---
title: "225/65r17 Tires — $451K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/225-65r17-tires"
last_updated: "2026-08-09T07:14:25.367Z"
locale: en
meta:
  description: "Niche score 51/100 · $451K/yr market. Prices mostly outside the sweet spot ($73.16–$461.04) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $451K/yr market. Prices mostly outside the sweet spot ($73.16–$461.04) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "225/65r17 Tires — $451K/yr Amazon US Niche (2026) - Flapen"
---

# **225/65r17 tires**

**Worth a look**

Shows low returns (0.4%), but prices mostly outside the sweet spot ($73.16–$461.04) keeps it on the watch list.

Market size 58Growth 30Conversion 9Competition 65Returns 98Price range 7Avg price 50Brand share 86Review moat 83Quality gap 21

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****338.45**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$451K**

$451K/yr · 367K searches

**Avg price**

**Good****$175.16**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+3.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$73.16–$461.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, 225/65r17 tires is a $451K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **225/65r17 tires market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**6K–8K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$1.1M–$1.4M**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.7%**</dd>

<dt>**Avg BSR**</dt><dd>**#626**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**69%**</dd>

<dt>**Sponsored**</dt><dd>**76%**</dd>

<dt>**Out of stock**</dt><dd>**6.2%**</dd>

<dt>**Avg brand age**</dt><dd>**62 months**</dd>

<dt>**Avg seller age**</dt><dd>**177 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**49%**

Top 20: 95%

**Top-5 click share**

**46%**

Top 20: 84%

**Open market**

**43%**

- SAILUN11% - Fullway11% - Goodyear10% - TRAVELSTAR9% - Forceum8% - Crossmax7%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

10K6KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

[**Open Trend **](https://flapen.com/research/us/automotive/225-65r17-tires/trend)

## **Top 225/65r17 tires search terms**

- **llantas 225/65r17**111K/yr-3.4%0.3% conv. - **225/65r17**55K/yr+17.2%1.2% conv. - **225/65r17 tires set of 4**37K/yr-3.1%0.8% conv. - **tires 225/65r17**15K/yr+89.3%1.2% conv. - **225/65/17**23K/yr+29.3%1.3% conv. - **225 65 17**14K/yr+0.8%1.6% conv. - **225/65r17 tires all terrain**15K/yr-12.4%0.3% conv. - **tire 225/65r17**13K/yr-1.2%1.0% conv. - **michelin tires 225/65r17**15K/yr-29.0%0.3% conv. - **car tires 225/65r17**9K/yr+29.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/automotive/225-65r17-tires/search-terms)

