---
title: "696854 Briggs and Stratton Oil Filter — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/696854-briggs-and-stratton-oil-filter"
last_updated: "2026-08-09T11:35:45.376Z"
locale: en
meta:
description: "Niche score 52/100 · $85K/yr market · 43K searches/yr · $17.51 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $85K/yr market · 43K searches/yr · $17.51 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "696854 Briggs and Stratton Oil Filter — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **696854 briggs and stratton oil filter**
**Worth a look**
Shows low returns (0.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 21Growth 84Conversion 92Competition 25Returns 97Price range 76Avg price 81Brand share 21Review moat 48Quality gap 16
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+83.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$17.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.67–$38.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,656**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$85K**
$85K/yr · 43K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 696854 briggs and stratton oil filter is a $85K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **696854 briggs and stratton oil filter market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$88K–$105K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**39**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**2%**
- Briggs & Stratton49% - HOODELL17% - Harbot10% - Venseri8% - Deflife8% - RALBDX7% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +83.0% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 9.6×
[**Open Trend **](https://flapen.com/research/us/automotive/696854-briggs-and-stratton-oil-filter/trend)
## **Top 696854 briggs and stratton oil filter search terms**
- **696854 oil filter**15K/yr+78.0%8.9% conv. - **696854**10K/yr+94.5%7.4% conv. - **696854 briggs and stratton oil filter**8K/yr+99.1%9.8% conv. - **oil filter 696854**4K/yr+81.1%10.2% conv. - **briggs and stratton oil filter 696854**4K/yr+67.2%10.9% conv. - **briggs & stratton 696854 oil filter**3K/yr+60.1%9.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/696854-briggs-and-stratton-oil-filter/search-terms)
## **Top 696854 briggs and stratton oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Briggs & Stratton 696854 Pack of 2 Oil Filters**Briggs & Stratton**$23.81**4.8★454 rev](https://www.amazon.com/dp/B0106PVVTM) [2**HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter**HOODELL**$7.67**4.7★909 rev](https://www.amazon.com/dp/B07MVGG9GL) [3**Harbot 492932 Oil Filter for Brigs and Straton 492932S 696854 695396 John Deere AM125424 GY20577 LG492932S Kawasaki 49065-7007 49065-0721 (Pack of 2)**Harbot**$13.65**4.8★798 rev](https://www.amazon.com/dp/B07CPWR5JL) [4**792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower**Venseri**$15.95**4.7★2,156 rev](https://www.amazon.com/dp/B07MFJ1WNT) [5**696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396**Deflife**$8.52**4.9★39 rev](https://www.amazon.com/dp/B0BBMKQK3L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396**Deflife**$8.52**39 rev3y ago](https://www.amazon.com/dp/B0BBMKQK3L) [**RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056**RALBDX**$9.52**329 rev4y ago](https://www.amazon.com/dp/B09YYV3C4P) [**Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment**Briggs & Stratton**$38.76**61 rev4y ago](https://www.amazon.com/dp/B09WCDPQBS) [**HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter**HOODELL**$14.46**5,629 rev5y ago](https://www.amazon.com/dp/B092S2TC91) [**HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter**HOODELL**$7.67**909 rev7y ago](https://www.amazon.com/dp/B07MVGG9GL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment**Briggs & Stratton**$38.76**4.7★**▲ 56%**](https://www.amazon.com/dp/B09WCDPQBS) [**HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter**HOODELL**$14.46**4.7★**▲ 34%**](https://www.amazon.com/dp/B092S2TC91) [**HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter**HOODELL**$7.67**4.7★**▲ 19%**](https://www.amazon.com/dp/B07MVGG9GL) [**Briggs & Stratton OEM 696854 696854-3 Oil Filters (3 Pack) 21R802-0029-F1 21R802-0030-F1 21R802-0050-G1 21R802-0052-G1 21R806-0031-F1 21R806-0038-F1 21R806-0047-F1 21R806-0057-F1 21R806-0063-G1**Briggs & Stratton**$32.62**4.7★**▲ 16%**](https://www.amazon.com/dp/B01M3ML3MX) [**RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056**RALBDX**$9.52**4.7★**▲ 15%**](https://www.amazon.com/dp/B09YYV3C4P)
**~~View all trending →~~**
## **What buyers say about 696854 briggs and stratton oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Fit great”*
**Quality-Overall**18%
*“Good quality”*
**Value For Money**18%
*“Worth the buy”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Filtration**6%
*“Great Filter For What I Needed It for”*
**Correct Contents**3%
*“Parts”*
**Leak-Proof**2%
*“No leaks”*
**Efficiency**2%
*“Works well”*
**Ease Of Use**1%
*“Simple and easy”*
**Assembly/Installation**1%
*“Easy to install”*
### **What buyers complain about **
**Filtration**29%
*“I will look for a longer filter as the short filter is almost impossible to remove”*
**Leak-Proof**13%
*“A hairline crack which leaked gasoline”*
**Size-Overall**12%
*“was shorter than one on the mower”*
**Socket/Port/Plug**7%
*“Spark plugs no good”*
**Functionality-Overall**7%
*“0 how about this every year for my lawn mower it's very good except the spark plugs you really don't work”*
**Metal Quality**2%
*“Also the filter metal is so thin the strap or plier type tools crush the filter”*
**Value For Money**2%
*“Only small letdown is the price feels a bit high for something this simple”*
**Ease Of Use**2%
*“difficult to remove”*
**Jamming/Clogging**2%
*“I see a LOT of glue again at the bottom, substantially more than needed, which risks breaking off and clogging things”*
**Quality-Overall**2%
*“Not OEM quality”*
### **Top return reasons **
**Size-Overall**50%
**Filtration**25%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**8%
**Product Condition**3%
**Defective Material/Parts**3%
**Functionality-Overall**1%
**Value For Money**1%
**Shape/Style**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is 696854 briggs and stratton oil filter profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 11 tracked products. 90-day search growth is +83.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 696854 briggs and stratton oil filter niche?**
- 7 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in 696854 briggs and stratton oil filter?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.5%.
- **When does demand for 696854 briggs and stratton oil filter peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 9.6× the quietest.
- **What does it cost to enter the 696854 briggs and stratton oil filter niche?**
- Listings span $7.67–$38.76; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)