---
title: "2013 Ford Explorer Key Fob — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/2013-ford-explorer-key-fob"
last_updated: "2026-08-09T07:06:32.680Z"
locale: en
meta:
description: "Niche score 39/100 · $68K/yr market · 60K searches/yr · $22.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $68K/yr market · 60K searches/yr · $22.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2013 Ford Explorer Key Fob — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **2013 ford explorer key fob**
**Skip it**
A small market ($68K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 18Conversion 59Competition 22Returns 42Price range 87Avg price 94Brand share 27Review moat 70Quality gap 52
**Avg price**
**Great****$22.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.22–$99.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****680.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$68K**
$68K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, 2013 ford explorer key fob is a $68K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2013 ford explorer key fob market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$68K–$90K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#1,238**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**8%**
- MechanMagic43% - SUPALAND24% - OFF WE GO12% - HelloAuto6% - USARemote4% - XMZAIMY3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/2013-ford-explorer-key-fob/trend)
## **Top 2013 ford explorer key fob search terms**
- **2013 ford edge key fob**8K/yr+6.0%2.8% conv. - **2015 ford explorer key fob**9K/yr-18.8%3.0% conv. - **2013 ford explorer key fob**8K/yr-7.0%3.6% conv. - **ford taurus key fob**5K/yr-17.0%1.5% conv. - **2014 ford explorer key fob**6K/yr-33.1%2.7% conv. - **2014 ford edge key fob**4K/yr-5.4%2.2% conv. - **2011 ford edge key fob**4K/yr-20.9%2.9% conv. - **2012 ford edge key fob**3K/yr-4.1%3.1% conv. - **2012 ford explorer key fob**3K/yr-6.6%2.8% conv. - **2013 ford taurus key fob**3K/yr-20.0%2.4% conv. [**All search terms **](https://flapen.com/research/us/automotive/2013-ford-explorer-key-fob/search-terms)
## **Top 2013 ford explorer key fob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MechanMagic Key Fob Replacement Fits for CWTWB1U793 Ford Explorer 2001-2015 Mustang 2005-2014 Expedition 2003-2017 Edge Focus Lincoln Mercury Sable 2000-2009 Mazda Keyless Entry Remote 2 Sets**MechanMagic**$22.36**4.3★1,223 rev](https://www.amazon.com/dp/B09GFWNRGP) [2**MechanMagic Replacement Car Key Fob Smart Keyless Entry Remote Start Control fits for Ford Explorer Edge 2011-2015 Flex Taurus 2013-2019 Expedition Focus Lincoln MKS MKT MKX Navigator M3N5WY8609**MechanMagic**$25.58**4.2★813 rev](https://www.amazon.com/dp/B09CMKQMFP) [3**SUPALAND Car Key Fob Replacement Fits for Ford Explorer Edge 2011-2015 Expedition Flex Taurus 2013-2019 Focus Escape Lincoln MKS MKT MKX Navigator Keyless Entry Remote Set of Two M3N5WY8609 164-R8092**SUPALAND**$44.41**4.2★177 rev](https://www.amazon.com/dp/B0CB615QSP) [4**OFF WE GO for Lincoln Key Fob Cover Soft TPU Protection Key Shell Compatible with Ford Explorer Escape Flex Edge Focus Taurus Maverick Lincoln MKS MKT MKX Key Fob Case (Gold Green)**OFF WE GO**$9.63**4.9★21 rev](https://www.amazon.com/dp/B0CWNYLFQH) [5**SUPALAND Key Fob Replacement Fits for Ford Explorer Edge 2011 2012-2014 2015 Expedition Flex Taurus 2013-2016 2017 2018 2019 Lincoln MKS MKT MKX Navigator Smart Keyless Entry Remote Start M3N5WY8609**SUPALAND**$24.49**4.3★438 rev](https://www.amazon.com/dp/B09P8JCNZD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIY Key Fob Kit Replacement for 2011 2012 2013 2014 2015 Ford Explorer Edge/15-17 Ford Expedition/ 13-19 Ford Flex Taurus/ Lincoln MKS MKT MKX Navigator with Easy OBD Tool2Pcs**Gvolinkdpe**$99.40**3 rev5mo ago](https://www.amazon.com/dp/B0GHMSS7Q2) [**XMZAIMY For Ford Key Case Cover With Keychain Fit For Ford 2017-2025 Lincoln Explorer Escape Edge Expedition Mustang F150 F250 F350 F450 F550 Bronco Smart Keys Case Protector Suede (Black Style A)**XMZAIMY**$21.82**3 rev1y ago](https://www.amazon.com/dp/B0FDQN613C) [**QBUC for Ford 4 Buttons Key Fob Cover with Keychain Soft TPU Full Protector Compatible with Ford Mustang Focus Explorer Edge Taurus