---
title: "235/65r18 — $257K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-65r18"
last_updated: "2026-08-09T08:34:10.631Z"
locale: en
meta:
description: "Niche score 53/100 · $257K/yr market. Prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $257K/yr market. Prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list. Data updated Jul 2026."
"og:title": "235/65r18 — $257K/yr Amazon US Niche (2026) - Flapen"
---
# **235/65r18**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list.
Market size 47Growth 51Conversion 9Competition 69Returns 99Price range 3Avg price 45Brand share 76Review moat 68Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****778.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$257K**
$257K/yr · 165K searches
**Avg price**
**Okay****$207.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$84.22–$567.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 235/65r18 is a $257K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **235/65r18 market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$623K–$831K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#683**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **54%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**44%**
Top 20: 93%
**Open market**
**35%**
- Fullway28% - Mastertrack8% - Evoluxx8% - Achilles8% - TRAVELSTAR7% - Continental5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +21.3% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/235-65r18/trend)
## **Top 235/65r18 search terms**
- **235/65r18**74K/yr+21.9%1.1% conv. - **tires 235/65r18**13K/yr+199.1%0.6% conv. - **235/65r18 tires**16K/yr+0.9%0.8% conv. - **235/65/18**11K/yr+17.0%1.1% conv. - **235 65 r18**10K/yr-1.1%0.9% conv. - **235/65r18 tires set 4**7K/yr+35.5%0.9% conv. - **235 65 18 tires**6K/yr+16.9%0.9% conv. - **235/65/18 tires set of 4**6K/yr+8.4%0.7% conv. - **235 65 18**8K/yr-0.1%1.1% conv. - **235/65/18 tires**6K/yr-40.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-65r18/search-terms)
## **Top 235/65r18 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$21K12%$31K16%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fullway HP108 All-Season Truck/SUV Performance Radial Tire-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$101.55**4.5★13,514 rev](https://www.amazon.com/dp/B08JQCWZ2T) [2**Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$201.17**4.6★203 rev](https://www.amazon.com/dp/B08JQC74TZ) [3**Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire**Achilles**$84.22**4.5★14 rev](https://www.amazon.com/dp/B0D38CPKBF) [4**Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$440.13**4.8★290 rev](https://www.amazon.com/dp/B0F53SKRSR) [5**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$380.66**2.4★4 rev](https://www.amazon.com/dp/B0GJSHL6VK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$373.98**6 rev5mo ago](https://www.amazon.com/dp/B0GKGJ1W3C) [**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$380.66**4 rev5mo ago](https://www.amazon.com/dp/B0GJSHL6VK) [**Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire**Ironman**$104.15**1 rev11mo ago](https://www.amazon.com/dp/B0FJ2FV9QG) [**Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$440.13**290 rev1y ago](https://www.amazon.com/dp/B0F53SKRSR) [**Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R18 106H Crossover CUV/SUV Tires 235/65/18-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$452.31**293 rev1y ago](https://www.amazon.com/dp/B0F4C8M61T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bridgestone WEATHERPEAK 235/65R18 106H**Bridgestone**$159.83**4.5★**▲ 162%**](https://www.amazon.com/dp/B0B95VV7H6) [**Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire**Ironman**$104.15**5.0★**▲ 148%**](https://www.amazon.com/dp/B0FJ2FV9QG) [**Continental 235/65R18 106T CONTI CROSSCONTACT LX25 BW**Continental**$193.46**4.8★**▲ 140%**](https://www.amazon.com/dp/B00PUFLBAI) [**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$373.98**5.0★**▲ 134%**](https://www.amazon.com/dp/B0GKGJ1W3C) [**Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire**Achilles**$84.22**4.5★**▲ 110%**](https://www.amazon.com/dp/B0D38CPKBF)
**~~View all trending →~~**
## **What buyers say about 235/65r18**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**44%
*“Good tires for the Price”*
**Quality-Overall**21%
*“Good affordable brand”*
**Value For Money**19%
*“Great tires for the money”*
**Assembly/Installation**4%
*“To say the least - I am very happy with my purchase and the installation”*
**Friction**4%
*“have good traction”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Functionality-Overall**2%
*“Ride smooth”*
**Size-Overall**1%
*“Fit our '24 Toyota Highlander XLE”*
### **What buyers complain about **
**Durability**44%
*“and they are coming apart on the sides”*
**Quality-Overall**13%
*“Garbage”*
**Thickness**13%
*“Tread not thick enough”*
**Value For Money**13%
*“It could have cost me my life”*
**Size-Overall**13%
*“Good looking tire only thing not my size”*
### **Top return reasons **
**Size-Overall**76%
**Advertised Vs Actual Product**10%
**Compatibility-Overall**7%
**Value For Money**3%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
**Tread Pattern Pitch**1%
**Product Condition**1%
## **Common questions**
- **Is 235/65r18 profitable to sell on Amazon United States?**
- The niche generates $257K/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 235/65r18 niche?**
- 22 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in 235/65r18?**
- Top complaints mined from reviews: Durability, Quality-Overall, Thickness. The return rate is 0.1%.
- **When does demand for 235/65r18 peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 235/65r18 niche?**
- Listings span $84.22–$567.02; the average listing price is $207.64 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.
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