---
title: "2012 Toyota Camry Air Filter — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/2012-toyota-camry-air-filter"
last_updated: "2026-08-09T09:11:39.488Z"
locale: en
meta:
description: "Niche score 41/100 · $28K/yr market · 26K searches/yr · $13.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $28K/yr market · 26K searches/yr · $13.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "2012 Toyota Camry Air Filter — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **2012 toyota camry air filter**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 59Conversion 79Competition 18Returns 97Price range 36Avg price 63Brand share 27Review moat 24Quality gap 19
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.60**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+35.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$8.84–$18.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,630.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$28K**
$28K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, 2012 toyota camry air filter is a $28K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **2012 toyota camry air filter market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$41K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**5%**
- EPAuto52% - kurimup11% - PHILTOP9% - A-Premium8% - KAX8% - K&N6% - Open — no brand owns it (2 brands, 5%)
## **Top 2012 toyota camry air filter search terms**
- **2017 toyota camry air filter**3K/yr+29.6%8.5% conv. - **2016 toyota camry air filter**3K/yr+47.3%7.7% conv. - **2012 toyota camry air filter**4K/yr+31.7%8.4% conv. - **2014 toyota camry air filter**3K/yr+45.4%8.3% conv. - **2011 toyota camry air filter**3K/yr+45.0%7.8% conv. - **2017 toyota camry engine air filter**3K/yr+57.7%11.5% conv. - **camry engine air filter**3K/yr+19.4%3.8% conv. - **2007 toyota camry air filter**3K/yr+8.2%6.7% conv. [**All search terms **](https://flapen.com/research/us/automotive/2012-toyota-camry-air-filter/search-terms)
## **Top 2012 toyota camry air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$8K45%$12K60%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EPAuto GP171 (CA10171) Engine Air Filter Replacement for Toyota Camry L4 Gas (20072017) Venza L4 Gas (20092016) Rigid Panel Filter for 2.4L/2.5L Engines**EPAuto**$13.84**4.7★4,530 rev](https://www.amazon.com/dp/B017OIKEPQ) [2**KURIMUP CA10171 Replacement Engine Air Filter Efficient Filtration Offers 99% Air Purification Fit for Camry L4 Gas Only (2007-2017) and Venza L4(2009-2015) Not For Hybrid Model.**kurimup**$8.84**4.8★180 rev](https://www.amazon.com/dp/B0BFXM1MKH) [3**PHILTOP Engine Air Filter Compatible with CA10171 Toyota Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L Improve Engine Performance**PHILTOP**$11.20**4.7★2,578 rev](https://www.amazon.com/dp/B08MPSC9Q6) [4**A-Premium Engine Air Filter Compatible with Toyota Vehicles - Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L - Gas L4 Engine - Replace# 17801-0H050**A-Premium**$11.21**4.7★474 rev](https://www.amazon.com/dp/B0BLGMXHM8) [5**KAX Premium Engine Air Filter CA10171 Replacement for Toyota Camry 2007-2009 L4 2.4L Camry 2010-2017 L4 2.5L Venza 2009-2016 L4 2.7L Increased Acceleration (Not for Hybrid)**KAX**$11.80**4.6★1,581 rev](https://www.amazon.com/dp/B09KP9KSS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VASHEN CA10171 Engine Air Filter for Toyota Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L Replacement for 17801-28030 17801-0H050 17801-YZZ02**VASHEN**$12.92**19 rev6mo ago](https://www.amazon.com/dp/B0G8K8M6D2) [**Kefly CA10171 Engine Air Filter & CF10285 Cabin Air Filter Fits for 2007-2017 Toyota Camry 2009-2016 Venza L4 Gas**Kefly**$17.59**115 rev11mo ago](https://www.amazon.com/dp/B0FM7RJCH3) [**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2006-2017 