---
title: "2025 Chevy Equinox Floor Mats — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/2025-chevy-equinox-floor-mats"
last_updated: "2026-08-09T08:11:31.645Z"
locale: en
meta:
description: "Niche score 46/100 · $137K/yr market · 44K searches/yr · $92.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $137K/yr market · 44K searches/yr · $92.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2025 Chevy Equinox Floor Mats — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **2025 chevy equinox floor mats**
**Skip it**
Soft demand (-2.2% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 42Competition 48Returns 66Price range 41Avg price 78Brand share 72Review moat 73Quality gap 28
**Avg price**
**Great****$92.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****593.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$48.98–$173.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$137K**
$137K/yr · 44K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 2025 chevy equinox floor mats is a $137K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2025 chevy equinox floor mats market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$138K–$184K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#632**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**32%**
- LUMWAY27% - KARPAL11% - LASFIT9% - KUST8% - JOULARISE6% - HAFIDI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -2.2% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/automotive/2025-chevy-equinox-floor-mats/trend)
## **Top 2025 chevy equinox floor mats search terms**
- **2026 chevy equinox floor mats**15K/yr+2.7%3.4% conv. - **2026 gmc terrain floor mats**8K/yr+22.5%2.8% conv. - **2025 chevy equinox floor mats**7K/yr+4.2%1.6% conv. - **2026 equinox floor mats**10K/yr-18.7%3.4% conv. - **2025 equinox floor mats**4K/yr-33.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/automotive/2025-chevy-equinox-floor-mats/search-terms)
## **Top 2025 chevy equinox floor mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$55K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Floor Mats & Cargo Liners & Backrest Mat for 2025 2026 Chevy Equinox (Only Gas) & GMC Terrain 2025 2026 Door Sill Guards All Weather TPE Car Floor Mats Trunk Liner for Chevrolet Equinox Accessories**LUMWAY**$125.39**4.8★290 rev](https://www.amazon.com/dp/B0DP569XD5) [2**KARPAL Floor Mats for 2025 2026 Chevy Equinox (Only Gas) & GMC Terrain All-Weather TPE Custom Fit Floor Liners Chevrolet Car Accessories**KARPAL**$88.67**4.6★1,269 rev](https://www.amazon.com/dp/B0F7XGTG4Y) [3**LASFIT Floor Mats & Cargo Liner with Backrest Mat 2025 2026 2027 for Chevy Equinox/GMC Terrain (Not for Equinox EV) All Weather TPE Custom Fit Floor Mats Car Mats Full Set for Equinox/Terrain**LASFIT**$173.58**4.7★2,994 rev](https://www.amazon.com/dp/B0DYMN9858) [4**KUST Floor Mats Cargo Mat for Chevy Equinox/GMC Terrain 2025-2026 (5-Seats Gasoline) All Weather Floor Liners Trunk Mat for Equinox Accessories Rear Cover TPE Rubber Raised Edge**KUST**$88.84**4.6★1,011 rev](https://www.amazon.com/dp/B0FB97WCXN) [5**JOULARISE Floor Mats & Cargo Mat with Backrest Mat for 2025-2026 Chevy Equinox(Only Gas)/GMC Terrain Door Sill Guards All Weather TPE Car Floor Liners Trunk Mat Accessories for Chevrolet Equinox**JOULARISE**$119.01**4.6★796 rev](https://www.amazon.com/dp/B0DP4BMLG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mixsuper Floor mat for Chevrolet/Chevy Equinox (Not for EV) 2025 2026/GMC Terrain 2025 2026 All Weather TPE Floor Liners Protection for Terrain/Equinox Accessories 2 Row Anti-Slip Car Mats Black**Mixsuper**$61.77**980 rev4mo ago](https://www.amazon.com/dp/B0GQT6FQ5W) [**CROVECO Floor Mats & Cargo Liner Compatible with 2025-2026 Chevrolet Equinox (Not for EV) / GMC Terrain TPE All Weather Floor Liners & Cargo Mat 4pcs Full Set Chevy Equinox Accessories Black**CROVECO**$108.64**14 rev5mo ago](https://www.amazon.com/dp/B0GGH2K2VH) [**Floor Mats & Cargo Mat with Backrest Mat Custom for Chevy Equinox 2025 2026 (Only Gas) /GMC Terrain Door Sill Guards All