---
title: "225/60r18 — $258K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/225-60r18"
last_updated: "2026-08-09T07:48:23.265Z"
locale: en
meta:
  description: "Niche score 53/100 · $258K/yr market. Prices mostly outside the sweet spot ($79.53–$471.48) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $258K/yr market. Prices mostly outside the sweet spot ($79.53–$471.48) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "225/60r18 — $258K/yr Amazon US Niche (2026) - Flapen"
---

# **225/60r18**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($79.53–$471.48) keeps it on the watch list.

Market size 48Growth 44Conversion 14Competition 69Returns 99Price range 5Avg price 48Brand share 80Review moat 83Quality gap 27

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****336.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$258K**

$258K/yr · 119K searches

**Avg price**

**Okay****$191.11**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+15.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$79.53–$471.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, 225/60r18 is a $258K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **225/60r18 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–3K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$382K–$478K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#732**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**53%**</dd>

<dt>**Sponsored**</dt><dd>**69%**</dd>

<dt>**Out of stock**</dt><dd>**6.7%**</dd>

<dt>**Avg brand age**</dt><dd>**69 months**</dd>

<dt>**Avg seller age**</dt><dd>**164 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▲rising

**Sellers**

**32**

**Top-5 brand share**

**55%**

Top 20: 97%

**Top-5 click share**

**44%**

Top 20: 84%

**Open market**

**40%**

- Mastertrack17% - Fullway17% - Ironman9% - Arroyo6% - Landgolden5% - Atturo5%

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +15.2% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

[**Open Trend **](https://flapen.com/research/us/automotive/225-60r18/trend)

## **Top 225/60r18 search terms**

- **225/60r18**59K/yr+21.4%0.8% conv. - **225/60r18 tires**12K/yr+4.7%0.5% conv. - **225 60 18 tires**10K/yr-2.3%1.4% conv. - **225/60/18**9K/yr-2.7%1.3% conv. - **225/60r18 tires set of 4**7K/yr+4.6%0.8% conv. - **225 60 18**7K/yr+20.9%1.4% conv. - **225 60 r18**4K/yr+67.4%1.2% conv. - **tires 225/60r18**4K/yr+59.4%1.1% conv. - **225/65r18**3K/yr+28.6%0.1% conv. - **225/60r18 all terrain tires**4K/yr-16.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/225-60r18/search-terms)

