---
title: "235/70r16 — $328K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-70r16"
last_updated: "2026-08-09T06:59:35.305Z"
locale: en
meta:
  description: "Niche score 51/100 · $328K/yr market. Prices mostly outside the sweet spot ($77.48–$450.36) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $328K/yr market. Prices mostly outside the sweet spot ($77.48–$450.36) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "235/70r16 — $328K/yr Amazon US Niche (2026) - Flapen"
---

# **235/70r16**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($77.48–$450.36) keeps it on the watch list.

Market size 52Growth 24Conversion 12Competition 74Returns 99Price range 6Avg price 49Brand share 82Review moat 82Quality gap 24

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****367.22**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$328K**

$328K/yr · 193K searches

**Avg price**

**Okay****$182.22**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$77.48–$450.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, 235/70r16 is a $328K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **235/70r16 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–4K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$547K–$729K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.9%**</dd>

<dt>**Avg BSR**</dt><dd>**#1,092**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**54%**</dd>

<dt>**Sponsored**</dt><dd>**54%**</dd>

<dt>**Out of stock**</dt><dd>**1.8%**</dd>

<dt>**Avg brand age**</dt><dd>**66 months**</dd>

<dt>**Avg seller age**</dt><dd>**163 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**28 **▲rising

**Sellers**

**35**

**Top-5 brand share**

**53%**

Top 20: 94%

**Top-5 click share**

**41%**

Top 20: 81%

**Open market**

**42%**

- Evoluxx16% - Lexani11% - Landspider10% - TRAVELSTAR9% - Crossmax6% - Vantage5%

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -2.3% search growth over the last 90 days.

4K3KPrime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

[**Open Trend **](https://flapen.com/research/us/automotive/235-70r16/trend)

## **Top 235/70r16 search terms**

- **235/70r16 tires**49K/yr+2.0%0.8% conv. - **235/70r16**27K/yr+11.2%0.6% conv. - **235/75r16**18K/yr+8.3%0.3% conv. - **235 70 16 tires**23K/yr-22.8%0.8% conv. - **235/70/16**10K/yr+20.1%0.9% conv. - **235/75r16 tires**7K/yr+11.5%0.3% conv. - **p235/70r16**7K/yr+12.4%1.6% conv. - **235 75 16 tires**9K/yr-16.2%0.5% conv. - **235 70 16**7K/yr-15.4%0.5% conv. - **235/75r16 tires set of 4**5K/yr-17.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-70r16/search-terms)

## **Top 235/70r16 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$10K6%$20K9%$29K12%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lexani LXHT-206 Highway P235/70R16 107T XL SUV/Crossover Tire](https://m.media-amazon.com/images/I/41arcZQ57OL.jpg)**Lexani LXHT-206 Highway P235/70R16 107T XL SUV/Crossover Tire**Lexani**$82.75**4.6★100 rev](https://www.amazon.com/dp/B07KRYR2TQ) [2![Set of 4 (FOUR) Landspider CityTraxx H/T All-Season Truck/SUV Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/51efOZntrlL.jpg)**Set of 4 (FOUR) Landspider CityTraxx H/T All-Season Truck/SUV Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Landspider**$360.80**4.4★48 rev](https://www.amazon.com/dp/B0C9R2ZPR5) [3![Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$375.68**5.0★4 rev](https://www.amazon.com/dp/B0GJSWZS14) [4![235/70R16 Crossmax 106H XL CHTS-1 600AA All-Season M+S ***60K Miles*****](https://m.media-amazon.com/images/I/41RsLaCp3VL.jpg)**235/70R16 Crossmax 106H XL CHTS-1 600AA All-Season M+S ***60K Miles*****Crossmax**$87.82**4.6★128 rev](https://www.amazon.com/dp/B0BKMS3GYQ) [5![Vantage SUV 235/70R16 106T SUV/Crossover Tire](https://m.media-amazon.com/images/I/412l2+SHMvL.jpg)**Vantage SUV 235/70R16 106T SUV/Crossover Tire**Vantage**$83.42**4.5★42 rev](https://www.amazon.com/dp/B0DFYTT3ZT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$341.75**1 rev5mo ago](https://www.amazon.com/dp/B0GKGDK63S) [![Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA](https://m.media-amazon.com/images/I/516mVmCoLyL.jpg)**Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA**Aplus**$375.47**3 rev5mo ago](https://www.amazon.com/dp/B0GKG52B24) [![Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$375.68**4 rev5mo ago](https://www.amazon.com/dp/B0GJSWZS14) [![Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/510dQe8t6AL.jpg)**Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$175.08**2 rev5mo ago](https://www.amazon.com/dp/B0GJSXVCMT) [![BlackHawk Ridgecrawler HT02 All Season 235/70R16 106T Light Truck Tire](https://m.media-amazon.com/images/I/41nsG-sca4L.jpg)**BlackHawk Ridgecrawler HT02 All Season 235/70R16 106T Light Truck Tire**BlackHawk**$86.36**1 rev5mo ago](https://www.amazon.com/dp/B0GHRHL8Z7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BlackHawk Ridgecrawler HT02 All Season 235/70R16 106T Light Truck Tire](https://m.media-amazon.com/images/I/41nsG-sca4L.jpg)**BlackHawk Ridgecrawler HT02 All Season 235/70R16 106T Light Truck Tire**BlackHawk**$86.36**5.0★**▲ 264%**](https://www.amazon.com/dp/B0GHRHL8Z7) [![Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters](https://m.media-amazon.com/images/I/51kIhjSu6uL.jpg)**Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-235/70R16 235/70/16 235/70-16 106T Load Range SL 4-Ply OWL Outlined White Letters**Evoluxx**$375.68**5.0★**▲ 259%**](https://www.amazon.com/dp/B0GJSWZS14) [![Ironman All Country AT-X All Terrain 235/70R16 106T Light Truck Tire](https://m.media-amazon.com/images/I/51ziyoBNhmL.jpg)**Ironman All Country AT-X All Terrain 235/70R16 106T Light Truck Tire**Ironman**$102.36**5.0★**▲ 216%**](https://www.amazon.com/dp/B0G4SG84YQ) [![Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/510dQe8t6AL.jpg)**Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$175.08**5.0★**▲ 155%**](https://www.amazon.com/dp/B0GJSXVCMT) [![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/70R16 235/70/16 235/70-16 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$341.75**5.0★**▲ 112%**](https://www.amazon.com/dp/B0GKGDK63S)

**~~View all trending →~~**

## **What buyers say about 235/70r16**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**31%

*“Good deal”*

**Wheel Quality**25%

*“these are good tires for the price”*

**Quality-Overall**23%

*“Great value for the money, the quality and durability are amazing, low noise level, overall great tires for the money”*

**Size-Overall**6%

*“Fit great”*

**Friction**4%

*“Great Tires and Traction”*

**Tread Pattern Pitch**2%

*“Nice tread”*

**Compatibility-Overall**2%

*“Fits for ford escape 2009”*

**Weight Light**2%

*“These are light weight”*

**Grip**2%

*“seem to have good grip”*

**Durability**1%

*“Decent wear life”*

### **What buyers complain about **

**Weight Heavy**25%

*“Super heavy”*

**Size-Overall**25%

*“just the wrong size from what I intended to ordee”*

**Durability**25%

*“Worn out in less than 6 months”*

### **Top return reasons **

**Size-Overall**77%

**Compatibility-Overall**7%

**Advertised Vs Actual Product**5%

**Functionality-Overall**4%

**Quality-Overall**3%

**Value For Money**1%

**Weight Light**1%

**Weight Heavy**1%

**Thin**1%

## **Common questions**

<dl>

<dt>**Is 235/70r16 profitable to sell on Amazon United States?**</dt><dd>The niche generates $328K/yr across 41 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (51/100).</dd>

<dt>**How competitive is the 235/70r16 niche?**</dt><dd>28 brands and 35 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.</dd>

<dt>**What do buyers complain about in 235/70r16?**</dt><dd>Top complaints mined from reviews: Weight Heavy, Size-Overall, Durability. The return rate is 0.3%.</dd>

<dt>**When does demand for 235/70r16 peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.2× the quietest.</dd>

<dt>**What does it cost to enter the 235/70r16 niche?**</dt><dd>Listings span $77.48–$450.36; the average listing price is $182.22 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.</dd>

</dl>

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