---
title: "Trend — 696854 briggs and stratton oil filter - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/696854-briggs-and-stratton-oil-filter/trend"
last_updated: "2026-08-09T13:35:14.323Z"
locale: en
meta:
  description: "Niche score 52/100 · $85K/yr market · 43K searches/yr · $17.51 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $85K/yr market · 43K searches/yr · $17.51 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 696854 briggs and stratton oil filter - Flapen"
---

# **696854 briggs and stratton oil filter**

**Worth a look**

Shows low returns (0.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 21Growth 84Conversion 92Competition 25Returns 97Price range 76Avg price 81Brand share 21Review moat 48Quality gap 16

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+83.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$17.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.67–$38.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,656**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$85K**

$85K/yr · 43K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## Trend