---
title: "235/65r17 Tires — $378K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-65r17-tires"
last_updated: "2026-08-09T07:13:57.158Z"
locale: en
meta:
description: "Niche score 49/100 · $378K/yr market · 299K searches/yr · $186.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $378K/yr market · 299K searches/yr · $186.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "235/65r17 Tires — $378K/yr Amazon US Niche (2026) - Flapen"
---
# **235/65r17 tires**
**Skip it**
Prices mostly outside the sweet spot ($80.74–$516.36) — this niche doesn't clear our bar today.
Market size 54Growth 31Conversion 9Competition 66Returns 99Price range 4Avg price 48Brand share 78Review moat 69Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****730.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$378K**
$378K/yr · 299K searches
**Avg price**
**Okay****$186.03**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$80.74–$516.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 235/65r17 tires is a $378K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **235/65r17 tires market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$930K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#492**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 93%
**Open market**
**37%**
- Fullway29% - Ironman9% - Evoluxx8% - TRAVELSTAR6% - Atlas6% - Mastertrack6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/235-65r17-tires/trend)
## **Top 235/65r17 tires search terms**
- **235/65r17 tires**123K/yr-22.9%1.0% conv. - **235/65r17**41K/yr+94.4%0.9% conv. - **all season tires 235/65/17**15K/yr+14.9%0.2% conv. - **235 65 17 tires**21K/yr-17.1%0.8% conv. - **235/65/17**16K/yr+23.0%1.0% conv. - **llantas 235/65r17**9K/yr+63.3%0.7% conv. - **235 65 17**12K/yr+45.1%0.6% conv. - **tires 235/65r17**13K/yr-4.3%0.8% conv. - **235/65r17 tires set of 4**10K/yr+13.9%0.9% conv. - **235/65/17 tires**7K/yr-11.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-65r17-tires/search-terms)
## **Top 235/65r17 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$76K30%$113K40%$151K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/65R17 235/65/17 235/65-17 108V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$357.04**4.6★202 rev](https://www.amazon.com/dp/B0C9MC8WPH) [2**Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$83.54**4.6★779 rev](https://www.amazon.com/dp/B0BKTDWMPX) [3**Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$392.68**4.8★290 rev](https://www.amazon.com/dp/B0F53W4FHR) [4**Atlas Force HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Atlas**$88.26**4.6★66 rev](https://www.amazon.com/dp/B07GVZ6HNT) [5**Crossmax All Season 235/65R17 108V XL CHTS-1 Radial**Crossmax**$90.65**4.7★416 rev](https://www.amazon.com/dp/B0BKN417YB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall**Armstrong**$414.81**1 rev2mo ago](https://www.amazon.com/dp/B0GZL2YFCF) [**Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$86.55**29 rev4mo ago](https://www.amazon.com/dp/B0GQPG9VSG) [**Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$392.68**290 rev1y ago](https://www.amazon.com/dp/B0F53W4FHR) [**Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R17 104H Crossover CUV/SUV Tires 235/65/17-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$419.77**293 rev1y ago](https://www.amazon.com/dp/B0F4CLRRNG) [**Set of 4 (FOUR) Mastertrack BADLANDS ATX 235/65R17 108H XL All-Season All-Terrain SUV Tires 235/65/17-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB**Mastertrack**$516.36**136 rev1y ago](https://www.amazon.com/dp/B0F482HHFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall**Armstrong**$414.81**5.0★**▲ 269%**](https://www.amazon.com/dp/B0GZL2YFCF) [**Gladiator QR700-SUV P235/65R17 103T**Gladiator**$91.25**5.0★**▲ 180%**](https://www.amazon.com/dp/B0BF16ZWY4) [**Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$86.55**4.7★**▲ 155%**](https://www.amazon.com/dp/B0GQPG9VSG) [**Leao Lion Sport HP3 235/65R17 104H BSW**LEAO**$80.74**4.6★**▲ 152%**](https://www.amazon.com/dp/B08B8W78BM) [**Ironman Radial A/P 235/65R17 104T**Ironman**$91.66**4.5★**▲ 97%**](https://www.amazon.com/dp/B078VZ6Q48)
**~~View all trending →~~**
## **What buyers say about 235/65r17 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**34%
*“Very good tires for the price”*
**Quality-Overall**21%
*“well made”*
**Value For Money**21%
*“Good value”*
**Size-Overall**8%
*“Perfect fit”*
**Advertised Vs Actual Product**5%
*“As described”*
**Compatibility-Overall**2%
*“Perfect fit on a 2005 acura mdx”*
**Safety Standards**2%
*“Safe riding”*
**Strength**2%
*“Solid tire”*
**Product Condition**1%
*“Tires new”*
**Ease Of Use**1%
*“Easy to get put on”*
### **What buyers complain about **
**Quality-Overall**50%
*“These are cheap tires”*
**Durability**15%
*“Only lasted a month”*
**Size-Overall**10%
*“Tires were great just wrong size waiting for my refund so I can buy the right ones”*
**Value For Money**5%
*“I have wasted my money”*
**Shock Absorption**5%
*“Will not even withstand running over a rock”*
**Maintenance And Repair**5%
*“need to be changed”*
**Functionality-Overall**5%
*“The car rides very slowly”*
### **Top return reasons **
**Size-Overall**73%
**Advertised Vs Actual Product**8%
**Compatibility-Overall**5%
**Value For Money**5%
**Maintenance And Repair**2%
**Quality-Overall**2%
**Product Condition**2%
**Durability**1%
**Functionality-Overall**1%
**Strength**1%
## **Common questions**
- **Is 235/65r17 tires profitable to sell on Amazon United States?**
- The niche generates $378K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 235/65r17 tires niche?**
- 21 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in 235/65r17 tires?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.3%.
- **When does demand for 235/65r17 tires peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 235/65r17 tires niche?**
- Listings span $80.74–$516.36; the average listing price is $186.03 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.
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