---
title: "Search terms — 28mm socket - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/28mm-socket/search-terms"
last_updated: "2026-08-09T20:39:47.310Z"
locale: en
meta:
  description: "Niche score 38/100 · $69K/yr market · 38K searches/yr · $9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $69K/yr market · 38K searches/yr · $9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 28mm socket - Flapen"
---

# **28mm socket**

**Skip it**

Prices mostly outside the sweet spot ($7.00–$14.71) — this niche doesn't clear our bar today.

Market size 17Growth 25Conversion 99Competition 22Returns 96Price range 0Avg price 31Brand share 32Review moat 45Quality gap 16

**Conversion**

**Incredible****18.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,990**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.69**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$69K**

$69K/yr · 38K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$7.00–$14.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms