---
title: "235 80 17 — $342K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-80-17"
last_updated: "2026-08-09T13:09:18.298Z"
locale: en
meta:
  description: "Niche score 51/100 · $342K/yr market. Prices mostly outside the sweet spot ($111.74–$894.04) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $342K/yr market. Prices mostly outside the sweet spot ($111.74–$894.04) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "235 80 17 — $342K/yr Amazon US Niche (2026) - Flapen"
---

# **235 80 17**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($111.74–$894.04) keeps it on the watch list.

Market size 53Growth 24Conversion 14Competition 76Returns 99Price range 0Avg price 31Brand share 79Review moat 85Quality gap 32

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****301.7**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Market size**

**Good****$342K**

$342K/yr · 102K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$295.82**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$111.74–$894.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, 235 80 17 is a $342K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **235 80 17 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–3K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$740K–$887K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#1,003**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**53%**</dd>

<dt>**Sponsored**</dt><dd>**55%**</dd>

<dt>**Out of stock**</dt><dd>**0.9%**</dd>

<dt>**Avg brand age**</dt><dd>**72 months**</dd>

<dt>**Avg seller age**</dt><dd>**165 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**23 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**56%**

Top 20: 98%

**Top-5 click share**

**39%**

Top 20: 79%

**Open market**

**37%**

- Evoluxx19% - Firestone14% - Armstrong11% - Accelera7% - Ironman6% - Landgolden6%

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -2.2% search growth over the last 90 days.

2K2KSpike '25Prime Day '25 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

[**Open Trend **](https://flapen.com/research/us/automotive/235-80-17/trend)

## **Top 235 80 17 search terms**

- **235/80r17 dually tires 14 ply**26K/yr-21.6%0.5% conv. - **235/80r17**19K/yr+19.0%0.7% conv. - **235 80 17 dually tires**10K/yr+12.4%0.9% conv. - **235 80 17**13K/yr-3.4%1.1% conv. - **235/80/17**7K/yr+12.8%1.1% conv. - **lt235/80r17**7K/yr+2.9%2.1% conv. - **235/80r17 tires**5K/yr+29.8%0.1% conv. - **235/80/17 truck tire 10 ply dually**7K/yr-37.4%1.3% conv. - **lt235/80r17 dually tires**5K/yr+9.8%1.7% conv. - **245/80r17**3K/yr-5.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-80-17/search-terms)

## **Top 235 80 17 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$10K6%$20K9%$31K12%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Firestone Transforce AT2 All Terrain Commercial Light Truck Tire LT235/80R17 120 R E C](https://m.media-amazon.com/images/I/51elQpSre-L.jpg)**Firestone Transforce AT2 All Terrain Commercial Light Truck Tire LT235/80R17 120 R E C**Firestone**$190.94**4.6★118 rev](https://www.amazon.com/dp/B06ZZC3NLZ) [2![Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tire-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/41lX0Jp0oML.jpg)**Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tire-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall**Armstrong**$126.61**4.6★203 rev](https://www.amazon.com/dp/B0B1561LH6) [3![Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51CluHcbQgL.jpg)**Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall**Evoluxx**$894.04**5.0★1 rev](https://www.amazon.com/dp/B0GJSX88CD) [4![Set of 6 (SIX) Landgolden LGT57 A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117S Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51juBCaXsKL.jpg)**Set of 6 (SIX) Landgolden LGT57 A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117S Load Range E LRE 10-Ply BSW Black Side Wall**Landgolden**$789.32**5.0★4 rev](https://www.amazon.com/dp/B0G3XMYPYB) [5![Accelera Omikron H/T All-Season Highway Light Truck Radial Tire-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51S0iRvn-PL.jpg)**Accelera Omikron H/T All-Season Highway Light Truck Radial Tire-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall**Accelera**$116.32**4.5★10 rev](https://www.amazon.com/dp/B07L64VCR9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51Cc4tjY2rL.jpg)**Set of 4 (FOUR) Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall**Armstrong**$537.39**0 rev2mo ago](https://www.amazon.com/dp/B0GZLDSWBM) [![Set of 6 (SIX) Aplus Shredder AT A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117S Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/61ByvHwQxiL.jpg)**Set of 6 (SIX) Aplus Shredder AT A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117S Load Range E LRE 10-Ply BSW Black Side Wall**Aplus**$768.41**2 rev5mo ago](https://www.amazon.com/dp/B0GKGLYQ2B) [![Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51CluHcbQgL.jpg)**Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall**Evoluxx**$894.04**1 rev5mo ago](https://www.amazon.com/dp/B0GJSX88CD) [![Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$556.99**0 rev5mo ago](https://www.amazon.com/dp/B0GJSPQK73) [![Set of 4 (FOUR) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51t23aE5M-L.jpg)**Set of 4 (FOUR) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall**Evoluxx**$600.50**0 rev5mo ago](https://www.amazon.com/dp/B0GJSYF3Z4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51Cc4tjY2rL.jpg)**Set of 4 (FOUR) Armstrong Tru-Trac HT All-Season Highway Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply BSW Black Side Wall**Armstrong**$537.39**0.0★**▲ 287%**](https://www.amazon.com/dp/B0GZLDSWBM) [![Set of 4 (FOUR) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51t23aE5M-L.jpg)**Set of 4 (FOUR) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall**Evoluxx**$600.50**0.0★**▲ 270%**](https://www.amazon.com/dp/B0GJSYF3Z4) [![Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51CluHcbQgL.jpg)**Set of 6 (SIX) Evoluxx Rotator M/T Mud Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117Q Load Range E LRE 10-Ply BSW Black Side Wall**Evoluxx**$894.04**5.0★**▲ 267%**](https://www.amazon.com/dp/B0GJSX88CD) [![Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT235/80R17 235/80/17 235/80-17 120/117R Load Range E LRE 10-Ply OWL Outlined White Letters**Evoluxx**$556.99**0.0★**▲ 260%**](https://www.amazon.com/dp/B0GJSPQK73) [![Westlake SL309 All-Season Radial Tire - LT235/80R17](https://m.media-amazon.com/images/I/41dGsW2f1tL.jpg)**Westlake SL309 All-Season Radial Tire - LT235/80R17**WESTLAKE**$123.04**4.3★**▲ 177%**](https://www.amazon.com/dp/B00VLYTV04)

**~~View all trending →~~**

## **What buyers say about 235 80 17**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Wheel Quality**29%

*“Good tires”*

**Value For Money**25%

*“Great tires and very affordable”*

**Quality-Overall**18%

*“Good quality truck tires”*

**Tread Pattern Pitch**10%

*“Deep tread, durable, good looking”*

**Assembly/Installation**7%

*“these came quickly and mounted easily and was not hard to get balanced”*

**Durability**6%

*“Deep tread, durable, good looking”*

**Advertised Vs Actual Product**4%

*“exceeding my friends' expectations”*

**Weight Heavy**2%

*“These are a good heavy duty tire”*

### **Top return reasons **

**Size-Overall**50%

**Value For Money**14%

**Advertised Vs Actual Product**11%

**Functionality-Overall**9%

**Compatibility-Overall**6%

**Quality-Overall**6%

**Product Condition**3%

## **Common questions**

<dl>

<dt>**Is 235 80 17 profitable to sell on Amazon United States?**</dt><dd>The niche generates $342K/yr across 40 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (51/100).</dd>

<dt>**How competitive is the 235 80 17 niche?**</dt><dd>23 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 56% of demand.</dd>

<dt>**When does demand for 235 80 17 peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.2× the quietest.</dd>

<dt>**What does it cost to enter the 235 80 17 niche?**</dt><dd>Listings span $111.74–$894.04; the average listing price is $295.82 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.</dd>

</dl>

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