Toyota/Lexus (Camry Venza ES250) KNA-2370**K&N**$18.44**63 rev1y ago](https://www.amazon.com/dp/B0DHJ6TRDF) [**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible 2010-2026 Toyota/Lexus/Mitsubishi (Highlander RAV4 Sienna Avalon Camry ES 350 NX300 Rx350 L200 Triton) KNA-2443**K&N**$17.69**356 rev1y ago](https://www.amazon.com/dp/B0DHHLNFWR) [**A-Premium Engine Air Filter Compatible with Toyota Vehicles - Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L - Gas L4 Engine - Replace# 17801-0H050**A-Premium**$11.21**474 rev3y ago](https://www.amazon.com/dp/B0BLGMXHM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kefly CA10171 Engine Air Filter & CF10285 Cabin Air Filter Fits for 2007-2017 Toyota Camry 2009-2016 Venza L4 Gas**Kefly**$17.59**4.7★**▲ 64%**](https://www.amazon.com/dp/B0FM7RJCH3) [**VASHEN CA10171 Engine Air Filter for Toyota Camry 2007-2009 2.4L Camry 2010-2017 2.5L Venza 2009-2016 2.7L Replacement for 17801-28030 17801-0H050 17801-YZZ02**VASHEN**$12.92**4.8★**▲ 62%**](https://www.amazon.com/dp/B0G8K8M6D2) [**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible 2010-2026 Toyota/Lexus/Mitsubishi (Highlander RAV4 Sienna Avalon Camry ES 350 NX300 Rx350 L200 Triton) KNA-2443**K&N**$17.69**4.7★**▲ 33%**](https://www.amazon.com/dp/B0DHHLNFWR) [**KURIMUP CA10171 Replacement Engine Air Filter Efficient Filtration Offers 99% Air Purification Fit for Camry L4 Gas Only (2007-2017) and Venza L4(2009-2015) Not For Hybrid Model.**kurimup**$8.84**4.8★**▲ 29%**](https://www.amazon.com/dp/B0BFXM1MKH) [**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2006-2017 Toyota/Lexus (Camry Venza ES250) KNA-2370**K&N**$18.44**4.5★**▲ 22%**](https://www.amazon.com/dp/B0DHJ6TRDF)
**~~View all trending →~~**
## **What buyers say about 2012 toyota camry air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“Easy fit”*
**Quality-Overall**15%
*“Excellent product”*
**Filtration**13%
*“Good quality filter”*
**Value For Money**12%
*“Excellent value”*
**Assembly/Installation**8%
*“Easy installation”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**3%
*“functional”*
**Ease Of Use**1%
*“Easy peasy”*
**Fuel Efficiency**1%
*“Improved gas mileage”*
**Smell**1%
*“No off odors”*
### **What buyers complain about **
**Compatibility-Overall**16%
*“Product did not for my rav 4”*
**Size-Overall**14%
*“The filter is too large”*
**Filtration**12%
*“The directions for this Kurimup engine air filter are so bad they are funny”*
**Quality-Overall**10%
*“Bad quality”*
**Smell**6%
*“I forgot there was dog smell in the car”*
**Strength**4%
*“Flimsy, very cheaply made with prop65 cancer warning”*
**Thickness**3%
*“The filter is too thick”*
**Defective Material/Parts**3%
*“The part did not fit my vehicle”*
**Assembly/Installation**3%
*“The install was a pain because you have to take the glove box almost apart”*
**Ease Of Cleaning**2%
*“Looks dirty”*
### **Top return reasons **
**Size-Overall**50%
**Compatibility-Overall**27%
**Filtration**10%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Product Condition**2%
**Quality-Overall**1%
**Defective Material/Parts**1%
**Shape/Style**1%
**Assembly/Installation**0%
## **Common questions**
- **Is 2012 toyota camry air filter profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 2012 toyota camry air filter niche?**
- 8 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in 2012 toyota camry air filter?**
- Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Filtration. The return rate is 0.5%.
- **What does it cost to enter the 2012 toyota camry air filter niche?**
- Listings span $8.84–$18.44; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 5,631 reviews — the moat a new listing must climb.
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