---
title: "265/70r18 — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/265-70r18"
last_updated: "2026-08-09T13:32:18.351Z"
locale: en
meta:
description: "Niche score 50/100 · $132K/yr market. Prices mostly outside the sweet spot ($103.35–$731.90) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $132K/yr market. Prices mostly outside the sweet spot ($103.35–$731.90) keeps it on the watch list. Data updated Jul 2026."
"og:title": "265/70r18 — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **265/70r18**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($103.35–$731.90) keeps it on the watch list.
Market size 30Growth 35Conversion 8Competition 80Returns 99Price range 0Avg price 35Brand share 88Review moat 91Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****186.19**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Growth**
**Okay****+7.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$269.33**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$132K**
$132K/yr · 75K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$103.35–$731.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 265/70r18 is a $132K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **265/70r18 market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$202K–$269K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,855**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **34%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**47%**
Top 20: 94%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**46%**
- Atturo12% - Evoluxx10% - Falken9% - Mastertrack8% - TRAVELSTAR8% - Vantage7%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +7.9% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/265-70r18/trend)
## **Top 265/70r18 search terms**
- **265/70r18**27K/yr+65.2%0.4% conv. - **265/70/18**18K/yr-29.5%0.5% conv. - **265 70 18 tires**17K/yr+3.6%0.4% conv. - **265/70r18 all terrain tires**5K/yr+19.0%0.4% conv. - **265/70/18 all terrain tires**5K/yr-19.7%0.2% conv. - **265 70 r18 tires**3K/yr-8.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/265-70r18/search-terms)
## **Top 265/70r18 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ATTURO Trail Blade A/T All-Terrain Tire 265/70R18 116T**Atturo**$135.67**4.5★429 rev](https://www.amazon.com/dp/B01G7AF1KA) [2**Vantage SUV 265/70R18 116T SUV/Crossover Tire**Vantage**$116.10**5.0★3 rev](https://www.amazon.com/dp/B0DFYTHT59) [3**Set of 4 (Four) Travelstar Ecopath AT All Terrain LT265/70R18 10 Ply 124/121S Light Truck Radial Tire + Three-year Road Hazard Warranty Included 265/70/18 (Tire Only)**TRAVELSTAR**$711.74**4.6★440 rev](https://www.amazon.com/dp/B0D1V3KZNP) [4**Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain LT265/70R18 124/121S 10 Ply E SUV Light Truck Tires + 3-Year Road Hazard Warranty Included - 265/70/18 (Tire Only)**Mastertrack**$731.90**4.7★594 rev](https://www.amazon.com/dp/B0D1VCLHR7) [5**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$563.91**5.0★3 rev](https://www.amazon.com/dp/B0GJSYTYG5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barkley Rammus X/T All-Terrain Mud Light Truck Radial Tire-LT265/70R18 265/70/18 265/70-18 124/121S 10Ply Load E Extreme Terrain Tire**Barkley**$159.52**43 rev4mo ago](https://www.amazon.com/dp/B0GQPLXK51) [**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$563.91**3 rev5mo ago](https://www.amazon.com/dp/B0GJSYTYG5) [**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$615.22**0 rev5mo ago](https://www.amazon.com/dp/B0GJSXPZKN) [**Crosswind Trail Traxx All Terrain 265/70R18 116T Light Truck Tire**CROSSWIND**$139.28**3 rev1y ago](https://www.amazon.com/dp/B0DWT6P798) [**Crosswind Rugged Traxx All Terrain 265/70R18 116S Light Truck Tire**CROSSWIND**$162.65**3 rev1y ago](https://www.amazon.com/dp/B0DWT4GNG9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barkley Rammus X/T All-Terrain Mud Light Truck Radial Tire-LT265/70R18 265/70/18 265/70-18 124/121S 10Ply Load E Extreme Terrain Tire**Barkley**$159.52**4.6★**▲ 278%**](https://www.amazon.com/dp/B0GQPLXK51) [**Sailun TerraMax HLT 265/70R18 116T BSW**SAILUN**$103.35**5.0★**▲ 276%**](https://www.amazon.com/dp/B08KXG4XFX) [**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R18 265/70/18 265/70-18 124/121S Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$615.22**0.0★**▲ 262%**](https://www.amazon.com/dp/B0GJSXPZKN) [**Vantage SUV 265/70R18 116T SUV/Crossover Tire**Vantage**$116.10**5.0★**▲ 119%**](https://www.amazon.com/dp/B0DFYTHT59) [**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R18 265/70/18 265/70-18 116T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$563.91**5.0★**▲ 116%**](https://www.amazon.com/dp/B0GJSYTYG5)
**~~View all trending →~~**
## **What buyers say about 265/70r18**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Good deal”*
**Wheel Quality**26%
*“Great tires”*
**Quality-Overall**9%
*“Good product”*
**Size-Overall**6%
*“Great job fit”*
**Design-Overall**6%
*“I like the tread design”*
**Durability**6%
*“dependable and reliable”*
**Friction**6%
*“Great traction”*
**Grip**3%
*“Great grip”*
### **What buyers complain about **
**Functionality-Overall**50%
*“IT WORKS BUT NOT THE PRETTIEST”*
**Advertised Vs Actual Product**25%
*“Pictures were somewhat deceiving”*
### **Top return reasons **
**Size-Overall**51%
**Compatibility-Overall**28%
**Advertised Vs Actual Product**12%
**Value For Money**5%
**Functionality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is 265/70r18 profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 47 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 265/70r18 niche?**
- 26 brands and 33 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in 265/70r18?**
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for 265/70r18 peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 265/70r18 niche?**
- Listings span $103.35–$731.90; the average listing price is $269.33 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.
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