## **Top 225/60r18 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$21K12%$31K16%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA](https://m.media-amazon.com/images/I/51CFosdSCaL.jpg)**Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$362.11**4.7★111 rev](https://www.amazon.com/dp/B0C9MDY7M1) [2![Set of 4 (FOUR) Mastertrack BADLANDS ATX 225/60R18 100H All-Season All-Terrain SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB](https://m.media-amazon.com/images/I/51SFztYXcLL.jpg)**Set of 4 (FOUR) Mastertrack BADLANDS ATX 225/60R18 100H All-Season All-Terrain SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB**Mastertrack**$471.48**4.7★136 rev](https://www.amazon.com/dp/B0F47ZWHRL) [3![Ironman iMove Gen 2 A/S UHP All Season 225/60R18 100V Passenger Tire](https://m.media-amazon.com/images/I/51ZH-VKw90L.jpg)**Ironman iMove Gen 2 A/S UHP All Season 225/60R18 100V Passenger Tire**Ironman**$84.16**4.9★19 rev](https://www.amazon.com/dp/B0F99X8WY4) [4![Set of 4 (FOUR) Mastertrack M-TRAC CUV 225/60R18 100V Crossover CUV/SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/511YFp8ADrL.jpg)**Set of 4 (FOUR) Mastertrack M-TRAC CUV 225/60R18 100V Crossover CUV/SUV Tires 225/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)**Mastertrack**$398.19**4.7★293 rev](https://www.amazon.com/dp/B0F4D1Y69D) [5![ARROYO ECO PRO A/S 225/60R18 104V BSW](https://m.media-amazon.com/images/I/41J72gN7atL.jpg)**ARROYO ECO PRO A/S 225/60R18 104V BSW**Arroyo**$82.51**4.5★194 rev](https://www.amazon.com/dp/B084G4NQDS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$315.16**2 rev5mo ago](https://www.amazon.com/dp/B0GKGB1VTT) [![Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/512LdT8GapL.jpg)**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$341.50**1 rev5mo ago](https://www.amazon.com/dp/B0GJSHNBWZ) [![Set of 4 (Four) Finalist UN109 All Season 225/60R18 100V SL Radial Passenger Car Tires 225/60/18 - Includes 3-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/411XvKAny4L.jpg)**Set of 4 (Four) Finalist UN109 All Season 225/60R18 100V SL Radial Passenger Car Tires 225/60/18 - Includes 3-Year Road Hazard Warranty (Tire Only)**Finalist**$387.58**71 rev5mo ago](https://www.amazon.com/dp/B0GGYF6QGN) [![Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51UM8By9R7L.jpg)**Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$337.17**5 rev7mo ago](https://www.amazon.com/dp/B0G3XM353F) [![Royal Black Milage SUV/CUV 225/60R18 100H Light Truck & SUV Tire](https://m.media-amazon.com/images/I/41+djdvt06L.jpg)**Royal Black Milage SUV/CUV 225/60R18 100H Light Truck & SUV Tire**ROYALBLACK**$79.53**9 rev8mo ago](https://www.amazon.com/dp/B0FY6FJFZY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Set of 4 (Four) Finalist UN109 All Season 225/60R18 100V SL Radial Passenger Car Tires 225/60/18 - Includes 3-Year Road Hazard Warranty (Tire Only)](https://m.media-amazon.com/images/I/411XvKAny4L.jpg)**Set of 4 (Four) Finalist UN109 All Season 225/60R18 100V SL Radial Passenger Car Tires 225/60/18 - Includes 3-Year Road Hazard Warranty (Tire Only)**Finalist**$387.58**4.6★**▲ 189%**](https://www.amazon.com/dp/B0GGYF6QGN) [![Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA](https://m.media-amazon.com/images/I/51g5PpcF0-L.jpg)**Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA**Aplus**$315.16**4.5★**▲ 166%**](https://www.amazon.com/dp/B0GKGB1VTT) [![Royal Black Milage SUV/CUV 225/60R18 100H Light Truck & SUV Tire](https://m.media-amazon.com/images/I/41+djdvt06L.jpg)**Royal Black Milage SUV/CUV 225/60R18 100H Light Truck & SUV Tire**ROYALBLACK**$79.53**4.6★**▲ 136%**](https://www.amazon.com/dp/B0FY6FJFZY) [![Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA](https://m.media-amazon.com/images/I/512LdT8GapL.jpg)**Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 100H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA**Evoluxx**$341.50**4.0★**▲ 128%**](https://www.amazon.com/dp/B0GJSHNBWZ) [![Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51UM8By9R7L.jpg)**Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV Performance Radial Tires-225/60R18 225/60/18 225/60-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$337.17**4.8★**▲ 67%**](https://www.amazon.com/dp/B0G3XM353F)

**~~View all trending →~~**

## **What buyers say about 225/60r18**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**27%

*“Great tire for the price”*

**Quality-Overall**27%

*“affordable thank you”*

**Wheel Quality**20%

*“Great tires”*

**Size-Overall**10%

*“Fit good”*

**Advertised Vs Actual Product**4%

*“Exactly as described”*

**Friction**3%

*“run with great grip”*

**Grip**3%

*“Good grip, always felt comfortable with these on my Explorer”*

**Tread Pattern Pitch**2%

*“till have great tread”*

**Safety Standards**1%

*“much safer”*

**Durability**1%

*“so far there holding up 👍 👌 great”*

### **What buyers complain about **

**Size-Overall**43%

*“ordered the wrong size”*

**Quality-Overall**43%

*“Cheap,”*

**Durability**7%

*“after about a year one of them is misshapen”*

**Friction**7%

*“Terrible traction”*

### **Top return reasons **

**Size-Overall**81%

**Advertised Vs Actual Product**5%

**Value For Money**5%

**Compatibility-Overall**3%

**Functionality-Overall**2%

**Tread Pattern Pitch**1%

**Quality-Overall**1%

**Maintenance And Repair**1%

**Ease Of Use**1%

## **Common questions**

<dl>

<dt>**Is 225/60r18 profitable to sell on Amazon United States?**</dt><dd>The niche generates $258K/yr across 36 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (53/100).</dd>

<dt>**How competitive is the 225/60r18 niche?**</dt><dd>24 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.</dd>

<dt>**What do buyers complain about in 225/60r18?**</dt><dd>Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.2%.</dd>

<dt>**When does demand for 225/60r18 peak?**</dt><dd>Demand peaks in Nov; the busiest month runs 1.7× the quietest.</dd>

<dt>**What does it cost to enter the 225/60r18 niche?**</dt><dd>Listings span $79.53–$471.48; the average listing price is $191.11 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.</dd>

</dl>

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