---
title: "2017 Subaru Outback Wiper Blades — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/2017-subaru-outback-wiper-blades"
last_updated: "2026-08-09T05:27:37.376Z"
locale: en
meta:
description: "Niche score 39/100 · $80K/yr market · 37K searches/yr · $31.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $80K/yr market · 37K searches/yr · $31.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2017 Subaru Outback Wiper Blades — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **2017 subaru outback wiper blades**
**Skip it**
Soft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 11Conversion 74Competition 17Returns 64Price range 95Avg price 95Brand share 31Review moat 22Quality gap 48
**Avg price**
**Incredible****$31.91**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.09–$74.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,735.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$80K**
$80K/yr · 37K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2017 subaru outback wiper blades is a $80K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2017 subaru outback wiper blades market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$128K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**15**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**10%**
- ZIXMMO27% - 5 PLUS22% - AUTOBOO21% - Rooppa10% - Subaru7% - Bosch3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -29.0% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/automotive/2017-subaru-outback-wiper-blades/trend)
## **Top 2017 subaru outback wiper blades search terms**
- **subaru outback windshield wipers**16K/yr-31.0%7.3% conv. - **2017 subaru outback wiper blades**4K/yr+2.8%5.2% conv. - **2022 subaru outback wiper blades**4K/yr-1.4%9.8% conv. - **subaru outback wiper blades**4K/yr-25.1%8.5% conv. - **2020 subaru outback wiper blades**4K/yr-47.7%9.7% conv. - **2021 subaru outback wiper blades**3K/yr-55.5%13.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/2017-subaru-outback-wiper-blades/search-terms)
## **Top 2017 subaru outback wiper blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock**ZIXMMO**$20.24**4.4★11,669 rev](https://www.amazon.com/dp/B09SCZGJPH) [2**AUTOBOO 3-Pack Windshield Wiper Blades for Subaru Outback 2020-2025 Original Equipment Replacement 26+18 Front and 16 Rear All-Weather Performance Easy One-Click Install**AUTOBOO**$21.89**4.4★5,969 rev](https://www.amazon.com/dp/B0B85XL2LF) [3**5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16**5 PLUS**$22.70**4.4★3,643 rev](https://www.amazon.com/dp/B0CLTMYJ7H) [4**3 wipers Replacement for 2012-2018 Subaru Forester/2015-2019 Subaru Outback Windshield Wiper Blades Original Equipment Replacement - 26/17/14 (Set of 3) U/J HOOK**Rooppa**$20.98**4.5★10,640 rev](https://www.amazon.com/dp/B0B67KYZ82) [5**Subaru 2020-2025 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591B726 SOA591B718 SOA591R616 - Genuine OEM**Subaru**$74.98**4.6★107 rev](https://www.amazon.com/dp/B0979JQJ9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)**A-Premium**$32.31**19 rev9mo ago](https://www.amazon.com/dp/B0FVFPWMLS) [**Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards**Rain-X**$28.23**66,706 rev1y ago](https://www.amazon.com/dp/B0D689WTZZ) [**5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14**5 PLUS**$22.17**3,643 rev2y ago](https://www.amazon.com/dp/B0D8Q6PJDJ) [**5 PLUS Silicone Windshield Wiper Blades Replacement for 2024 2023 2022 2021 2020 SUBARU Outback Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades-26/18/16**5 PLUS**$22.70**3,643 rev2y ago](https://www.amazon.com/dp/B0CLTMYJ7H) [**26 18 16 Windshield Wiper Blades Replacement for Subaru Outback 2020 2021 2022 2023 2024 2025 Premium All Weather Front Rear Wipers Set - OEM Quality (Pack of 3)**WINDSMILE**$20.43**7,916 rev3y ago](https://www.amazon.com/dp/B0C3LPKJ77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A-Premium 26+18+16 Windshield Wiper Blades Compatible with Subaru Outback 2020 2021 2022 2023 2024 - Front Rear Wipers Blade Set Gen2V5/RL3 Arm with Wear Indicator & Towel (Pack of 3)**A-Premium**$32.31**4.3★**▲ 198%**](https://www.amazon.com/dp/B0FVFPWMLS) [**Rain-X 820248 WeatherBeater Wiper Blades 26 and 17 Windshield Wipers (Pack of 2) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards**Rain-X**$28.23**4.5★**▲ 136%**](https://www.amazon.com/dp/B0D689WTZZ) [**5 PLUS Silicone Windshield Wipers Replacement for 2015-2019 SUBARU Outback 2014-2018 SUBARU Forester Wiper Blades(Set of 3) Automotive Replacement Windshield Wiper Blades For My Car-26/17/14**5 PLUS**$22.17**4.4★**▲ 28%**](https://www.amazon.com/dp/B0D8Q6PJDJ) [**Subaru 2015-2019 Outback Front & Rear Windshield Wiper Full Blade Set - SOA591U526 SOA591U517 SOA591R614 - Genuine OEM**GENUINE SUBARU**$60.59**4.4★**▲ 20%**](https://www.amazon.com/dp/B07527Z1J5) [**3 Factory Wiper Blade Replacement for 2025 2024 2023 2022 2021 2020 Subaru Outback Original Equipment Windshield Window Wiper Blades Set - 26/18/16(Set of 3) Top Lock**ZIXMMO**$20.24**4.4★**▲ 18%**](https://www.amazon.com/dp/B09SCZGJPH)
**~~View all trending →~~**
## **What buyers say about 2017 subaru outback wiper blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Product fits perfect as described”*
**Assembly/Installation**22%
*“fit and install perfectly with no issues”*
**Quality-Overall**15%
*“Excellent Product”*
**Value For Money**11%
*“Fantastic value”*
**Ease Of Cleaning**4%
*“They clean perfectly”*
**Advertised Vs Actual Product**3%
*“Product fits perfect as described”*
**Noise Level**3%
*“No noise and perfect fit”*
**Ease Of Use**3%
*“It was super easy”*
**Efficiency**2%
*“The wiper blades work as expected”*
**Durability**1%
*“Durable”*
### **What buyers complain about **
**Quality-Overall**13%
*“poor quality control”*
**Durability**12%
*“Fell apart”*
**Windshield Issues**11%
*“doesnt reach across windshield”*
**Size-Overall**8%
*“The front blade is too short”*
**Compatibility-Overall**7%
*“the wipers are not compatable”*
**Assembly/Installation**5%
*“Installation nightmare”*
**Value For Money**4%
*“Pricey”*
**Noise Level**4%
*“They squeak a little bit”*
**Functionality-Overall**3%
*“they skip like a broken record”*
**Advertised Vs Actual Product**3%
*“In the description it said it would fit”*
### **Top return reasons **
**Size-Overall**40%
**Compatibility-Overall**20%
**Windshield Issues**12%
**Defective Material/Parts**4%
**Add-Ons/Attachments**3%
**Assembly/Installation**3%
**Advertised Vs Actual Product**3%
**Connectivity-Overall**2%
**Value For Money**2%
**Product Condition**2%
## **Common questions**
- **Is 2017 subaru outback wiper blades profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the 2017 subaru outback wiper blades niche?**
- 10 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in 2017 subaru outback wiper blades?**
- Top complaints mined from reviews: Quality-Overall, Durability, Windshield Issues. The return rate is 2.5%.
- **When does demand for 2017 subaru outback wiper blades peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the 2017 subaru outback wiper blades niche?**
- Listings span $20.09–$74.98; the average listing price is $31.91 (sweet spot $15–$100). The average incumbent carries 9,735 reviews — the moat a new listing must climb.
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