---
title: "235/45/18 Tires — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/235-45-18-tires"
last_updated: "2026-08-09T12:00:34.974Z"
locale: en
meta:
description: "Niche score 52/100 · $1.0M/yr market. Prices mostly outside the sweet spot ($67.05–$352.78) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.0M/yr market. Prices mostly outside the sweet spot ($67.05–$352.78) keeps it on the watch list. Data updated Jul 2026."
"og:title": "235/45/18 Tires — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **235/45/18 tires**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($67.05–$352.78) keeps it on the watch list.
Market size 78Growth 25Conversion 23Competition 60Returns 100Price range 12Avg price 51Brand share 64Review moat 69Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.0M**
$1.0M/yr · 330K searches
**Review moat**
**Good****724.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$170.96**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$67.05–$352.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 235/45/18 tires is a $1.0M/yr Amazon United States market (330K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **235/45/18 tires market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#750**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **72%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**29%**
- Fullway32% - Landspider12% - Continental9% - Ironman8% - Barkley5% - Pirelli4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.
7K5KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/automotive/235-45-18-tires/trend)
## **Top 235/45/18 tires search terms**
- **235/45r18**170K/yr-3.9%1.2% conv. - **235/45r18 tires set of 4**15K/yr-0.7%0.7% conv. - **235 45 18 tires**17K/yr+39.0%1.2% conv. - **235/45/18**17K/yr-13.1%1.2% conv. - **235 45 18**12K/yr+9.5%1.3% conv. - **235/45r18 tires**12K/yr+21.2%0.7% conv. - **tires 235/45r18**10K/yr+42.9%1.1% conv. - **235/45/18 tires**13K/yr-12.0%0.9% conv. - **235/45/18 tires set of 4**7K/yr+10.8%0.6% conv. - **llantas 235/45r18**7K/yr-6.8%1.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/235-45-18-tires/search-terms)
## **Top 235/45/18 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$41K8%$82K12%$123K16%$164K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fullway HP108 All-Season Passenger Car High Performance Radial Tire-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$82.69**4.5★13,514 rev](https://www.amazon.com/dp/B086R1FLQ7) [2**Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$333.34**4.8★26 rev](https://www.amazon.com/dp/B0CVVT465W) [3**Set of 4 (FOUR) Landspider Citytraxx H/P All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Landspider**$320.98**4.7★273 rev](https://www.amazon.com/dp/B0BS12QJ8R) [4**Continental ProContact TX All Season 235/45R18 94V Passenger Tire**Continental**$129.47**4.9★50 rev](https://www.amazon.com/dp/B00PUG2IZE) [5**Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$163.74**4.4★596 rev](https://www.amazon.com/dp/B086R314T4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 (FOUR) Armstrong Blu-Trac HP All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 340AA**Armstrong**$333.12**1 rev2mo ago](https://www.amazon.com/dp/B0GZL3JC97) [**Barkley Aphelios UHP 235/45R18 98Y XL All Season Tire 235/45ZR18 235/45/18 235/45-18**Barkley**$75.75**20 rev3mo ago](https://www.amazon.com/dp/B0GVGQBTC2) [**Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$317.66**3 rev7mo ago](https://www.amazon.com/dp/B0G3XJVPZG) [**Royal Black Racing Trac Racing 235/45ZR18 98W XL Passenger Tire**ROYALBLACK**$67.05**43 rev8mo ago](https://www.amazon.com/dp/B0FWCY3FHP) [**Ironman iMove PT Plus All Season 235/45R18 94V Passenger Tire**Ironman**$80.84**20 rev11mo ago](https://www.amazon.com/dp/B0FJ2CNTTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barkley Aphelios UHP 235/45R18 98Y XL All Season Tire 235/45ZR18 235/45/18 235/45-18**Barkley**$75.75**4.9★**▲ 283%**](https://www.amazon.com/dp/B0GVGQBTC2) [**Set of 4 (FOUR) Armstrong Blu-Trac HP All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 340AA**Armstrong**$333.12**5.0★**▲ 281%**](https://www.amazon.com/dp/B0GZL3JC97) [**Royal Black Racing Trac Racing 235/45ZR18 98W XL Passenger Tire**ROYALBLACK**$67.05**4.8★**▲ 213%**](https://www.amazon.com/dp/B0FWCY3FHP) [**Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$317.66**4.6★**▲ 165%**](https://www.amazon.com/dp/B0G3XJVPZG) [**Ironman iMove PT Plus All Season 235/45R18 94V Passenger Tire**Ironman**$80.84**4.9★**▲ 133%**](https://www.amazon.com/dp/B0FJ2CNTTB)
**~~View all trending →~~**
## **What buyers say about 235/45/18 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality tires”*
**Value For Money**29%
*“Great Value”*
**Wheel Quality**24%
*“Nice tires the ride is smooth and quiet”*
**Size-Overall**5%
*“Fit perfectly”*
**Advertised Vs Actual Product**4%
*“Exactly what i expected”*
**Friction**2%
*“Fift will work well everything's good”*
**Grip**2%
*“Grip the road well”*
**Durability**2%
*“The style and durability”*
**Product Condition**1%
*“Brand new”*
**Assembly/Installation**1%
*“Just had them installed so too early to tell”*
### **What buyers complain about **
**Quality-Overall**50%
*“Tires Ain't Pretty”*
**Advertised Vs Actual Product**25%
*“False advertising”*
**Product Condition**13%
*“Got sold tires that were 2 years old”*
**Maintenance And Repair**6%
*“need replaced 6 months after installations”*
**Durability**6%
*“Did not last”*
### **Top return reasons **
**Size-Overall**66%
**Compatibility-Overall**8%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Quality-Overall**4%
**Product Condition**2%
**Maintenance And Repair**1%
**Durability**1%
**Strength**1%
## **Common questions**
- **Is 235/45/18 tires profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 36 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 235/45/18 tires niche?**
- 23 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in 235/45/18 tires?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Product Condition. The return rate is 0.1%.
- **When does demand for 235/45/18 tires peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 235/45/18 tires niche?**
- Listings span $67.05–$352.78; the average listing price is $170.96 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.
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