--- title: "215/40/18 — $50K/yr Amazon US Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/us/automotive/215-40-18" last_updated: "2026-08-09T08:34:46.408Z" locale: en meta: description: "Niche score 41/100 · $50K/yr market · 36K searches/yr · $150.75 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 41/100 · $50K/yr market · 36K searches/yr · $150.75 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "215/40/18 — $50K/yr Amazon US Niche (2026) - Flapen" --- # **215/40/18** **Skip it** A small market ($50K/yr) — this niche doesn't clear our bar today. Market size 12Growth 52Conversion 12Competition 17Returns 100Price range 14Avg price 58Brand share 36Review moat 91Quality gap 60 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Great****181.18** avg incumbent reviews — the moat a new listing must climb **Quality gap** **Good****4.4★** avg incumbent rating — lower means beatable quality **Avg price** **Good****$150.75** avg listing price — sweet spot $15–$100 **Growth** **Good****+23.9%** 90-day search growth — must beat 0% to launch **Brand share** **Okay****84%** top-5 brand share — brands hold most of the demand **Competition** **Bad****79%** top-5 click share — a locked-up shelf **Price range** **Bad****$64.67–$322.67** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Market size** **Bad****$50K** $50K/yr · 36K searches **Conversion** **Bad****0.9%** search→purchase rate — share of searches ending in a sale **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") According to Flapen's Amazon United States niche tracking, 215/40/18 is a $50K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100. Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **215/40/18 market data**
**Units sold / yr**
**1K–2K**
avg 0–100/product
**Revenue / yr**
**$188K–$226K**
units × avg price
**Conversion rate**
**0.9%**
**Avg BSR**
**#1,838**
**Page quality**
**0%**
**Prime**
**64%**
**Sponsored**
**64%**
**Out of stock**
**1.9%**
**Avg brand age**
**58 months**
**Avg seller age**
**185 days**
## **Competition & brand share** The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **9 **▼falling **Sellers** **22** **Top-5 brand share** **84%** Top 20: 100% **Top-5 click share** **79%** Top 20: 100% **Open market** **10%** - Nokian Tyres42% - Arroyo19% - Forceum10% - VERCELLI6% - Aplus6% - Landgolden6% - Open — no brand owns it (3 brands, 10%) ## **Demand & seasonality** Weekly Amazon search volume, last 102 weeks — +23.9% search growth over the last 90 days. 1K600Spike '25 seasonDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.5× [**Open Trend **](https://flapen.com/research/us/automotive/215-40-18/trend) ## **Top 215/40/18 search terms** - **215/40/18**16K/yr+17.5%2.1% conv. - **215/40r18**10K/yr+43.2%0.9% conv. - **215/40r18 tires**5K/yr+43.3%0.5% conv. - **215 40 18**5K/yr-6.3%1.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/215-40-18/search-terms) ## **Top 215/40/18 products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%15%$7K30%$15K45%$22K60%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted All 11 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Lexani LXUHP-207 215/40ZR18 89W XL](https://m.media-amazon.com/images/I/4182J6qTrJL.jpg)**Lexani LXUHP-207 215/40ZR18 89W XL**Nokian Tyres**$69.07**4.1★51 rev](https://www.amazon.com/dp/B07FYPN3VB) [2![Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire](https://m.media-amazon.com/images/I/41CaimBr9yL.jpg)**Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire**Arroyo**$65.12**4.5★835 rev](https://www.amazon.com/dp/B07MTFKH98) [3![Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities](https://m.media-amazon.com/images/I/412SRyaFFrL.jpg)**Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities**VERCELLI**$65.89**4.1★7 rev](https://www.amazon.com/dp/B0G66ZPG6B) [4![Forceum Hexa-R 215/40R18XL 89Y Tire](https://m.media-amazon.com/images/I/41ZyRxidZYL.jpg)**Forceum Hexa-R 215/40R18XL 89Y Tire**Forceum**$72.89**4.6★644 rev](https://www.amazon.com/dp/B09DXV9LYD) [5![Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA](https://m.media-amazon.com/images/I/51UM8By9R7L.jpg)**Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA**Landgolden**$282.28**5.0★4 rev](https://www.amazon.com/dp/B0G3X8PB5M) **~~View all top sellers →~~** ### **Newest** by launch date [![Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51ANdypwr9L.jpg)**Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$322.67**1 rev2mo ago](https://www.amazon.com/dp/B0GZW44HZD) [![Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51Mp9AVhF+L.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$271.30**0 rev5mo ago](https://www.amazon.com/dp/B0GKG9Z9TH) [![Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities](https://m.media-amazon.com/images/I/412SRyaFFrL.jpg)**Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities**VERCELLI**$65.89**7 rev7mo ago](https://www.amazon.com/dp/B0G66ZPG6B) [![Aplus Pro Racing 215/40ZR18 89W XL Racing Tire](https://m.media-amazon.com/images/I/412jqTqPGjL.jpg)**Aplus Pro Racing 215/40ZR18 89W XL Racing Tire**Aplus**$64.67**269 rev11mo ago](https://www.amazon.com/dp/B0FKBNM27K) [![Lionhart Ramani A/S All Season 215/40ZR18 89W XL Passenger Tire](https://m.media-amazon.com/images/I/41ulVf4i0rL.jpg)**Lionhart Ramani A/S All Season 215/40ZR18 89W XL Passenger Tire**Lionhart**$72.47**0 rev11mo ago](https://www.amazon.com/dp/B0FJ2DPGDD) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA](https://m.media-amazon.com/images/I/51ANdypwr9L.jpg)**Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-215/40R18 215/40/18 215/40-18 89Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$322.67**5.0★**▲ 190%**](https://www.amazon.com/dp/B0GZW44HZD) [![Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities](https://m.media-amazon.com/images/I/412SRyaFFrL.jpg)**Vercelli II 215/40R18 Tire 89W XL 215/40/18 215 40 18 BSW Black Side Wall All-Season Capabilities**VERCELLI**$65.89**4.1★**▲ 117%**](https://www.amazon.com/dp/B0G66ZPG6B) [![Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA](https://m.media-amazon.com/images/I/51Mp9AVhF+L.jpg)**Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-215/40R18 215/40ZR18 215/40/18 215/40-18 89W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA**Aplus**$271.30**0.0★**▲ 98%**](https://www.amazon.com/dp/B0GKG9Z9TH) [![Aplus Pro Racing 215/40ZR18 89W XL Racing Tire](https://m.media-amazon.com/images/I/412jqTqPGjL.jpg)**Aplus Pro Racing 215/40ZR18 89W XL Racing Tire**Aplus**$64.67**4.6★**▲ 53%**](https://www.amazon.com/dp/B0FKBNM27K) [![Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire](https://m.media-amazon.com/images/I/41CaimBr9yL.jpg)**Arroyo Grand Sport A/S 215/40ZR18 89W BSW Tire**Arroyo**$65.12**4.5★**▲ 39%**](https://www.amazon.com/dp/B07MTFKH98) **~~View all trending →~~** ## **What buyers say about 215/40/18** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**38% *“Great tire”* **Size-Overall**25% *“Fits perfectly”* **Advertised Vs Actual Product**25% *“Meet my expectations”* **Grip**13% *“Great grip”* ### **Top return reasons ** **Size-Overall**50% **Functionality-Overall**25% **Compatibility-Overall**8% **Heating**8% **Value For Money**8% ## **Common questions**
**Is 215/40/18 profitable to sell on Amazon United States?**
The niche generates $50K/yr across 11 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (41/100).
**How competitive is the 215/40/18 niche?**
9 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
**When does demand for 215/40/18 peak?**
Demand is steady year-round — the busiest month runs 1.5× the quietest.
**What does it cost to enter the 215/40/18 niche?**
Listings span $64.67–$322.67; the average listing price is $150.75 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.
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