---
title: "255/65r18 Tires — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/255-65r18-tires"
last_updated: "2026-08-09T15:27:57.733Z"
locale: en
meta:
description: "Niche score 48/100 · $117K/yr market · 102K searches/yr · $217.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $117K/yr market · 102K searches/yr · $217.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "255/65r18 Tires — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **255/65r18 tires**
**Skip it**
Prices mostly outside the sweet spot ($101.22–$567.30) — this niche doesn't clear our bar today.
Market size 27Growth 29Conversion 7Competition 78Returns 99Price range 0Avg price 44Brand share 87Review moat 85Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****290.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Okay****$217.01**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$117K**
$117K/yr · 102K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$101.22–$567.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 255/65r18 tires is a $117K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **255/65r18 tires market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$434K–$543K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,407**
- **Page quality**
- **0%**
- **Prime**
- **51%**
- **Sponsored**
- **59%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**48%**
Top 20: 94%
**Top-5 click share**
**37%**
Top 20: 85%
**Open market**
**46%**
- Atturo11% - Aplus11% - Evoluxx9% - Goodyear9% - TRAVELSTAR8% - Accelera6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +3.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/255-65r18-tires/trend)
## **Top 255/65r18 tires search terms**
- **255/65r18 tires**68K/yr-5.0%0.7% conv. - **255/65r18**14K/yr+47.2%0.7% conv. - **255/65r18 tires set of 4**6K/yr+3.9%0.7% conv. - **255/65/18**5K/yr+50.4%0.8% conv. - **tires 255/65r18**5K/yr+10.0%0.2% conv. - **255 65 18 tires**5K/yr-26.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/255-65r18-tires/search-terms)
## **Top 255/65r18 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Atturo**$113.98**4.6★351 rev](https://www.amazon.com/dp/B0CK48C8Z3) [2**Set of 4 (Four) Travelstar UN66 255/65R18 111H All-Season High Performance CUV/SUV Tires 255/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$550.33**4.8★290 rev](https://www.amazon.com/dp/B0F53RNDNY) [3**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$438.12**5.0★3 rev](https://www.amazon.com/dp/B0GJT38XTL) [4**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$436.18**5.0★1 rev](https://www.amazon.com/dp/B0GKGSXVRV) [5**Accelera Iota ST68 All-Season Truck/SUV Performance Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Accelera**$105.32**4.4★727 rev](https://www.amazon.com/dp/B0BL6XLYYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)**Finalist**$551.76**71 rev4mo ago](https://www.amazon.com/dp/B0GQZL8SBP) [**Barkley Veigar HT 255/65R18 111H All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$103.30**9 rev4mo ago](https://www.amazon.com/dp/B0GQPQTHZ9) [**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$436.18**1 rev5mo ago](https://www.amazon.com/dp/B0GKGSXVRV) [**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$438.12**3 rev5mo ago](https://www.amazon.com/dp/B0GJT38XTL) [**Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$225.66**0 rev5mo ago](https://www.amazon.com/dp/B0GJT5957X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)**Finalist**$551.76**4.7★**▲ 289%**](https://www.amazon.com/dp/B0GQZL8SBP) [**Aplus Performax SUV/CUV Highway 255/65R18 111H Passenger Tire**Aplus**$101.22**5.0★**▲ 285%**](https://www.amazon.com/dp/B0FXXNV527) [**Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$225.66**0.0★**▲ 273%**](https://www.amazon.com/dp/B0GJT5957X) [**ATTURO Trail Blade H/T Highway All-Season Tire 255/65R18 115H XL**Atturo**$113.52**4.5★**▲ 265%**](https://www.amazon.com/dp/B0DWT526LZ) [**Barkley Veigar HT 255/65R18 111H All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$103.30**4.6★**▲ 241%**](https://www.amazon.com/dp/B0GQPQTHZ9)
**~~View all trending →~~**
## **What buyers say about 255/65r18 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Good tire and value”*
**Value For Money**27%
*“Great deal”*
**Wheel Quality**13%
*“nice tires”*
**Durability**10%
*“That's what I want good quality, durability and excellent price”*
**Size-Overall**7%
*“Fit right”*
**Friction**4%
*“Wear great, good traction in winter and water, no noise”*
**Ease Of Use**2%
*“feels great when driving”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Locally Manufactured**1%
*“Plus made in the USA”*
### **What buyers complain about **
**Quality-Overall**30%
*“These were the worst tires”*
**Product Condition**20%
*“are 3 years old”*
**Durability**15%
*“The bands broke”*
**Size-Overall**10%
*“just the wrong size from what I intended to ordee”*
### **Top return reasons **
**Size-Overall**78%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Quality-Overall**2%
**Thin**2%
**Assembly/Installation**2%
**Tread Pattern Pitch**2%
**Maintenance And Repair**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 255/65r18 tires profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 41 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 255/65r18 tires niche?**
- 29 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in 255/65r18 tires?**
- Top complaints mined from reviews: Quality-Overall, Product Condition, Durability. The return rate is 0.1%.
- **When does demand for 255/65r18 tires peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 255/65r18 tires niche?**
- Listings span $101.22–$567.30; the average listing price is $217.01 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 72 [**brake bleeder kit**](https://flapen.com/research/us/automotive/brake-bleeder-kit)$2.2M/yr+8.2%**Launch it**- 72 [**gas can pump**](https://flapen.com/research/us/automotive/gas-can-pump)$1.7M/yr+20.1%**Launch it**- 72 [**dewalt hedge trimmer**](https://flapen.com/research/us/automotive/dewalt-hedge-trimmer)$1.6M/yr+158.2%**Launch it**- 72 [**iron eraser**](https://flapen.com/research/us/automotive/iron-eraser)$107K/yr>1,000%**Worth a look**- 72 [**marine fuel line**](https://flapen.com/research/us/automotive/marine-fuel-line)$198K/yr+104.3%**Worth a look**- 72 [**garden hose filter**](https://flapen.com/research/us/automotive/garden-hose-filter)$729K/yr+110.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/us/automotive)