---
title: "245/40/18 — $229K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/245-40-18"
last_updated: "2026-08-09T07:44:38.505Z"
locale: en
meta:
description: "Niche score 49/100 · $229K/yr market · 121K searches/yr · $153.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $229K/yr market · 121K searches/yr · $153.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "245/40/18 — $229K/yr Amazon US Niche (2026) - Flapen"
---
# **245/40/18**
**Skip it**
Prices mostly outside the sweet spot ($72.04–$371.63) — this niche doesn't clear our bar today.
Market size 43Growth 35Conversion 15Competition 57Returns 100Price range 9Avg price 57Brand share 70Review moat 69Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****755.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$153.79**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$229K**
$229K/yr · 121K searches
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$72.04–$371.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 245/40/18 is a $229K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **245/40/18 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$461K–$615K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#798**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **60%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**63%**
Top 20: 97%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**32%**
- Fullway27% - Nokian Tyres12% - Forceum11% - Continental7% - Aplus6% - Kenda5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +7.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/245-40-18/trend)
## **Top 245/40/18 search terms**
- **245/40r18**54K/yr+9.9%1.3% conv. - **245 40 18**27K/yr+2.4%1.1% conv. - **245/40/18**18K/yr+8.2%1.4% conv. - **245/40r18 tires**7K/yr+27.8%0.6% conv. - **245/40zr18**6K/yr+14.7%1.9% conv. - **245/40/18 tires**4K/yr-6.0%0.9% conv. - **245 40 18 tires**5K/yr-19.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/automotive/245-40-18/search-terms)
## **Top 245/40/18 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$23K15%$34K20%$46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fullway HP108 All-Season Passenger Car High Performance Radial Tire-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$78.74**4.5★13,514 rev](https://www.amazon.com/dp/B07Y223HK1) [2**Ironman imove gen2 as P245/40R18 98W bsw all-season tire**Nokian Tyres**$80.34**4.6★100 rev](https://www.amazon.com/dp/B077Z6KJZS) [3**Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$155.97**4.6★439 rev](https://www.amazon.com/dp/B084JDXYV7) [4**Continental ExtremeContact DWS06 PLUS UHP All Season 245/40ZR18 97Y XL Passenger Tire**Continental**$194.05**4.7★939 rev](https://www.amazon.com/dp/B08TQVHYJB) [5**Kenda Vezda UHP Summer (KR20A) Racing P245/40ZR18 97W XL Passenger Tire**Kenda**$135.64**5.0★13 rev](https://www.amazon.com/dp/B0CZS4KT49)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)**HORSESHOE**$152.12**1 rev1mo ago](https://www.amazon.com/dp/B0H1VW94FD) [**Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA**Mastertrack**$371.63**170 rev4mo ago](https://www.amazon.com/dp/B0GRGMN5PJ) [**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$303.25**2 rev5mo ago](https://www.amazon.com/dp/B0GKG9SY7P) [**Lexani Quattro Tempo Tour AW All Weather P245/40ZR18 97V Passenger Tire**Lexani**$84.54**14 rev9mo ago](https://www.amazon.com/dp/B0FTMGZFL7) [**Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-245/40R18 245/40ZR18 245/40/18 245/40-18 97Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA**Accelera**$79.01**99 rev10mo ago](https://www.amazon.com/dp/B0FNMKVRFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Forceum Set of 4 (FOUR) Hexa-R All-Season Radial Tires-245/40ZR18 97Y**Forceum**$346.53**4.5★**▲ 283%**](https://www.amazon.com/dp/B07YCLX3WL) [**HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)**HORSESHOE**$152.12**5.0★**▲ 283%**](https://www.amazon.com/dp/B0H1VW94FD) [**Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA**Mastertrack**$371.63**4.8★**▲ 251%**](https://www.amazon.com/dp/B0GRGMN5PJ) [**Evoluxx Capricorn UHP All-Season Passenger Car High Performance Radial Tire-245/40R18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$75.42**4.5★**▲ 178%**](https://www.amazon.com/dp/B0BCZ4RW36) [**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$303.25**5.0★**▲ 94%**](https://www.amazon.com/dp/B0GKG9SY7P)
**~~View all trending →~~**
## **What buyers say about 245/40/18**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**28%
*“Great tires”*
**Value For Money**27%
*“Great value”*
**Quality-Overall**25%
*“Good quality”*
**Grip**5%
*“They handle corners pretty nicely”*
**Durability**4%
*“The tread design looks durable”*
**Size-Overall**4%
*“Fitment was good”*
**Friction**3%
*“dry traction is awesome compared to the Walmart Goodyears”*
**Comfort-Overall**1%
*“comfortable”*
### **What buyers complain about **
**Quality-Overall**21%
*“is not the greatest”*
**Smell**21%
*“rear tires smelling like burnt rubber”*
**Pressure**14%
*“low pressure”*
**Friction**7%
*“Traction is not good”*
**Product Condition**7%
*“older tires not brand new”*
**Size-Overall**5%
*“- Tire size appear one size smaller”*
### **Top return reasons **
**Size-Overall**75%
**Compatibility-Overall**6%
**Value For Money**6%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Quality-Overall**2%
**Product Condition**1%
**Grip**1%
**Durability**1%
## **Common questions**
- **Is 245/40/18 profitable to sell on Amazon United States?**
- The niche generates $229K/yr across 30 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 245/40/18 niche?**
- 23 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in 245/40/18?**
- Top complaints mined from reviews: Quality-Overall, Smell, Pressure. The return rate is 0.1%.
- **When does demand for 245/40/18 peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 245/40/18 niche?**
- Listings span $72.04–$371.63; the average listing price is $153.79 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.
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