---
title: "5.3 Oil Filter — $332K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/5-3-oil-filter"
last_updated: "2026-08-09T14:09:10.668Z"
locale: en
meta:
description: "Niche score 62/100 · $332K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $332K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5.3 Oil Filter — $332K/yr Amazon US Niche (2026) - Flapen"
---
# **5.3 oil filter**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 83Conversion 45Competition 56Returns 95Price range 82Avg price 92Brand share 17Review moat 63Quality gap 57
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.92**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+80.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$4.41–$105.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****986.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$332K**
$332K/yr · 419K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5.3 oil filter is a $332K/yr Amazon United States market (419K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5.3 oil filter market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$658K–$877K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,057**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**5%**
- ACDelco61% - Wix17% - Jaxivo6% - Struggling5% - Purolator4% - Myreko2% - Open — no brand owns it (4 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +80.3% search growth over the last 90 days.
15K10KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/automotive/5-3-oil-filter/trend)
## **Top 5.3 oil filter search terms**
- **pf63 acdelco oil filter**74K/yr+114.8%2.9% conv. - **ac delco pf63 oil filter**51K/yr+133.1%2.6% conv. - **pf63**36K/yr+82.3%2.4% conv. - **purolator boss oil filter**46K/yr+18.3%1.9% conv. - **ac delco oil filter**41K/yr+30.8%1.7% conv. - **acdelco pf63**22K/yr+104.2%3.2% conv. - **pf63 oil filter**20K/yr+89.2%2.0% conv. - **wix 57060**20K/yr+35.5%12.4% conv. - **ac delco pf63**10K/yr+161.0%2.6% conv. - **pf63e acdelco oil filter**9K/yr+194.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/5-3-oil-filter/search-terms)
## **Top 5.3 oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$33K15%$50K20%$66K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ACDelco GM Original Equipment PF63 (12735811) Engine Oil Filter**ACDelco**$8.33**4.7★5,075 rev](https://www.amazon.com/dp/B00TL5Y8YE) [2**ACDelco PF63F Oil Filter**ACDelco**$14.39**4.5★350 rev](https://www.amazon.com/dp/B00Q8N4M7U) [3**ACDelco GM Original Equipment PF2232 (12691158) Engine Oil Filter**ACDelco**$8.39**4.7★5,807 rev](https://www.amazon.com/dp/B000C9QEF4) [4**ACDelco PF63 Oil Filter GM Original Equipment (6 Pack)**ACDelco**$47.59**4.6★208 rev](https://www.amazon.com/dp/B09RHSDX81) [5**ACDelco GM Original Equipment PF63F (12737081) Oil Filter**ACDelco**$11.48**5.0★2 rev](https://www.amazon.com/dp/B0FFC37TKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ACDelco Silver PF63A (19363567) Engine Oil Filter**ACDelco**$12.66**2 rev4mo ago](https://www.amazon.com/dp/B0GPRX7ZVM) [**PF63 Engine Oil Filter Compatiable with Ford F150 Explorer Transit Chevy Silverado Equinox Tahoe Suburban GMC Sierra Yukon Cadillac Escalade Replaces PF63E PF63F (1 PCS)**Kefly**$9.20**23 rev9mo ago](https://www.amazon.com/dp/B0FR4X7LJ9) [**3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro**SEGULER**$22.99**4 rev10mo ago](https://www.amazon.com/dp/B0FPMH6YQJ) [**Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449**Struggling**$14.03**5 rev11mo ago](https://www.amazon.com/dp/B0FKNP2S9C) [**ACDelco GM Original Equipment PF63F (12737081) Oil Filter**ACDelco**$11.48**2 rev12mo ago](https://www.amazon.com/dp/B0FFC37TKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ACDelco Silver PF63A (19363567) Engine Oil Filter**ACDelco**$12.66**1.0★**▲ 153%**](https://www.amazon.com/dp/B0GPRX7ZVM) [**3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro**SEGULER**$22.99**4.3★**▲ 138%**](https://www.amazon.com/dp/B0FPMH6YQJ) [**Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 3PCS**Jaxivo**$28.31**4.8★**▲ 125%**](https://www.amazon.com/dp/B0F3CSFCXW) [**Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 1PC**Jaxivo**$10.30**4.1★**▲ 117%**](https://www.amazon.com/dp/B0F3CV4QW9) [**Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449**Struggling**$14.03**4.1★**▲ 102%**](https://www.amazon.com/dp/B0FKNP2S9C)
**~~View all trending →~~**
## **What buyers say about 5.3 oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**29%
*“Great filter”*
**Size-Overall**19%
*“Fits fine”*
**Value For Money**15%
*“Best value”*
**Quality-Overall**14%
*“the build quality is exceptional”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Efficiency**2%
*“keeps my vehicles running extremely well”*
**Assembly/Installation**2%
*“Easy Install”*
**Locally Manufactured**1%
*“O E M product American made”*
**Pressure**1%
*“The filter will do the job the oil pressure was right on”*
**Design-Overall**1%
*“Inside the design is different from other brands that's the reason it's more efficient”*
### **What buyers complain about **
**Filtration**18%
*“Useless filters”*
**Size-Overall**14%
*“Didn't fit my vehicle”*
**Quality-Overall**11%
*“Bad quality control”*
**Compatibility-Overall**9%
*“Not even remotely close to what I need or fits my vehicle even though it said it did”*
**Leak-Proof**7%
*“They leak”*
**Advertised Vs Actual Product**5%
*“False information”*
**Product Condition**3%
*“Used item”*
**Metal Quality**3%
*“Threads had metal shavings on them do not use”*
**Value For Money**3%
*“Verry cheap”*
**Paint Quality**2%
*“In short, flaking paint can be seen on the body of the filter inside the gasket which seems like it could easily flake further and get into my oil”*
### **Top return reasons **
**Size-Overall**43%
**Filtration**21%
**Compatibility-Overall**15%
**Advertised Vs Actual Product**5%
**Product Condition**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Paint Quality**1%
**Quality-Overall**1%
**Leak-Proof**1%
## **Common questions**
- **Is 5.3 oil filter profitable to sell on Amazon United States?**
- The niche generates $332K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +80.3%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the 5.3 oil filter niche?**
- 10 brands and 110 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in 5.3 oil filter?**
- Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 1.0%.
- **What does it cost to enter the 5.3 oil filter niche?**
- Listings span $4.41–$105.47; the average listing price is $21.92 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.
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