---
title: "255/70r16 Tires — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/255-70r16-tires"
last_updated: "2026-08-09T19:02:01.919Z"
locale: en
meta:
  description: "Niche score 50/100 · $113K/yr market · 63K searches/yr. Prices mostly outside the sweet spot ($81.88–$551.00) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $113K/yr market · 63K searches/yr. Prices mostly outside the sweet spot ($81.88–$551.00) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "255/70r16 Tires — $113K/yr Amazon US Niche (2026) - Flapen"
---

# **255/70r16 tires**

**Worth a look**

Shows low returns (0.0%), but prices mostly outside the sweet spot ($81.88–$551.00) keeps it on the watch list.

Market size 27Growth 26Conversion 10Competition 82Returns 100Price range 4Avg price 42Brand share 88Review moat 89Quality gap 30

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****229.83**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Okay****$224.96**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$113K**

$113K/yr · 63K searches

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$81.88–$551.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, 255/70r16 tires is a $113K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **255/70r16 tires market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**750–1K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$169K–$225K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#2,338**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**48%**</dd>

<dt>**Sponsored**</dt><dd>**46%**</dd>

<dt>**Out of stock**</dt><dd>**5.3%**</dd>

<dt>**Avg brand age**</dt><dd>**65 months**</dd>

<dt>**Avg seller age**</dt><dd>**166 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**31 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**47%**

Top 20: 93%

**Top-5 click share**

**33%**

Top 20: 74%

**Open market**

**47%**

- Accelera13% - Evoluxx11% - TRAVELSTAR8% - Atturo7% - Mastertrack7% - Vantage7%

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +0.7% search growth over the last 90 days.

2K1KPrime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

[**Open Trend **](https://flapen.com/research/us/automotive/255-70r16-tires/trend)

## **Top 255/70r16 tires search terms**

- **255/70r16**44K/yr+0.0%0.6% conv. - **255 70 16 tires**11K/yr-10.7%0.8% conv. - **255/70r16 tires**8K/yr+23.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/255-70r16-tires/search-terms)

