---
title: "27x9x12 Utv Tires — $347K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/27x9x12-utv-tires"
last_updated: "2026-08-09T13:13:15.824Z"
locale: en
meta:
description: "Niche score 44/100 · $347K/yr market · 125K searches/yr · $390.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $347K/yr market · 125K searches/yr · $390.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "27x9x12 Utv Tires — $347K/yr Amazon US Niche (2026) - Flapen"
---
# **27x9x12 utv tires**
**Skip it**
Prices mostly outside the sweet spot ($89.57–$1269.47) — this niche doesn't clear our bar today.
Market size 53Growth 31Conversion 9Competition 61Returns 100Price range 1Avg price 17Brand share 46Review moat 70Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****684.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$347K**
$347K/yr · 125K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$390.33**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$89.57–$1269.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 27x9x12 utv tires is a $347K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **27x9x12 utv tires market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$488K–$585K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **3%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**18%**
- TUSK44% - MOTOOS15% - SUNF8% - RUNIX5% - TUFFIOM5% - Mckinley5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +4.5% search growth over the last 90 days.
2K2KSpike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/27x9x12-utv-tires/trend)
## **Top 27x9x12 utv tires search terms**
- **tusk terrabite tires**23K/yr+17.2%1.1% conv. - **27x9x12 utv tires**24K/yr-13.2%0.8% conv. - **27x11x12 utv tires**15K/yr+11.6%0.4% conv. - **tusk terrabite**13K/yr+22.6%0.5% conv. - **27x10x12 atv tires**13K/yr+4.9%0.2% conv. - **27x9x12 atv tires**7K/yr+2.2%0.8% conv. - **27x12x12 atv tires**7K/yr+10.2%0.0% conv. - **27x8x12 atv tires**5K/yr+0.2%0.1% conv. - **27x9x12**4K/yr+22.4%0.8% conv. - **27 inch atv tires**4K/yr-10.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/27x9x12-utv-tires/search-terms)
## **Top 27x9x12 utv tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$35K15%$52K20%$69K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tusk Terrabite Set of 4 UTV/ATV Tires 27x9-12 Front & 27x11-12 Rear 8-Ply Rated Radial Construction Deep Tread Medium-Hard Terrain High Load Capacity Heavy Duty Sidewall Tread Armor**TUSK**$626.28**4.7★871 rev](https://www.amazon.com/dp/B09MYGLTCF) [2**MOTOOS ATV/UTV Tires 27x9-12 Front & 27x11-12 Rear All-Terrain Mud Tires 27x9x12 & 27x11x12 6-Ply Non-Directional Tread Tubeless Set of 4**MOTOOS**$320.53**4.0★191 rev](https://www.amazon.com/dp/B0GLH9CGJP) [3**Tusk Terrabite Set of 4 UTV/ATV Tires 29x9-14 Front & 29x11-14 Rear 8-Ply Rated Radial Construction Deep Tread Medium-Hard Terrain High Load Capacity Heavy Duty Sidewall Tread Armor**TUSK**$724.45**4.7★871 rev](https://www.amazon.com/dp/B09MY2192F) [4**SunF ATV Tires 27x9-12 Front & 27x11-12 Rear UTV All Terrain Tires 6 Ply Tubeless A033 Set of 4**SUNF**$404.94**4.8★8,603 rev](https://www.amazon.com/dp/B01GVZENJG) [5**RUNIX ATV UTV Radial Tires RUNIX TerraVance 27X9R12 Front 27X11R12 Rare Set of 4 Radial Tire All Terrain 6PR Tubeless 27X9-12 27X11-12**RUNIX**$536.66**4.7★96 rev](https://www.amazon.com/dp/B0GX8V3C5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUNIX ATV UTV Radial Tires RUNIX TerraVance 27X9R12 Front 27X11R12 Rare Set of 4 Radial Tire All Terrain 6PR Tubeless 27X9-12 27X11-12**RUNIX**$536.66**96 rev2mo ago](https://www.amazon.com/dp/B0GX8V3C5N) [**NORTHWHEEL 27x9-12 Front & 27x11-12 Rear ATV Tires 27x9x12 & 27x11x12 All Terrain UTV Tires for Sand Mud Trail 6PR Non-Directional