---
title: "215/65r16 Tires — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/215-65r16-tires"
last_updated: "2026-08-09T14:13:06.750Z"
locale: en
meta:
description: "Niche score 55/100 · $222K/yr market · 85K searches/yr. Prices mostly outside the sweet spot ($59.57–$347.10) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $222K/yr market · 85K searches/yr. Prices mostly outside the sweet spot ($59.57–$347.10) keeps it on the watch list. Data updated Jul 2026."
"og:title": "215/65r16 Tires — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **215/65r16 tires**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($59.57–$347.10) keeps it on the watch list.
Market size 42Growth 29Conversion 22Competition 83Returns 99Price range 14Avg price 59Brand share 94Review moat 85Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****305.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Good****$148.50**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$222K**
$222K/yr · 85K searches
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$59.57–$347.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 215/65r16 tires is a $222K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **215/65r16 tires market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$371K–$446K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,064**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **49%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**41%**
Top 20: 93%
**Top-5 click share**
**32%**
Top 20: 80%
**Open market**
**54%**
- Forceum12% - SAILUN8% - TRAVELSTAR7% - Evoluxx7% - STARFIRE6% - Fullway6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/automotive/215-65r16-tires/trend)
## **Top 215/65r16 tires search terms**
- **215/65r16 tires**46K/yr-9.9%1.3% conv. - **215/65r16**16K/yr+49.1%1.3% conv. - **215 65 16 tires**11K/yr+1.7%1.8% conv. - **215/65/16**8K/yr+8.4%1.2% conv. - **215 65 16**4K/yr-4.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/215-65r16-tires/search-terms)
## **Top 215/65r16 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$13K9%$20K12%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sailun Atrezzo SH408 All Season 215/65R16 98T Passenger Tire**SAILUN**$73.72**4.8★29 rev](https://www.amazon.com/dp/B0CG242T32) [2**Forceum Hena 215/65R16XL 102V Tire**Forceum**$67.44**4.6★939 rev](https://www.amazon.com/dp/B08SQTQQSD) [3**Starfire Solarus AS All-Season 215/65R16 98H Tire**STARFIRE**$73.26**4.6★2,591 rev](https://www.amazon.com/dp/B07NJ1DMVF) [4**Set of 4 (Four) Travelstar UN99 All Season 215/65R16 98H All Season Radial Passenger Car Tire 215/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)**TRAVELSTAR**$317.06**4.6★308 rev](https://www.amazon.com/dp/B0F5B65XVL) [5**Barkley Everlast Plus 215/65R16 98T All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$66.97**4.7★29 rev](https://www.amazon.com/dp/B0GQPMYMJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 (FOUR) Forceum Hena All-Season Truck/SUV Performance Radial Tires-215/65R16 215/65/16 215/65-16 102V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$300.45**1 rev2mo ago](https://www.amazon.com/dp/B0GZW7NV2M) [**Barkley Everlast Plus 215/65R16 98T All Season Tire UTQG 560AA / 50K Miles Warranty**Barkley**$66.97**29 rev4mo ago](https://www.amazon.com/dp/B0GQPMYMJZ) [**Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Aplus**$275.68**1 rev5mo ago](https://www.amazon.com/dp/B0GKG17PX8) [**Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Evoluxx**$280.62**1 rev5mo ago](https://www.amazon.com/dp/B0GJSY3VQF) [**Set of 4 (FOUR) Landgolden LG17 All-Season Passenger Car Performance Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$270.75**0 rev7mo ago](https://www.amazon.com/dp/B0G3XLNKPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 (FOUR) Forceum Hena All-Season Truck/SUV Performance Radial Tires-215/65R16 215/65/16 215/65-16 102V Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$300.45**5.0★**▲ 274%**](https://www.amazon.com/dp/B0GZW7NV2M) [**Set of 4 (FOUR) Landgolden LG17 All-Season Passenger Car Performance Radial Tires-215/65R16 215/65/16 215/65-16 98H Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$270.75**0.0★**▲ 248%**](https://www.amazon.com/dp/B0G3XLNKPW) [**Nexen CP672 All-Season Radial Tire - 215/65R16 98H**NEXEN**$70.70**0.0★**▲ 236%**](https://www.amazon.com/dp/B007QZ5W0K) [**Zenna Sport Line All-Season Tire - 215/65R16 98H**zenna**$63.01**5.0★**▲ 216%**](https://www.amazon.com/dp/B0C8V7SQ3J) [**Set of 4 (Four) Finalist UN109 All Season 215/65R16 98H SL Passenger Tires 215/65R16 (Tire Only)- Includes 3-Year Road Hazard Warranty (Tire Only)**Finalist**$320.71**4.6★**▲ 183%**](https://www.amazon.com/dp/B0FPFV5XVZ)
**~~View all trending →~~**
## **What buyers say about 215/65r16 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**37%
*“Great tires for the price”*
**Wheel Quality**26%
*“Great tires”*
**Quality-Overall**18%
*“quality was as good as the name brand tires”*
**Size-Overall**10%
*“Fits perfectly”*
**Durability**3%
*“Durable”*
**Friction**2%
*“Tires, which have good traction, and also quiet”*
**Grip**1%
*“they handle absolutely great”*
**Tread Pattern Pitch**1%
*“tread still looking good”*
### **What buyers complain about **
**Quality-Overall**39%
*“Cheap”*
**Durability**25%
*“only will last 20,000 miles a year”*
**Size-Overall**8%
*“just the wrong size from what I intended to ordee”*
**Grip**6%
*“The tires become very slippery during rainy weather”*
**Value For Money**6%
*“they are not worth the money”*
### **Top return reasons **
**Size-Overall**83%
**Compatibility-Overall**6%
**Value For Money**4%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Maintenance And Repair**1%
**Thin**1%
## **Common questions**
- **Is 215/65r16 tires profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 47 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 215/65r16 tires niche?**
- 31 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in 215/65r16 tires?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.2%.
- **When does demand for 215/65r16 tires peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 215/65r16 tires niche?**
- Listings span $59.57–$347.10; the average listing price is $148.50 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.
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