## **Top 225/65r17 tires products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$14K6%$27K9%$41K12%$54K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sailun Atrezzo SH408 All Season 225/65R17 102H Passenger Tire](https://m.media-amazon.com/images/I/51sDaclp-EL.jpg)**Sailun Atrezzo SH408 All Season 225/65R17 102H Passenger Tire**SAILUN**$82.85**4.6★244 rev](https://www.amazon.com/dp/B0CG23N5ST) [2![Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51CFosdSCaL.jpg)**Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$344.60**4.5★225 rev](https://www.amazon.com/dp/B0C9MDYZ6K) [3![Set of 4 (Four) Travelstar UN99 All Season 225/65R17 102H All Season Radial Passenger Car Tire 225/65/17 - Includes Three-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/41Jofjzje0L.jpg)**Set of 4 (Four) Travelstar UN99 All Season 225/65R17 102H All Season Radial Passenger Car Tire 225/65/17 - Includes Three-Year Road Hazard Warranty (Tire Only)**TRAVELSTAR**$368.62**4.6★308 rev](https://www.amazon.com/dp/B0F5B3L868) [4![Set of 4 (FOUR) Forceum Penta All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51Ivisu8pFL.jpg)**Set of 4 (FOUR) Forceum Penta All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$332.21**4.4★191 rev](https://www.amazon.com/dp/B0CBKHR4N8) [5![Goodyear Assurance Finesse All-Season 225/65R17 SL 102 H Tire](https://m.media-amazon.com/images/I/41rZScCYbAL.jpg)**Goodyear Assurance Finesse All-Season 225/65R17 SL 102 H Tire**Goodyear**$105.04**4.5★433 rev](https://www.amazon.com/dp/B095P9QL9R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51KDaR+SqxL.jpg)**Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall**Armstrong**$410.87**1 rev2mo ago](https://www.amazon.com/dp/B0GZKXZ1F2) [![Barkley Everlast Plus 225/65R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41WnZtwwGwL.jpg)**Barkley Everlast Plus 225/65R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$83.39**29 rev4mo ago](https://www.amazon.com/dp/B0GQPLB1JY) [![Set of 2 (TWO) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51ZoxrqfrlL.jpg)**Set of 2 (TWO) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$175.99**3 rev5mo ago](https://www.amazon.com/dp/B0GKGLY23P) [![Set of 4 (FOUR) Landspider CityTraxx H/T All-Season Truck/SUV Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/51efOZntrlL.jpg)**Set of 4 (FOUR) Landspider CityTraxx H/T All-Season Truck/SUV Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Landspider**$344.90**11 rev6mo ago](https://www.amazon.com/dp/B0GCDRHBDS) [![Prinx HiCountry A/T2 All Terrain 225/65R17 106T XL Light Truck Tire](https://m.media-amazon.com/images/I/51OlWNhgGpL.jpg)**Prinx HiCountry A/T2 All Terrain 225/65R17 106T XL Light Truck Tire**Prinx**$104.73**7 rev7mo ago](https://www.amazon.com/dp/B0G4SD92WW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall](https://m.media-amazon.com/images/I/51KDaR+SqxL.jpg)**Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall**Armstrong**$410.87**5.0★**▲ 254%**](https://www.amazon.com/dp/B0GZKXZ1F2) [![Westlake Foray RP218 All Season 225/65R17 102H Passenger Tire](https://m.media-amazon.com/images/I/41qA-6lGYzL.jpg)**Westlake Foray RP218 All Season 225/65R17 102H Passenger Tire**WESTLAKE**$73.16**5.0★**▲ 229%**](https://www.amazon.com/dp/B0FJ29JY6N) [![Set of 2 (TWO) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51ZoxrqfrlL.jpg)**Set of 2 (TWO) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$175.99**5.0★**▲ 213%**](https://www.amazon.com/dp/B0GKGLY23P) [![Barkley Everlast Plus 225/65R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty](https://m.media-amazon.com/images/I/41WnZtwwGwL.jpg)**Barkley Everlast Plus 225/65R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$83.39**4.7★**▲ 206%**](https://www.amazon.com/dp/B0GQPLB1JY) [![Ironman iMove PT Plus All Season 225/65R17 102H Passenger Tire](https://m.media-amazon.com/images/I/5120oDe0V7L.jpg)**Ironman iMove PT Plus All Season 225/65R17 102H Passenger Tire**Ironman**$85.53**4.6★**▲ 151%**](https://www.amazon.com/dp/B0FJ2FRQXZ)

**~~View all trending →~~**

## **What buyers say about 225/65r17 tires**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**28%

*“They seem to be very well made”*

**Wheel Quality**26%

*“Great tires”*

**Value For Money**25%

*“Great deal”*

**Friction**4%

*“Traction is great grips well”*

**Assembly/Installation**3%

*“Easy install”*

**Size-Overall**3%

*“Correct fit”*

**Durability**3%

*“Strong and durable”*

**Comfort-Overall**2%

*“comfortable”*

**Tread Pattern Pitch**2%

*“Great tread”*

**Grip**1%

*“good grip”*

### **What buyers complain about **

**Quality-Overall**46%

*“Poor quality tires”*

**Durability**21%

*“Did not last as long as I hoped”*

**Size-Overall**17%

*“Height and size issue”*

**Value For Money**8%

*“Could have saved $$$$ I could have saved over $100+ by buying a cheaper set of tires”*

### **Top return reasons **

**Size-Overall**73%

**Compatibility-Overall**7%

**Value For Money**7%

**Advertised Vs Actual Product**4%

**Functionality-Overall**3%

**Product Condition**2%

**Quality-Overall**2%

**Assembly/Installation**1%

**Grip**1%

**Friction**0%

## **Common questions**

<dl>

<dt>**Is 225/65r17 tires profitable to sell on Amazon United States?**</dt><dd>The niche generates $451K/yr across 42 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (51/100).</dd>

<dt>**How competitive is the 225/65r17 tires niche?**</dt><dd>27 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 49% of demand.</dd>

<dt>**What do buyers complain about in 225/65r17 tires?**</dt><dd>Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.4%.</dd>

<dt>**When does demand for 225/65r17 tires peak?**</dt><dd>Demand peaks in Nov; the busiest month runs 2.0× the quietest.</dd>

<dt>**What does it cost to enter the 225/65r17 tires niche?**</dt><dd>Listings span $73.16–$461.04; the average listing price is $175.16 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.</dd>

</dl>

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