Trend Tubeless Set of 4**NORTHWHEEL**$319.79**6 rev2mo ago](https://www.amazon.com/dp/B0GX3BTGBZ) [**27x11-12 ATV UTV Tires 27x11x12 All-Terrain Tubeless Tires 6PR Heavy Duty for Trail Mud Sand Rock Pack of 2**MilleLoom**$117.91**1 rev3mo ago](https://www.amazon.com/dp/B0GTLSF7W2) [**BONNLO ATV UTV Tires 27x9-12 Front& 27x11-12 Rear Set of 4 6PR Durable Tubeless Enhanced Traction All-Terrain Tires for Dirt Gravel Grass& Trail**Bonnlo**$284.45**6 rev4mo ago](https://www.amazon.com/dp/B0GQLW2XM5) [**TRIBLE SIX 27x9-12 & 27x11-12 ATV UTV Tires 6 PR All-Terrain Tires 27x9x12 27x11x12 for Sand Mud Trail Non-Directional Tread Tubeless (Pack of 4)**TRIBLE SIX**$307.42**5 rev5mo ago](https://www.amazon.com/dp/B0GLNXL97K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUNIX ATV UTV Radial Tires RUNIX TerraVance 27X9R12 Front 27X11R12 Rare Set of 4 Radial Tire All Terrain 6PR Tubeless 27X9-12 27X11-12**RUNIX**$536.66**4.7★**▲ 211%**](https://www.amazon.com/dp/B0GX8V3C5N) [**NORTHWHEEL 27x9-12 Front & 27x11-12 Rear ATV Tires 27x9x12 & 27x11x12 All Terrain UTV Tires for Sand Mud Trail 6PR Non-Directional Trend Tubeless Set of 4**NORTHWHEEL**$319.79**5.0★**▲ 211%**](https://www.amazon.com/dp/B0GX3BTGBZ) [**27x11-12 ATV UTV Tires 27x11x12 All-Terrain Tubeless Tires 6PR Heavy Duty for Trail Mud Sand Rock Pack of 2**MilleLoom**$117.91**5.0★**▲ 200%**](https://www.amazon.com/dp/B0GTLSF7W2) [**27x10-12 ATV Tires All Terrain 6PR 27x10x12 ATV UTV Trail Mud Sand Off-Road Tires (Pack of 2 Tubeless)**CheerAmenit**$176.03**5.0★**▲ 134%**](https://www.amazon.com/dp/B0GJDHM6C3) [**BONNLO ATV UTV Tires 27x9-12 Front& 27x11-12 Rear Set of 4 6PR Durable Tubeless Enhanced Traction All-Terrain Tires for Dirt Gravel Grass& Trail**Bonnlo**$284.45**3.6★**▲ 131%**](https://www.amazon.com/dp/B0GQLW2XM5)
**~~View all trending →~~**
## **What buyers say about 27x9x12 utv tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**26%
*“Great tires, smoother ride, quiet, and arrived on time”*
**Quality-Overall**26%
*“better overall construction”*
**Value For Money**21%
*“worth it”*
**Size-Overall**6%
*“Fit great”*
**Tread Pattern Pitch**6%
*“Tires are nice and aggressive tread”*
**Friction**4%
*“Great traction”*
**Durability**3%
*“Durable and got us running for the season on the side by side”*
**Advertised Vs Actual Product**2%
*“EXACTLY WHAT WE EXPECTED”*
**Assembly/Installation**1%
*“Just got installed”*
**Compatibility-Overall**1%
*“Tires are very compatible for the Utv and look great”*
### **What buyers complain about **
**Quality-Overall**32%
*“Poor quality, out of round tires”*
**Size-Overall**14%
*“Definitely not 32"diameter”*
**Durability**14%
*“They didnt hold up”*
**Weight Heavy**9%
*“Heavy and hard”*
**Grip**9%
*“Tons of grip”*
**Friction**5%
*“Terrifying shake”*
**Smell**3%
*“Funny smell lingers in the garage”*
### **Top return reasons **
**Size-Overall**74%
**Advertised Vs Actual Product**10%
**Functionality-Overall**5%
**Maintenance And Repair**3%
**Assembly/Installation**2%
**Ease Of Use**2%
**Quality-Overall**2%
**Compatibility-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is 27x9x12 utv tires profitable to sell on Amazon United States?**
- The niche generates $347K/yr across 31 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 27x9x12 utv tires niche?**
- 15 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in 27x9x12 utv tires?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.0%.
- **When does demand for 27x9x12 utv tires peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 27x9x12 utv tires niche?**
- Listings span $89.57–$1269.47; the average listing price is $390.33 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.
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