for Lincoln Mercury Smart Car Key Case (Black-Silvery)**QBUC**$13.64**199 rev1y ago](https://www.amazon.com/dp/B0DJY2BT6S) [**MechanMagic Key Fob Shell Cover for Ford Explorer Edge Flex Expedition Focus Taurus Maverick Lincoln Navigator MKS MKT MKX 2011-2020 Keyless Entry Remote Control Case Replacement 5 Buttons**MechanMagic**$10.55**219 rev1y ago](https://www.amazon.com/dp/B0DD3X9Y8S) [**Wogomz Car Key Case Genuine Leather Auto Key Fob Protector Universal Key Fob Cover Case with Metal Hook Car Smart Keychain Holder for Remote Key Fob Vehicle Keyring Zipper Bag (Black)**Wogomz**$6.22**53 rev2y ago](https://www.amazon.com/dp/B0D489MR36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OFF WE GO for Lincoln Key Fob Cover Soft TPU Protection Key Shell Compatible with Ford Explorer Escape Flex Edge Focus Taurus Maverick Lincoln MKS MKT MKX Key Fob Case (Gold Green)**OFF WE GO**$9.63**4.9★**▲ 296%**](https://www.amazon.com/dp/B0CWNYLFQH) [**XMZAIMY For Ford Key Case Cover With Keychain Fit For Ford 2017-2025 Lincoln Explorer Escape Edge Expedition Mustang F150 F250 F350 F450 F550 Bronco Smart Keys Case Protector Suede (Black Style A)**XMZAIMY**$21.82**4.7★**▲ 287%**](https://www.amazon.com/dp/B0FDQN613C) [**QBUC for Ford 4 Buttons Key Fob Cover with Keychain Soft TPU Full Protector Compatible with Ford Mustang Focus Explorer Edge Taurus for Lincoln Mercury Smart Car Key Case (Black-Silvery)**QBUC**$13.64**4.5★**▲ 274%**](https://www.amazon.com/dp/B0DJY2BT6S) [**DIY Key Fob Kit Replacement for 2011 2012 2013 2014 2015 Ford Explorer Edge/15-17 Ford Expedition/ 13-19 Ford Flex Taurus/ Lincoln MKS MKT MKX Navigator with Easy OBD Tool2Pcs**Gvolinkdpe**$99.40**5.0★**▲ 240%**](https://www.amazon.com/dp/B0GHMSS7Q2) [**Kirsnda for Ford Key fob Cover with Keychain Soft TPU Protection Key Case/Skin 5 Buttons Compatible with C-Max Edge Escape Expedition Explorer Flex Focus Taurus Remote Key(Red)**Kirsnda**$13.96**4.7★**▲ 231%**](https://www.amazon.com/dp/B0CWS2VDHX)
**~~View all trending →~~**
## **What buyers say about 2013 ford explorer key fob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fit perfect”*
**Value For Money**18%
*“Great value”*
**Quality-Overall**11%
*“Good quality”*
**Advertised Vs Actual Product**9%
*“Works as advertised”*
**Efficiency**7%
*“Worked perfectly”*
**Ease Of Use**5%
*“Easy”*
**Software/Application**3%
*“program to my car works great”*
**Compatibility-Overall**3%
*“Worked well for 2014 Ford Explorer”*
**Instructions/User Manual/Troubleshooting**2%
*“Easy instructions”*
**Touch/Button Controls**2%
*“The buttons were all fully functional”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Won't start truck”*
**Touch/Button Controls**11%
*“I think the buttons are not working well”*
**Instructions/User Manual/Troubleshooting**9%
*“Took longer to read through the steps than to actually do them”*
**Durability**7%
*“The two halves keep coming apart”*
**Compatibility-Overall**6%
*“Did not work on 2013 Explorer without research”*
**Value For Money**5%
*“More than I expected for the cost”*
**Battery Life**5%
*“then useless after I changed the battery recently”*
**Assembly/Installation**4%
*“Takes a bit of time to get it all together”*
**Ease Of Use**4%
*“Could not uses”*
**Quality-Overall**4%
*“Very cheap quality”*
### **Top return reasons **
**Compatibility-Overall**31%
**Functionality-Overall**18%
**Size-Overall**13%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Software/Application**5%
**Value For Money**3%
**Connectivity-Overall**3%
**Touch/Button Controls**3%
**Mechanism Issues**2%
## **Common questions**
- **Is 2013 ford explorer key fob profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the 2013 ford explorer key fob niche?**
- 11 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in 2013 ford explorer key fob?**
- Top complaints mined from reviews: Functionality-Overall, Touch/Button Controls, Instructions/User Manual/Troubleshooting. The return rate is 3.7%.
- **When does demand for 2013 ford explorer key fob peak?**
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 2013 ford explorer key fob niche?**
- Listings span $6.22–$99.40; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.
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