---
title: "265/65 R18 — $280K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/265-65-r18"
last_updated: "2026-08-09T14:11:19.306Z"
locale: en
meta:
description: "Niche score 53/100 · $280K/yr market. Prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $280K/yr market. Prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list. Data updated Jul 2026."
"og:title": "265/65 R18 — $280K/yr Amazon US Niche (2026) - Flapen"
---
# **265/65 r18**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list.
Market size 50Growth 24Conversion 6Competition 84Returns 99Price range 0Avg price 37Brand share 95Review moat 84Quality gap 30
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****321.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$280K**
$280K/yr · 226K searches
**Avg price**
**Okay****$258.47**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$107.87–$654.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 265/65 r18 is a $280K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **265/65 r18 market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$646K–$775K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#912**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **46%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**38%**
Top 20: 91%
**Top-5 click share**
**31%**
Top 20: 75%
**Open market**
**56%**
- Finalist9% - Mastertrack8% - Evoluxx8% - Goodyear7% - Prinx6% - SAILUN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -2.3% search growth over the last 90 days.
6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/265-65-r18/trend)
## **Top 265/65 r18 search terms**
- **265/65r18 tires**112K/yr-10.8%0.5% conv. - **265/65r18**24K/yr+36.9%0.4% conv. - **265/65/18**16K/yr+15.2%0.5% conv. - **265 65 18 tires**18K/yr-3.0%0.5% conv. - **265/65r18 all terrain tires**6K/yr+49.3%0.9% conv. - **265 65 18**7K/yr+3.1%0.4% conv. - **tires 265/65r18**7K/yr+22.6%0.6% conv. - **265/65/18 all terrain tires**7K/yr-22.7%0.4% conv. - **265 65 18 tires all terrain**7K/yr-6.7%0.3% conv. - **265/65/18 tires**6K/yr-18.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/265-65-r18/search-terms)
## **Top 265/65 r18 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$17K9%$25K12%$34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)**Finalist**$639.65**4.7★383 rev](https://www.amazon.com/dp/B0GS1L32VD) [2**Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain 265/65R18 114H SUV Tires+ 3-Year Road Hazard Warranty Included -265/65/18 (Tire Only)-UTQG 620AB**Mastertrack**$642.63**4.7★594 rev](https://www.amazon.com/dp/B0DNQ6TY55) [3**Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire**Prinx**$134.08**4.6★10 rev](https://www.amazon.com/dp/B0FHWNQZXR) [4**Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season Performance Radial Tires-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$497.17**3.6★6 rev](https://www.amazon.com/dp/B0G39TPZHC) [5**Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$111.67**4.6★849 rev](https://www.amazon.com/dp/B0BDG9DXL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)**Finalist**$639.65**383 rev4mo ago](https://www.amazon.com/dp/B0GS1L32VD) [**Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/65R18 114H SUV Radial Tire + Three-year Road Hazard Warranty Included 265/65R18 (Tire Only)-UTQG 520AB**TRAVELSTAR**$626.12**440 rev4mo ago](https://www.amazon.com/dp/B0GRGRMN8G) [**Set of 4 (FOUR) Venom Power Terra Hunter X/T XT Truck/SUV All-Terrain Mud Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 116T Load Range XL 4-Ply BSW Black Side Wall**VENOM POWER**$654.61**1 rev5mo ago](https://www.amazon.com/dp/B0GK1YVBDB) [**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/65R18 265/65/18 265/65-18 122/119Q Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$604.77**2 rev5mo ago](https://www.amazon.com/dp/B0GJSN5RJX) [**Set of 4 (FOUR) Landspider Wildtraxx A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 116T Load Range XL 4-Ply RWL Raised White Letters**Landspider**$581.28**4 rev6mo ago](https://www.amazon.com/dp/B0GCFKS8YL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kumho Road Venture AT51 All-Terrain Radial Tire-265/65R18 114T**Kumho**$126.39**4.5★**▲ 283%**](https://www.amazon.com/dp/B01M5BQJMO) [**Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)**Finalist**$639.65**4.7★**▲ 253%**](https://www.amazon.com/dp/B0GS1L32VD) [**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/65R18 265/65/18 265/65-18 122/119Q Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$604.77**4.0★**▲ 225%**](https://www.amazon.com/dp/B0GJSN5RJX) [**Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/65R18 114H SUV Radial Tire + Three-year Road Hazard Warranty Included 265/65R18 (Tire Only)-UTQG 520AB**TRAVELSTAR**$626.12**4.6★**▲ 157%**](https://www.amazon.com/dp/B0GRGRMN8G) [**Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire**Prinx**$134.08**4.6★**▲ 136%**](https://www.amazon.com/dp/B0FHWNQZXR)
**~~View all trending →~~**
## **What buyers say about 265/65 r18**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**38%
*“Good tires so far”*
**Value For Money**33%
*“Good tires for the price”*
**Quality-Overall**13%
*“Good quality tires👍highly recommend”*
**Friction**8%
*“Amazing traction”*
**Tread Pattern Pitch**2%
*“Great tires, even with the rugged tread Design they are surprisingly quiet”*
**Advertised Vs Actual Product**2%
*“They are what I ordered and wanted”*
**Size-Overall**1%
*“Good fit great in the snow”*
**Functionality-Overall**1%
*“Smooth ride for sure”*
### **What buyers complain about **
**Advertised Vs Actual Product**40%
*“I thought, by the advertising that these are Goodyear tires, he said no Sir, those are not tires sold by Goodyear”*
**Quality-Overall**20%
*“Cheap”*
**Durability**10%
*“2 year review, shakes horribly”*
**Value For Money**10%
*“waste of money”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**19%
**Value For Money**11%
**Compatibility-Overall**9%
**Assembly/Installation**1%
## **Common questions**
- **Is 265/65 r18 profitable to sell on Amazon United States?**
- The niche generates $280K/yr across 50 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 265/65 r18 niche?**
- 30 brands and 34 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in 265/65 r18?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Durability. The return rate is 0.2%.
- **When does demand for 265/65 r18 peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 265/65 r18 niche?**
- Listings span $107.87–$654.61; the average listing price is $258.47 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.
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