Weather TPE Full Set Floor Liners Trunk Mat for Chevrolet Equinox Accessories**YonMeoo**$102.42**477 rev7mo ago](https://www.amazon.com/dp/B0G66WTT6Q) [**for Chevy Equinox/GMC Terrain Floor Mats 2025 2026 Car Mats for Chevy Equinox All Weather Floor Mats Cargo Floor Liner Accessories 2025**Norand**$106.55**493 rev7mo ago](https://www.amazon.com/dp/B0DPJT7BHK) [**Runine Floor Mats for Chevy Equinox 2025-2026/GMC Terrain (Not for EV) All Weather Protection Custom Floor Mats Trunk Cargo and Car Windshield Cover Set for Chevy Equinox Accessories**Runine**$107.86**151 rev10mo ago](https://www.amazon.com/dp/B0FPWZ6RBS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mixsuper Floor mat for Chevrolet/Chevy Equinox (Not for EV) 2025 2026/GMC Terrain 2025 2026 All Weather TPE Floor Liners Protection for Terrain/Equinox Accessories 2 Row Anti-Slip Car Mats Black**Mixsuper**$61.77**4.7★**▲ 241%**](https://www.amazon.com/dp/B0GQT6FQ5W) [**CROVECO Floor Mats & Cargo Liner Compatible with 2025-2026 Chevrolet Equinox (Not for EV) / GMC Terrain TPE All Weather Floor Liners & Cargo Mat 4pcs Full Set Chevy Equinox Accessories Black**CROVECO**$108.64**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GGH2K2VH) [**KUST Floor Mats Cargo Mat for Chevy Equinox/GMC Terrain 2025-2026 (5-Seats Gasoline) All Weather Floor Liners Trunk Mat for Equinox Accessories Rear Cover TPE Rubber Raised Edge**KUST**$88.84**4.6★**▲ 174%**](https://www.amazon.com/dp/B0FB97WCXN) [**Runine Floor Mats for Chevy Equinox 2025-2026/GMC Terrain (Not for EV) All Weather Protection Custom Floor Mats Trunk Cargo and Car Windshield Cover Set for Chevy Equinox Accessories**Runine**$107.86**4.6★**▲ 167%**](https://www.amazon.com/dp/B0FPWZ6RBS) [**Floor Mats & Cargo Mat with Backrest Mat Custom for Chevy Equinox 2025 2026 (Only Gas) /GMC Terrain Door Sill Guards All Weather TPE Full Set Floor Liners Trunk Mat for Chevrolet Equinox Accessories**YonMeoo**$102.42**4.6★**▲ 131%**](https://www.amazon.com/dp/B0G66WTT6Q)
**~~View all trending →~~**
## **What buyers say about 2025 chevy equinox floor mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**54%
*“Awesome Fit”*
**Quality-Overall**17%
*“are well made”*
**Value For Money**7%
*“Great value”*
**Assembly/Installation**6%
*“Easy to install”*
**Durability**2%
*“Very durable”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Cleaning**2%
*“keep the car clean”*
**Strength**1%
*“Nice and sturdy”*
**Comfort-Overall**1%
*“Confortable y duradero”*
**Ease Of Use**1%
*“Everything went in easy”*
### **What buyers complain about **
**Size-Overall**42%
*“the back seat mats don't fit quite right”*
**Compatibility-Overall**6%
*“Cargo mats didnt fit 226 chevy equinox”*
**Flatness**6%
*“However, the back trunk mat is a little large and does not lay flat”*
**Product Condition**4%
*“When I received my package you could tell it was a return”*
**Strength**4%
*“The Cargo mat is flimsy”*
**Quality-Overall**4%
*“Were not good quality”*
**Thickness**2%
*“They are made a little thin”*
**Design-Overall**2%
*“Poorly made”*
**Value For Money**2%
*“Not worth the money”*
**Unsustainable Design**2%
*“Poorly made”*
### **Top return reasons **
**Size-Overall**44%
**Compatibility-Overall**12%
**Quality-Overall**9%
**Material Quality**8%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**3%
**Flatness**3%
**Value For Money**2%
**Thin**2%
**Assembly/Installation**1%
## **Common questions**
- **Is 2025 chevy equinox floor mats profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 2025 chevy equinox floor mats niche?**
- 19 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in 2025 chevy equinox floor mats?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Flatness. The return rate is 2.4%.
- **When does demand for 2025 chevy equinox floor mats peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the 2025 chevy equinox floor mats niche?**
- Listings span $48.98–$173.58; the average listing price is $92.03 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.
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