252 255 275 AR SX 240 250 Series Sport Boat (2 PCS)**Kanimp**$15.89**5.0★**▲ 107%**](https://www.amazon.com/dp/B0GD6TVMT7) [**69J-13440-04-00 Oil Filter For Yamaha F150 F200 F225 F250 FL150 FL200 FL225 FL250 Outboard Engine FX HO Cruiser SHO SVHO FSH190 195 212 222 242 252 255 275 AR SX 240 250 69J-13440-03-00 (2 pcs)**Neomech**$15.62**4.8★**▲ 56%**](https://www.amazon.com/dp/B0FW5NKZ37) [**Yamaha Yamalube Watercraft II (10W-40) Oil Change Kit #LUB-WTRCG-KT-10**Yamaha Motor**$52.25**4.7★**▲ 43%**](https://www.amazon.com/dp/B07QXDCVKB) [**LOCOPOW Oil Filter 69J-13440-04-00 69J-13440-03-00 for Yamaha F150 F175 F200 F225 F250 Outboard Engine FX HO Cruiser SHO SVHO FSH190 195 212 222 242 252 255 275 AR SX 240 250 Series Sport Boat**LOCOPOW**$10.45**4.5★**▲ 29%**](https://www.amazon.com/dp/B0CH9QJP3M) [**Yamaha Oil Change Kit #69J-13440-03-00**Yamaha Motor**$80.91**4.8★**▲ 26%**](https://www.amazon.com/dp/B07PXXPPT7)
**~~View all trending →~~**
## **What buyers say about 69j-13440-04-00 yamaha oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**27%
*“Great OEM filter”*
**Value For Money**26%
*“cheaper than getting it from a yamaha dealer”*
**Quality-Overall**23%
*“Good quality”*
**Advertised Vs Actual Product**8%
*“Did the job”*
**Size-Overall**8%
*“Perfect fit for my 2006 Yamaha F200TXR outboard engine”*
**Ease Of Use**4%
*“Very easy to use”*
### **What buyers complain about **
**Material Quality**17%
*“Therefore, I have no confidence in the specifications or quality of materials used”*
**Advertised Vs Actual Product**17%
*“False Advertising”*
**Product Condition**17%
*“torn so it was an obvious returned item”*
**Size-Overall**17%
*“This filter is also about 1/2 shorter than the one I replaced”*
**Filtration**17%
*“This is the cheapest filter on Amazon with this part number”*
### **Top return reasons **
**Size-Overall**46%
**Filtration**17%
**Advertised Vs Actual Product**14%
**Compatibility-Overall**11%
**Value For Money**4%
**Defective Material/Parts**2%
**Motor Issues**2%
**Leak-Proof**1%
**Product Condition**1%
**Quality-Overall**1%
## **Common questions**
- **Is 69j-13440-04-00 yamaha oil filter profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +78.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 69j-13440-04-00 yamaha oil filter niche?**
- 6 brands and 37 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in 69j-13440-04-00 yamaha oil filter?**
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Product Condition. The return rate is 0.9%.
- **What does it cost to enter the 69j-13440-04-00 yamaha oil filter niche?**
- Listings span $7.11–$80.91; the average listing price is $26.34 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.
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