---
title: "255/60/15 Tires — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/255-60-15-tires"
last_updated: "2026-08-09T15:27:39.755Z"
locale: en
meta:
description: "Niche score 53/100 · $71K/yr market · 104K searches/yr · $172.61 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $71K/yr market · 104K searches/yr · $172.61 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "255/60/15 Tires — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **255/60/15 tires**
**Worth a look**
Shows low returns (0.0%), but weak search conversion (0.4%) keeps it on the watch list.
Market size 18Growth 66Conversion 5Competition 83Returns 100Price range 10Avg price 51Brand share 81Review moat 65Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+46.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****901.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$172.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$71K**
$71K/yr · 104K searches
**Price range**
**Bad****$56.38–$486.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, 255/60/15 tires is a $71K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **255/60/15 tires market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$129K–$173K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,033**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **49%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**54%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**40%**
- HANKOOK17% - Cooper14% - GRIPMAX9% - MICKEY THOMPSON8% - Fullway6% - Futura Tires6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +46.0% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/automotive/255-60-15-tires/trend)
## **Top 255/60/15 tires search terms**
- **255/60r15**30K/yr+85.5%0.3% conv. - **245/60r15**11K/yr+56.4%0.4% conv. - **245/60/15**9K/yr+41.4%0.6% conv. - **255/60/15 tires**13K/yr+4.6%0.2% conv. - **255/60/15**8K/yr+33.9%0.7% conv. - **245/60r15 tires**5K/yr+73.5%0.1% conv. - **255/60r15 tires**5K/yr+43.1%0.3% conv. - **255 60 15**7K/yr+4.8%0.6% conv. - **245/60/15 tires**6K/yr+4.1%0.4% conv. - **255 60 15 tires**5K/yr+11.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/255-60-15-tires/search-terms)
## **Top 255/60/15 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cooper Cobra Radial G/T All-Season P255/60R15 102T Tire**Cooper**$168.94**4.7★2,696 rev](https://www.amazon.com/dp/B004QGZO8M) [2**Hankook Kinergy ST (H735) 255/60R15 102T**HANKOOK**$155.25**4.6★5,312 rev](https://www.amazon.com/dp/B07W76M8D1) [3**HANKOOK 245/60R15 101T KINERGY ST**HANKOOK**$142.10**4.6★5,312 rev](https://www.amazon.com/dp/B07WLP44Y2) [4**Tornel Direccional 255/60R15 102S Tire**Tornel**$114.48**4.6★52 rev](https://www.amazon.com/dp/B08Z8FVSYH) [5**Set of 2 (TWO) Landspider Citytraxx G/P All-Season Passenger Car Performance Radial Tires-205/60R15 205/60/15 205/60-15 91V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Landspider**$111.30**5.0★3 rev](https://www.amazon.com/dp/B0CV4D9SSP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 2 (TWO) Futura (by Cooper) GLS Super Sport All-Season Truck/SUV Touring Radial Tires-255/60R15 255/60/15 255/60-15 102T Load Range SL 4-Ply RWL Raised White Letters**Futura Tires**$242.61**0 rev2mo ago](https://www.amazon.com/dp/B0GX1YZWFT) [**Venom Power Grand AM Truck/SUV All-Season Touring Radial Tire-255/60R15 255/60/15 255/60-15 102V Load Range SL 4-Ply RWL Raised White Letters**VENOM POWER**$148.50**0 rev8mo ago](https://www.amazon.com/dp/B0FZCG4QKW) [**Venom Power Grand AM Truck/SUV All-Season Touring Radial Tire-245/60R15 245/60/15 245/60-15 101V Load Range SL 4-Ply RWL Raised White Letters**VENOM POWER**$138.78**3 rev8mo ago](https://www.amazon.com/dp/B0FZCLGCWX) [**Gripmax MaxGrip Classic All Season 235/60R15 98H Passenger Tire**GRIPMAX**$117.88**64 rev1y ago](https://www.amazon.com/dp/B0DTYF8PM1) [**Gripmax MaxGrip Classic Truck/SUV All-Season Performance Radial Tire-255/60R15 255/60/15 255/60-15 102H Load Range SL 4-Ply RWL Raised White Letters**GRIPMAX**$126.71**64 rev1y ago](https://www.amazon.com/dp/B0DTYMMCVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 2 (TWO) Futura (by Cooper) GLS Super Sport All-Season Truck/SUV Touring Radial Tires-255/60R15 255/60/15 255/60-15 102T Load Range SL 4-Ply RWL Raised White Letters**Futura Tires**$242.61**0.0★**▲ 228%**](https://www.amazon.com/dp/B0GX1YZWFT) [**Gripmax MaxGrip Classic All Season 235/60R15 98H Passenger Tire**GRIPMAX**$117.88**4.6★**▲ 190%**](https://www.amazon.com/dp/B0DTYF8PM1) [**Tornel Direccional 255/60R15 102S Tire**Tornel**$114.48**4.6★**▲ 163%**](https://www.amazon.com/dp/B08Z8FVSYH) [**Gripmax MaxGrip Classic All Season 265/50R15 99H Passenger Tire**GRIPMAX**$121.57**4.6★**▲ 123%**](https://www.amazon.com/dp/B0DTYM72H3) [**Set of 2 (TWO) Landspider Citytraxx G/P All-Season Passenger Car Performance Radial Tires-205/60R15 205/60/15 205/60-15 91V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Landspider**$111.30**5.0★**▲ 122%**](https://www.amazon.com/dp/B0CV4D9SSP)
**~~View all trending →~~**
## **What buyers say about 255/60/15 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**35%
*“Looks good on the wheels I'm using”*
**Value For Money**25%
*“Great tires for the price”*
**Quality-Overall**16%
*“Decent tires”*
**Size-Overall**7%
*“Fit perfect”*
**Advertised Vs Actual Product**4%
*“exactly what I ordered”*
**Grip**3%
*“Good grip”*
**Durability**2%
*“How well they last remains to be seen”*
**Tread Pattern Pitch**1%
*“tread still looking good”*
**Product Condition**1%
*“they were new”*
**Ease Of Use**1%
*“And it was quick and easy”*
### **What buyers complain about **
**Quality-Overall**35%
*“Junk”*
**Size-Overall**12%
*“size was not good”*
**Grip**8%
*“They do not grip the road like I was expected”*
**Advertised Vs Actual Product**8%
*“False description”*
**Pressure**8%
*“latter that same day the tire pressure went low”*
**Durability**4%
*“I subsequently dont expect them to last very long”*
**Strength**4%
*“Very flimsy tire”*
**Assembly/Installation**3%
*“though the installers did have a little problem mounting them”*
### **Top return reasons **
**Size-Overall**78%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Value For Money**2%
**Functionality-Overall**2%
**Product Condition**1%
**Maintenance And Repair**1%
**Assembly/Installation**1%
**Thin**0%
## **Common questions**
- **Is 255/60/15 tires profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 47 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +46.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 255/60/15 tires niche?**
- 19 brands and 61 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in 255/60/15 tires?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Grip. The return rate is 0.0%.
- **When does demand for 255/60/15 tires peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the 255/60/15 tires niche?**
- Listings span $56.38–$486.81; the average listing price is $172.61 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.
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