---
title: "235/65r16 — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-65r16"
last_updated: "2026-08-09T08:34:11.021Z"
locale: en
meta:
description: "Niche score 48/100 · $76K/yr market · 68K searches/yr · $172.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $76K/yr market · 68K searches/yr · $172.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "235/65r16 — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **235/65r16**
**Skip it**
Prices mostly outside the sweet spot ($73.13–$512.17) — this niche doesn't clear our bar today.
Market size 19Growth 46Conversion 8Competition 72Returns 100Price range 6Avg price 51Brand share 83Review moat 76Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****476.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$172.42**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$76K**
$76K/yr · 68K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$73.13–$512.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 235/65r16 is a $76K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **235/65r16 market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$259K–$345K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#636**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **65%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**52%**
Top 20: 91%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**42%**
- Evoluxx15% - HANKOOK11% - TRAVELSTAR10% - STARFIRE8% - LEAO8% - Armstrong6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +16.6% search growth over the last 90 days.
2K2KPrime Day '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/235-65r16/trend)
## **Top 235/65r16 search terms**
- **235/65r16**27K/yr+4.6%1.2% conv. - **235 65 16**15K/yr+23.7%0.8% conv. - **235/65/16 tires**4K/yr+214.3%0.2% conv. - **235/65r16 tires**8K/yr+9.8%0.8% conv. - **235/65/16**8K/yr+8.2%1.2% conv. - **235 65 16 tires**6K/yr-35.7%1.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-65r16/search-terms)
## **Top 235/65r16 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hankook Kinergy ST H735 all_ Season Radial Tire-235/65R16 103T**HANKOOK**$113.12**4.6★5,312 rev](https://www.amazon.com/dp/B07C7KFGQ9) [2**Set of 4 (Four) Travelstar UN99 All Season 235/65R16 103H All Season Radial Passenger Car Tire 235/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)**TRAVELSTAR**$372.28**4.6★308 rev](https://www.amazon.com/dp/B0F5B8KG5W) [3**Starfire Solarus AS All-Season 235/65R16 103T Tire**STARFIRE**$81.17**4.6★2,591 rev](https://www.amazon.com/dp/B07FRG8CKB) [4**LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW**LEAO**$73.13**4.6★61 rev](https://www.amazon.com/dp/B08B8VLK9Q) [5**Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$81.49**4.6★779 rev](https://www.amazon.com/dp/B0BDGCDGSJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$81.83**29 rev4mo ago](https://www.amazon.com/dp/B0GQPTTT1N) [**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$339.92**3 rev5mo ago](https://www.amazon.com/dp/B0GJSYB9KK) [**Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$171.02**3 rev5mo ago](https://www.amazon.com/dp/B0GJSNQGSH) [**Set of 4 (Four) Finalist UN109 All Season 235/65R16 103H SL Passenger Tires 235/65R16 (Tire Only)- Includes 3-Year Road Hazard Warranty (Tire Only)**Finalist**$372.02**71 rev10mo ago](https://www.amazon.com/dp/B0FPFWDV3J) [**Aplus Performax LTR Commercial Van 235/65R16C 121/119R E Light Truck Tire**Aplus**$91.24**10 rev1y ago](https://www.amazon.com/dp/B0FJMT6B6X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$81.83**4.7★**▲ 278%**](https://www.amazon.com/dp/B0GQPTTT1N) [**LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW**LEAO**$73.13**4.6★**▲ 192%**](https://www.amazon.com/dp/B08B8VLK9Q) [**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$339.92**5.0★**▲ 128%**](https://www.amazon.com/dp/B0GJSYB9KK) [**Ironman GR906 235/65R16 103H BSW**Ironman**$86.65**4.6★**▲ 87%**](https://www.amazon.com/dp/B07LBP8CN2) [**Set of 4 (Four) Landspider CityTraxx H/T 235/65R16 122/119R Load Range E (10 Ply) All-Season Commercial Van BSW Black Side Wall Radial Tires**Landspider**$401.92**4.2★**▲ 83%**](https://www.amazon.com/dp/B0CB8J3BC1)
**~~View all trending →~~**
## **What buyers say about 235/65r16**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**49%
*“Great tires for the money”*
**Wheel Quality**18%
*“These tire ride smooth. even without balancing.”*
**Quality-Overall**11%
*“have been much happier with both ride quality”*
**Durability**8%
*“For the price and durability, I probably will buy then again”*
**Size-Overall**5%
*“They fit”*
**Friction**2%
*“have good traction”*
**Design-Overall**2%
*“Very well built”*
**Tread Pattern Pitch**1%
*“tread design good for wet roads”*
**Comfort-Overall**1%
*“Comfortable ride quality”*
### **What buyers complain about **
**Size-Overall**18%
*“just the wrong size from what I intended to ordee”*
**Durability**17%
*“I dont know how much going to last”*
### **Top return reasons **
**Size-Overall**72%
**Compatibility-Overall**8%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Product Condition**2%
**Value For Money**2%
**Ease Of Use**1%
**Thin**1%
**Functionality-Overall**1%
**Pressure**1%
## **Common questions**
- **Is 235/65r16 profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 235/65r16 niche?**
- 33 brands and 35 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in 235/65r16?**
- Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.0%.
- **When does demand for 235/65r16 peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 235/65r16 niche?**
- Listings span $73.13–$512.17; the average listing price is $172.42 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.
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