---
title: "255/55r18 — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/255-55r18"
last_updated: "2026-08-09T13:31:52.511Z"
locale: en
meta:
description: "Niche score 45/100 · $78K/yr market · 71K searches/yr · $188.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $78K/yr market · 71K searches/yr · $188.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "255/55r18 — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **255/55r18**
**Skip it**
Prices mostly outside the sweet spot ($77.69–$570.74) — this niche doesn't clear our bar today.
Market size 19Growth 30Conversion 7Competition 70Returns 97Price range 5Avg price 48Brand share 80Review moat 70Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****700.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$188.86**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 71K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$77.69–$570.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 255/55r18 is a $78K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **255/55r18 market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$189K–$236K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,218**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**55%**
Top 20: 93%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**39%**
- Landspider14% - Forceum14% - Landgolden12% - Milestar8% - Mastertrack8% - Goodyear5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
2K1KBlack Friday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/255-55r18/trend)
## **Top 255/55r18 search terms**
- **255/55r18**36K/yr+13.2%0.7% conv. - **255 55 18 tires**17K/yr-9.1%0.6% conv. - **255/55r18 tires**8K/yr+11.7%0.5% conv. - **255/55/18**6K/yr-2.1%0.6% conv. - **255/55r18 tires set of 4**5K/yr-15.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/255-55r18/search-terms)
## **Top 255/55r18 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 2 (TWO) Forceum Heptagon SUV All-Season Truck/SUV Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall**Forceum**$206.86**4.6★88 rev](https://www.amazon.com/dp/B08355SCFP) [2**Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA**Landspider**$396.35**5.0★4 rev](https://www.amazon.com/dp/B0GCDVGSRY) [3**Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$397.53**5.0★6 rev](https://www.amazon.com/dp/B0G44GQ78G) [4**Milestar MS932 Sport 255/55R18 109V XL**Milestar**$125.60**4.5★9,203 rev](https://www.amazon.com/dp/B01N5IB71J) [5**Set of 4 (FOUR) Mastertrack BADLANDS ATX 255/55R18 109V XL All-Season All-Terrain SUV Tires 255/55/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB**Mastertrack**$570.74**4.7★136 rev](https://www.amazon.com/dp/B0F48366FV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barkley Veigar HT 255/55R18 109H XL All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$94.47**9 rev4mo ago](https://www.amazon.com/dp/B0GQPX22D5) [**Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA**Landspider**$396.35**4 rev6mo ago](https://www.amazon.com/dp/B0GCDVGSRY) [**Set of 4 (FOUR) Landspider Citytraxx H/T All-Season Truck/SUV Highway Radial Tires-255/55R18 255/55/18 255/55-18 109H Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA**Landspider**$396.11**2 rev6mo ago](https://www.amazon.com/dp/B0GCDS6PFV) [**Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$397.53**6 rev7mo ago](https://www.amazon.com/dp/B0G44GQ78G) [**Set of 2 (TWO) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$199.54**1 rev7mo ago](https://www.amazon.com/dp/B0G3XKQ7MV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barkley Veigar HT 255/55R18 109H XL All Season Tire UTQG 480AA / 50K Miles Warranty**Barkley**$94.47**4.6★**▲ 272%**](https://www.amazon.com/dp/B0GQPX22D5) [**Ironman GR906 All Season 225/55R18 98H Passenger Tire**Ironman**$77.69**4.6★**▲ 230%**](https://www.amazon.com/dp/B0CX9F2NXN) [**Hankook Ventus S1 evo2 SUV (K117A) 255/55R18 105W**HANKOOK**$116.50**4.3★**▲ 189%**](https://www.amazon.com/dp/B07MRSPZS2) [**Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$397.53**5.0★**▲ 136%**](https://www.amazon.com/dp/B0G44GQ78G) [**Sailun TerraMax HLT 255/55R18XL 109V BSW**SAILUN**$91.87**0.0★**▲ 134%**](https://www.amazon.com/dp/B08KXGXN78)
**~~View all trending →~~**
## **What buyers say about 255/55r18**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Great value”*
**Quality-Overall**26%
*“Excellent Value and good Performance”*
**Wheel Quality**19%
*“Great tires”*
**Tread Pattern Pitch**8%
*“Great tread”*
**Assembly/Installation**4%
*“Got them installed, balanced and aligned”*
**Size-Overall**4%
*“Fit my car perfectly”*
**Advertised Vs Actual Product**2%
*“As describe”*
**Durability**2%
*“they are very durable”*
**Product Condition**2%
*“they look brand new”*
**Design-Overall**1%
*“The sporty tread design looks great”*
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“Not what they say it is”*
**Durability**50%
*“Sidewall cords blew out in 5 months”*
### **Top return reasons **
**Size-Overall**86%
**Compatibility-Overall**6%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Maintenance And Repair**1%
**Product Condition**1%
## **Common questions**
- **Is 255/55r18 profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 42 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 255/55r18 niche?**
- 30 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in 255/55r18?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability. The return rate is 0.7%.
- **When does demand for 255/55r18 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 255/55r18 niche?**
- Listings span $77.69–$570.74; the average listing price is $188.86 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.
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