---
title: "265/60r18 — $192K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/265-60r18"
last_updated: "2026-08-09T13:32:10.089Z"
locale: en
meta:
description: "Niche score 53/100 · $192K/yr market. Prices mostly outside the sweet spot ($99.30–$839.34) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $192K/yr market. Prices mostly outside the sweet spot ($99.30–$839.34) keeps it on the watch list. Data updated Jul 2026."
"og:title": "265/60r18 — $192K/yr Amazon US Niche (2026) - Flapen"
---
# **265/60r18**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($99.30–$839.34) keeps it on the watch list.
Market size 38Growth 33Conversion 6Competition 92Returns 99Price range 0Avg price 43Brand share 95Review moat 87Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Great****257.99**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$220.32**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$192K**
$192K/yr · 198K searches
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$99.30–$839.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 265/60r18 is a $192K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **265/60r18 market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$551K–$661K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,418**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **53%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**39%**
Top 20: 84%
**Top-5 click share**
**23%**
Top 20: 64%
**Open market**
**56%**
- Forceum10% - Arisun8% - Evoluxx7% - CROSSWIND7% - Accelera7% - Aplus5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/265-60r18/trend)
## **Top 265/60r18 search terms**
- **265/60r18**86K/yr+14.8%0.6% conv. - **265 60 18 tires all terrain**15K/yr+10.9%0.1% conv. - **265 60 18 tires**16K/yr+14.1%0.7% conv. - **265/60r18 tires**17K/yr-9.3%0.3% conv. - **265/60/18**11K/yr+14.3%0.7% conv. - **275/60r18**8K/yr+35.5%0.0% conv. - **265/60r18 all terrain tires**10K/yr-12.8%0.5% conv. - **tires 265/60r18**7K/yr-16.5%0.5% conv. - **265/60r18 tires set of 4**8K/yr-16.4%0.7% conv. - **265 60 18**6K/yr-0.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/265-60r18/search-terms)
## **Top 265/60r18 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$11K8%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Forceum Penta All Season 265/60R18 114V Passenger Tire**Forceum**$105.51**4.4★349 rev](https://www.amazon.com/dp/B09DXS76ZX) [2**Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tire-265/60R18 265/60/18 265/60-18 110T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Arisun**$127.06**4.9★24 rev](https://www.amazon.com/dp/B0DJ9B8MJ4) [3**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-265/60R18 265/60/18 265/60-18 110H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$432.85**5.0★5 rev](https://www.amazon.com/dp/B0GKGM3RD8) [4**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-265/60R18 265/60/18 265/60-18 110H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$434.22**4.5★2 rev](https://www.amazon.com/dp/B0GJSXRZ9C) [5**Forceum ATZ-R All Terrain 265/60R18 110H Passenger Tire**Forceum**$115.75**4.4★43 rev](https://www.amazon.com/dp/B0CWY2GYNP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 (FOUR) Accelera Iota ST68 All-Season Truck/SUV Performance Radial Tires-265/60R18 265/60/18 265/60-18 114V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Accelera**$410.54**1 rev2mo ago](https://www.amazon.com/dp/B0GZL4CY8F) [**Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/60R18 265/60/18 265/60-18 110T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Arisun**$503.03**0 rev2mo ago](https://www.amazon.com/dp/B0GZLBTJBJ) [**Royal Black Terra Force AT Truck/SUV A/T All-Terrain Off-Road Radial Tire-265/60R18 265/60/18 265/60-18 110T Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA**ROYALBLACK**$121.97**14 rev4mo ago](https://www.amazon.com/dp/B0GNSN3L1C) [**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-265/60R18 265/60/18 265/60-18 110H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$432.85**5 rev5mo ago](https://www.amazon.com/dp/B0GKGM3RD8) [**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-265/60R18 265/60/18 265/60-18 110H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$434.22**2 rev5mo ago](https://www.amazon.com/dp/B0GJSXRZ9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/60R18 265/60/18 265/60-18 110T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Arisun**$503.03**0.0★**▲ 298%**](https://www.amazon.com/dp/B0GZLBTJBJ) [**Set of 4 (FOUR) Accelera Iota ST68 All-Season Truck/SUV Performance Radial Tires-265/60R18 265/60/18 265/60-18 114V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Accelera**$410.54**5.0★**▲ 297%**](https://www.amazon.com/dp/B0GZL4CY8F) [**Royal Black Terra Force AT Truck/SUV A/T All-Terrain Off-Road Radial Tire-265/60R18 265/60/18 265/60-18 110T Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA**ROYALBLACK**$121.97**4.5★**▲ 237%**](https://www.amazon.com/dp/B0GNSN3L1C) [**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-265/60R18 265/60/18 265/60-18 110H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$434.22**4.5★**▲ 216%**](https://www.amazon.com/dp/B0GJSXRZ9C) [**HANKOOK DynaPro AT2 Xtreme RF12 265/60R18 114T XL**HANKOOK**$181.01**4.5★**▲ 209%**](https://www.amazon.com/dp/B09JLMYR3W)
**~~View all trending →~~**
## **What buyers say about 265/60r18**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**35%
*“Solid tires”*
**Value For Money**31%
*“Great value”*
**Quality-Overall**15%
*“Good off road quality for decent price”*
**Size-Overall**7%
*“They fit”*
**Advertised Vs Actual Product**2%
*“Better than I expected”*
**Tread Pattern Pitch**2%
*“Awesome treads”*
**Durability**2%
*“For the price and durability, I probably will buy then again”*
**Grip**1%
*“Great grip in dry or wet weather”*
**Functionality-Overall**1%
*“Ride very well quite”*
**Friction**1%
*“great traction”*
### **What buyers complain about **
**Quality-Overall**40%
*“Worst tires I ever purchased”*
**Value For Money**10%
*“com, you are getting less than what you pay for”*
**Size-Overall**10%
*“just the wrong size from what I intended to ordee”*
**Advertised Vs Actual Product**10%
*“So this if falsely advertised as a new tire”*
**Durability**7%
*“less durable and more fit for going speeds that most people won't drive(150+ mph)”*
### **Top return reasons **
**Size-Overall**78%
**Compatibility-Overall**7%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Product Condition**3%
**Quality-Overall**2%
**Assembly/Installation**1%
**Tread Pattern Pitch**1%
**Durability**1%
**Ease Of Use**1%
## **Common questions**
- **Is 265/60r18 profitable to sell on Amazon United States?**
- The niche generates $192K/yr across 70 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 265/60r18 niche?**
- 41 brands and 38 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in 265/60r18?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.2%.
- **When does demand for 265/60r18 peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 265/60r18 niche?**
- Listings span $99.30–$839.34; the average listing price is $220.32 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
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