---
title: "235/60/17 Tires — $210K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-60-17-tires"
last_updated: "2026-08-09T09:07:08.071Z"
locale: en
meta:
description: "Niche score 52/100 · $210K/yr market · 73K searches/yr. Prices mostly outside the sweet spot ($70.55–$502.00) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $210K/yr market · 73K searches/yr. Prices mostly outside the sweet spot ($70.55–$502.00) keeps it on the watch list. Data updated Jul 2026."
"og:title": "235/60/17 Tires — $210K/yr Amazon US Niche (2026) - Flapen"
---
# **235/60/17 tires**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($70.55–$502.00) keeps it on the watch list.
Market size 41Growth 38Conversion 23Competition 72Returns 100Price range 7Avg price 57Brand share 80Review moat 68Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****794.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$153.86**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$210K**
$210K/yr · 73K searches
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$70.55–$502.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 235/60/17 tires is a $210K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **235/60/17 tires market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$231K–$308K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#660**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **56%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**55%**
Top 20: 98%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**40%**
- Fullway28% - Evoluxx9% - Atturo6% - Crossmax6% - Ironman6% - Mastertrack5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +10.1% search growth over the last 90 days.
2K1KHoliday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/235-60-17-tires/trend)
## **Top 235/60/17 tires search terms**
- **235/60r17**35K/yr+13.7%1.2% conv. - **235 60 17**11K/yr+22.5%0.6% conv. - **235/60r17 tires**10K/yr-14.1%1.0% conv. - **235/60/17**7K/yr+0.4%1.1% conv. - **235 60 17 tires**4K/yr+47.1%1.5% conv. - **235/60/17 tires**7K/yr-5.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-60-17-tires/search-terms)
## **Top 235/60/17 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$21K15%$32K20%$42K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$346.95**4.8★76 rev](https://www.amazon.com/dp/B0C9MK156F) [2**Fullway PC369 All-Season Truck/SUV Performance Radial Tire-235/60R17 235/60/17 235/60-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$87.90**4.6★772 rev](https://www.amazon.com/dp/B0BR89XVDD) [3**Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Atturo**$88.03**4.6★351 rev](https://www.amazon.com/dp/B0CK3KN2HK) [4**Crossmax 235/60R17 102V CHTS-1**Crossmax**$83.75**4.6★68 rev](https://www.amazon.com/dp/B0BKN1BSTB) [5**Ironman RB-12 235/60R17 102H**Ironman**$88.95**4.2★19 rev](https://www.amazon.com/dp/B07LBHJSR1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**235/60R17 Brezza Touring A/S All Season Tire 102H BSW 70 000 Mileage Rating**BREZZA**$88.83**2 rev2mo ago](https://www.amazon.com/dp/B0GXBWXN9R) [**Barkley Everlast Plus 235/60R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$88.59**29 rev4mo ago](https://www.amazon.com/dp/B0GQPMLW4M) [**Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$168.32**5 rev5mo ago](https://www.amazon.com/dp/B0GJSKJWRY) [**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$348.70**2 rev5mo ago](https://www.amazon.com/dp/B0GJSZPN69) [**Ironman iMove PT Plus All Season 235/60R17 102H Passenger Tire**Ironman**$96.23**1 rev11mo ago](https://www.amazon.com/dp/B0FJ294TY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barkley Everlast Plus 235/60R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$88.59**4.7★**▲ 255%**](https://www.amazon.com/dp/B0GQPMLW4M) [**235/60R17 Brezza Touring A/S All Season Tire 102H BSW 70 000 Mileage Rating**BREZZA**$88.83**5.0★**▲ 251%**](https://www.amazon.com/dp/B0GXBWXN9R) [**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$348.70**5.0★**▲ 210%**](https://www.amazon.com/dp/B0GJSZPN69) [**Uniroyal Tiger Paw Touring A/S All Season Car Tire for Passenger Cars and Minivans - 235/60R17 102H**Uniroyal**$137.62**4.4★**▲ 168%**](https://www.amazon.com/dp/B08DH96MQ7) [**Ironman RB-12 235/60R17 102H**Ironman**$88.95**4.2★**▲ 98%**](https://www.amazon.com/dp/B07LBHJSR1)
**~~View all trending →~~**
## **What buyers say about 235/60/17 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**53%
*“Great Deal On NEW Tires”*
**Quality-Overall**21%
*“The tires were of great quality”*
**Value For Money**15%
*“A Great value”*
**Friction**4%
*“the traction was great”*
**Durability**3%
*“For the price and durability, I probably will buy then again”*
### **What buyers complain about **
**Quality-Overall**50%
*“they're dirt cheap”*
**Size-Overall**25%
*“just the wrong size from what I intended to ordee”*
### **Top return reasons **
**Size-Overall**74%
**Compatibility-Overall**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**3%
**Functionality-Overall**3%
**Thin**1%
**Value For Money**1%
**Durability**1%
## **Common questions**
- **Is 235/60/17 tires profitable to sell on Amazon United States?**
- The niche generates $210K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 235/60/17 tires niche?**
- 22 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in 235/60/17 tires?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for 235/60/17 tires peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 235/60/17 tires niche?**
- Listings span $70.55–$502.00; the average listing price is $153.86 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.
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