---
title: "235/60r18 — $648K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-60r18"
last_updated: "2026-08-09T07:48:01.265Z"
locale: en
meta:
description: "Niche score 57/100 · $648K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $648K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "235/60r18 — $648K/yr Amazon US Niche (2026) - Flapen"
---
# **235/60r18**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 43Conversion 13Competition 77Returns 100Price range 3Avg price 49Brand share 89Review moat 84Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****314.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****$648K**
$648K/yr · 346K searches
**Avg price**
**Okay****$181.79**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$84.37–$542.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 235/60r18 is a $648K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **235/60r18 market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#729**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **66%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**46%**
Top 20: 93%
**Top-5 click share**
**38%**
Top 20: 86%
**Open market**
**49%**
- Mastertrack13% - MICHELIN9% - TRAVELSTAR9% - SUMMIT8% - Continental7% - WESTLAKE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/235-60r18/trend)
## **Top 235/60r18 search terms**
- **235/60r18**161K/yr+29.9%0.9% conv. - **tires 235/60r18**28K/yr-1.3%0.8% conv. - **235/60r18 tires**18K/yr+5.8%0.7% conv. - **235 60 18 tires**9K/yr+201.3%0.9% conv. - **235/60/18**13K/yr+22.8%1.1% conv. - **235/60r18 tires set of 4**11K/yr+15.3%0.7% conv. - **235/60/18 tires set of 4**8K/yr+44.9%0.5% conv. - **235 60 r18 tires**21K/yr-58.2%0.9% conv. - **235/60/18 tires**23K/yr-54.3%0.9% conv. - **235/60r18 103h**8K/yr+10.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-60r18/search-terms)
## **Top 235/60r18 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$19K6%$39K9%$58K12%$78K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/60R18 103V Crossover CUV/SUV Tires 235/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$432.13**4.7★293 rev](https://www.amazon.com/dp/B0F4CNJZZZ) [2**MICHELIN Defender2 All-Season Tire CUV SUV Cars and Minivans - 235/60R18/XL 107H**MICHELIN**$224.61**4.7★144 rev](https://www.amazon.com/dp/B0B4F62GKF) [3**Set of 4 (Four) Travelstar UN66 235/60R18 103V All-Season High Performance CUV/SUV Tires 235/60/18 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$412.84**4.8★290 rev](https://www.amazon.com/dp/B0F53W2PFK) [4**Continental ProContact TX All Season 235/60R18 103H Passenger Tire**Continental**$162.18**4.7★441 rev](https://www.amazon.com/dp/B00PUFOHTU) [5**Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire**WESTLAKE**$84.37**4.6★18 rev](https://www.amazon.com/dp/B0FJ2FZJ1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating**BREZZA**$96.77**4 rev2mo ago](https://www.amazon.com/dp/B0GXBZ8S3G) [**Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire**WESTLAKE**$84.37**18 rev11mo ago](https://www.amazon.com/dp/B0FJ2FZJ1J) [**Ironman iMove PT Plus All Season 235/60R18 103H Passenger Tire**Ironman**$93.73**15 rev11mo ago](https://www.amazon.com/dp/B0FJ28CS8P) [**Set of 4 (Four) Travelstar UN66 235/60R18 103V All-Season High Performance CUV/SUV Tires 235/60/18 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)**TRAVELSTAR**$412.84**290 rev1y ago](https://www.amazon.com/dp/B0F53W2PFK) [**Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/60R18 103V Crossover CUV/SUV Tires 235/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$432.13**293 rev1y ago](https://www.amazon.com/dp/B0F4CNJZZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating**BREZZA**$96.77**5.0★**▲ 244%**](https://www.amazon.com/dp/B0GXBZ8S3G) [**Bridgestone WEATHERPEAK 235/60R18 103H**Bridgestone**$162.39**4.5★**▲ 223%**](https://www.amazon.com/dp/B0B95M5JY2) [**HANKOOK Ventus S1 evoZ AS X H129A 235/60R18 107W XL**HANKOOK**$118.64**5.0★**▲ 181%**](https://www.amazon.com/dp/B0C5RT5CKB) [**Ironman iMove PT Plus All Season 235/60R18 103H Passenger Tire**Ironman**$93.73**4.6★**▲ 106%**](https://www.amazon.com/dp/B0FJ28CS8P) [**P235/60R18 Lexani LXHT-206 102T Tire**Lexani**$92.53**3.9★**▲ 94%**](https://www.amazon.com/dp/B07KRTZHM1)
**~~View all trending →~~**
## **What buyers say about 235/60r18**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good Quality”*
**Value For Money**24%
*“Good value”*
**Wheel Quality**22%
*“Happy with this tires”*
**Size-Overall**5%
*“Perfect fit”*
**Strength**4%
*“Solid product”*
**Advertised Vs Actual Product**2%
*“Just as expected”*
**Friction**2%
*“Good tire”*
**Grip**1%
*“They grip very well on corners and overall handle very well in dry and wet conditions”*
**Tread Pattern Pitch**1%
*“Really good tread pattern for rainy conditions and pretty quiet”*
**Comfort-Overall**1%
*“Comfortable with the price”*
### **What buyers complain about **
**Quality-Overall**20%
*“So to have them go bad this fast makes it even worse on their quality”*
**Durability**13%
*“Didnt expect it to last this little”*
**Maintenance And Repair**13%
*“they need to be replaced soon”*
**Size-Overall**10%
*“Although one of the tires shipped was the incorrect size”*
**Grip**5%
*“stopping distance because these tires do not grip well while stopping on icy roads - you will slide for a bit”*
**Ease Of Cleaning**5%
*“got my hands dirty fee”*
**Pressure**5%
*“Worthless tire waste of money has no life constantly leaks pressure”*
### **Top return reasons **
**Size-Overall**64%
**Value For Money**17%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**3%
**Assembly/Installation**3%
**Quality-Overall**2%
**Product Condition**2%
**Functionality-Overall**2%
**Comfort-Overall**1%
**Pressure**1%
## **Common questions**
- **Is 235/60r18 profitable to sell on Amazon United States?**
- The niche generates $648K/yr across 38 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the 235/60r18 niche?**
- 29 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in 235/60r18?**
- Top complaints mined from reviews: Quality-Overall, Durability, Maintenance And Repair. The return rate is 0.1%.
- **When does demand for 235/60r18 peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 235/60r18 niche?**
- Listings span $84.37–$542.13; the average listing price is $181.79 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.
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