## **Top 255/70r16 tires products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Accelera Epsilon AT Steel Belted 255/70R16 111S Load Range SL (4-Ply) All-Season Off-Road All-Terrain Truck/SUV BSW Black Side Wall 600AA Radial Tire](https://m.media-amazon.com/images/I/51d55IFb1JL.jpg)**Accelera Epsilon AT Steel Belted 255/70R16 111S Load Range SL (4-Ply) All-Season Off-Road All-Terrain Truck/SUV BSW Black Side Wall 600AA Radial Tire**Accelera**$101.81**4.6★191 rev](https://www.amazon.com/dp/B0BD5CX38D) [2![ATTURO Trail Blade A/T All-Terrain Tire 255/70R16 111T](https://m.media-amazon.com/images/I/51mw1RkBdiL.jpg)**ATTURO Trail Blade A/T All-Terrain Tire 255/70R16 111T**Atturo**$107.74**4.5★429 rev](https://www.amazon.com/dp/B01M5CNIRF) [3![Vantage SUV 255/70R16 111T SUV/Crossover Tire](https://m.media-amazon.com/images/I/412l2+SHMvL.jpg)**Vantage SUV 255/70R16 111T SUV/Crossover Tire**Vantage**$98.98**5.0★1 rev](https://www.amazon.com/dp/B0DFYRHG88) [4![Evoluxx Rotator H/T All-Season Truck/SUV Highway Radial Tire-255/70R16 255/70/16 255/70-16 111T Load Range SL 4-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/41AI+9f0SDL.jpg)**Evoluxx Rotator H/T All-Season Truck/SUV Highway Radial Tire-255/70R16 255/70/16 255/70-16 111T Load Range SL 4-Ply BSW Black Side Wall**Evoluxx**$95.39**5.0★3 rev](https://www.amazon.com/dp/B0BW737MK4) [5![Set of 4 (Four) Travelstar Ecopath AT All Terrain 255/70R16 111T SUV Radial Tire + Three-year Road Hazard Warranty Included 255/70/16 (Tire Only)](https://m.media-amazon.com/images/I/41fLhaJLqEL.jpg)**Set of 4 (Four) Travelstar Ecopath AT All Terrain 255/70R16 111T SUV Radial Tire + Three-year Road Hazard Warranty Included 255/70/16 (Tire Only)**TRAVELSTAR**$525.79**4.6★440 rev](https://www.amazon.com/dp/B0D1V11617)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Accelera Omikron A/T Truck/SUV All-Terrain Off-Road Radial Tires-245/70R16 245/70/16 245/70-16 111T Load Range XL 4-Ply BSW Black Side Wall UTQG 600AA](https://m.media-amazon.com/images/I/51mbeXtCcLL.jpg)**Set of 4 (FOUR) Accelera Omikron A/T Truck/SUV All-Terrain Off-Road Radial Tires-245/70R16 245/70/16 245/70-16 111T Load Range XL 4-Ply BSW Black Side Wall UTQG 600AA**Accelera**$375.65**0 rev2mo ago](https://www.amazon.com/dp/B0GZKVMLJX) [![Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-255/70R16 255/70/16 255/70-16 111S Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA](https://m.media-amazon.com/images/I/51CwSyzeRUL.jpg)**Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-255/70R16 255/70/16 255/70-16 111S Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA**Aplus**$413.88**1 rev5mo ago](https://www.amazon.com/dp/B0GKHJ21ZM) [![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/70R16 255/70/16 255/70-16 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/70R16 255/70/16 255/70-16 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$401.12**0 rev5mo ago](https://www.amazon.com/dp/B0GKGLWLBY) [![RBP Guarantor H/T All Season P255/70R16 111T Light Truck Tire](https://m.media-amazon.com/images/I/51emAlWq3lL.jpg)**RBP Guarantor H/T All Season P255/70R16 111T Light Truck Tire**Rolling Big Power**$88.90**3 rev8mo ago](https://www.amazon.com/dp/B0FX9YWRS5) [![Royal Black Terra Force AT All Terrain 255/70R16 111S SUV/Crossover Tire](https://m.media-amazon.com/images/I/51WcHDCXZlL.jpg)**Royal Black Terra Force AT All Terrain 255/70R16 111S SUV/Crossover Tire**ROYALBLACK**$107.45**5 rev8mo ago](https://www.amazon.com/dp/B0FWD3213W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Atlas Paraller A/T Truck/SUV All-Terrain Off-Road Radial Tires-255/70R16 255/70/16 255/70-16 111S Load Range SL 4-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51U-IM7g7uL.jpg)**Set of 4 (FOUR) Atlas Paraller A/T Truck/SUV All-Terrain Off-Road Radial Tires-255/70R16 255/70/16 255/70-16 111S Load Range SL 4-Ply OWL Outlined White Letters**Atlas Tire**$485.95**5.0★**▲ 265%**](https://www.amazon.com/dp/B08GG33VD6) [![Set of 4 (FOUR) Crosswind M/T Mud Off-Road Light Truck Radial Tires-LT255/70R16 255/70/16 255/70-16 115/112Q Load Range D LRD 8-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51yH2MOfU3L.jpg)**Set of 4 (FOUR) Crosswind M/T Mud Off-Road Light Truck Radial Tires-LT255/70R16 255/70/16 255/70-16 115/112Q Load Range D LRD 8-Ply BSW Black Side Wall**CROSSWIND**$551.00**5.0★**▲ 264%**](https://www.amazon.com/dp/B086JZJBPC) [![Set of 4 (FOUR) Accelera Omikron A/T Truck/SUV All-Terrain Off-Road Radial Tires-245/70R16 245/70/16 245/70-16 111T Load Range XL 4-Ply BSW Black Side Wall UTQG 600AA](https://m.media-amazon.com/images/I/51mbeXtCcLL.jpg)**Set of 4 (FOUR) Accelera Omikron A/T Truck/SUV All-Terrain Off-Road Radial Tires-245/70R16 245/70/16 245/70-16 111T Load Range XL 4-Ply BSW Black Side Wall UTQG 600AA**Accelera**$375.65**0.0★**▲ 263%**](https://www.amazon.com/dp/B0GZKVMLJX) [![Evoluxx Rotator H/T All-Season Truck/SUV Highway Radial Tire-255/70R16 255/70/16 255/70-16 111T Load Range SL 4-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/41AI+9f0SDL.jpg)**Evoluxx Rotator H/T All-Season Truck/SUV Highway Radial Tire-255/70R16 255/70/16 255/70-16 111T Load Range SL 4-Ply BSW Black Side Wall**Evoluxx**$95.39**5.0★**▲ 209%**](https://www.amazon.com/dp/B0BW737MK4) [![Accelera Omikron H/T All-Season Truck/SUV Highway Radial Tire-245/70R16 245/70/16 245/70-16 107H Load Range SL 4-Ply BSW Black Side Wall UTQG 600AA](https://m.media-amazon.com/images/I/51S0iRvn-PL.jpg)**Accelera Omikron H/T All-Season Truck/SUV Highway Radial Tire-245/70R16 245/70/16 245/70-16 107H Load Range SL 4-Ply BSW Black Side Wall UTQG 600AA**Accelera**$88.81**4.3★**▲ 144%**](https://www.amazon.com/dp/B07PD6M757)

**~~View all trending →~~**

## **What buyers say about 255/70r16 tires**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Wheel Quality**45%

*“Great Tires”*

**Value For Money**23%

*“Cheap price”*

**Size-Overall**10%

*“They fit just right”*

**Locally Manufactured**6%

**Friction**5%

*“Great for traction”*

**Quality-Overall**3%

*“Great tires”*

**Advertised Vs Actual Product**2%

*“Just what I was looking for”*

**Durability**2%

*“For the price and durability, I probably will buy then again”*

### **What buyers complain about **

**Functionality-Overall**33%

*“There tires they work aint nothing special get the job done for my ford no complaints”*

**Size-Overall**17%

*“just the wrong size from what I intended to ordee”*

**Durability**11%

*“Only downside is they dont last long”*

### **Top return reasons **

**Size-Overall**77%

**Compatibility-Overall**11%

**Advertised Vs Actual Product**5%

**Quality-Overall**3%

**Product Condition**1%

**Functionality-Overall**1%

**Thin**1%

**Value For Money**1%

## **Common questions**

<dl>

<dt>**Is 255/70r16 tires profitable to sell on Amazon United States?**</dt><dd>The niche generates $113K/yr across 54 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (50/100).</dd>

<dt>**How competitive is the 255/70r16 tires niche?**</dt><dd>31 brands and 30 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.</dd>

<dt>**What do buyers complain about in 255/70r16 tires?**</dt><dd>Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 0.0%.</dd>

<dt>**When does demand for 255/70r16 tires peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.3× the quietest.</dd>

<dt>**What does it cost to enter the 255/70r16 tires niche?**</dt><dd>Listings span $81.88–$551.00; the average listing price is $224.96 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.</dd>

</dl>

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