---
title: "195/70/14 Tires — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/195-70-14-tires"
last_updated: "2026-08-09T16:19:45.329Z"
locale: en
meta:
description: "Niche score 50/100 · $74K/yr market · 76K searches/yr · $92.68 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $74K/yr market · 76K searches/yr · $92.68 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "195/70/14 Tires — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **195/70/14 tires**
**Worth a look**
Shows low returns (0.0%), but weak search conversion (1.1%) keeps it on the watch list.
Market size 19Growth 50Conversion 13Competition 71Returns 100Price range 24Avg price 78Brand share 60Review moat 79Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****415.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$92.68**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+20.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$47.16–$266.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$74K**
$74K/yr · 76K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 195/70/14 tires is a $74K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **195/70/14 tires market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$185K–$232K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#868**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **53%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**26%**
- Ironman21% - Fullway17% - HANKOOK14% - TRAVELSTAR12% - STARFIRE5% - Accelera5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/195-70-14-tires/trend)
## **Top 195/70/14 tires search terms**
- **195/70/14 tires**20K/yr+20.2%1.5% conv. - **195/75r14 tires**13K/yr+6.6%0.8% conv. - **195 75 14 tires**10K/yr+16.9%0.7% conv. - **195/75r14**8K/yr+59.9%0.5% conv. - **195/70r14**9K/yr+29.4%1.0% conv. - **195/70r14 tires**8K/yr+7.8%1.2% conv. - **195 70 14 tires**7K/yr+7.4%1.5% conv. [**All search terms **](https://flapen.com/research/us/automotive/195-70-14-tires/search-terms)
## **Top 195/70/14 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ironman iMove Gen 2 A/S 195/70R14 91T**Ironman**$55.02**4.6★1,505 rev](https://www.amazon.com/dp/B01N6P67GS) [2**Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$220.93**4.5★106 rev](https://www.amazon.com/dp/B0C9MJ48VM) [3**Set of 4 (FOUR) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)**TRAVELSTAR**$266.24**4.8★134 rev](https://www.amazon.com/dp/B0F58SCXP9) [4**Fullway PC369 All-Season Passenger Car Touring Radial Tire-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$52.69**4.5★106 rev](https://www.amazon.com/dp/B0B291F4SQ) [5**Ironman iMove Gen2 AS 195/70R14 91T BSW**Ironman**$51.80**5.0★4 rev](https://www.amazon.com/dp/B01MFAB3OD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$215.89**0 rev2mo ago](https://www.amazon.com/dp/B0GZVZX4SH) [**Royal Black Touring HP Touring 195/70R14 91T Passenger Tire**ROYALBLACK**$47.16**0 rev8mo ago](https://www.amazon.com/dp/B0FWD4MXRR) [**Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire**WESTLAKE**$56.79**0 rev11mo ago](https://www.amazon.com/dp/B0FJ2DGW3M) [**Set of 4 (FOUR) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)**TRAVELSTAR**$266.24**134 rev1y ago](https://www.amazon.com/dp/B0F58SCXP9) [**Set of 2 (TWO) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)**TRAVELSTAR**$133.58**203 rev2y ago](https://www.amazon.com/dp/B0CXJWBKKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$215.89**0.0★**▲ 230%**](https://www.amazon.com/dp/B0GZVZX4SH) [**Royal Black Touring HP Touring 195/70R14 91T Passenger Tire**ROYALBLACK**$47.16**0.0★**▲ 225%**](https://www.amazon.com/dp/B0FWD4MXRR) [**Ironman iMove Gen2 AS 195/70R14 91T BSW**Ironman**$51.80**5.0★**▲ 221%**](https://www.amazon.com/dp/B01MFAB3OD) [**Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire**WESTLAKE**$56.79**0.0★**▲ 187%**](https://www.amazon.com/dp/B0FJ2DGW3M) [**Tornel Classic 195/75R14 92S Tire**Tornel**$64.29**4.5★**▲ 168%**](https://www.amazon.com/dp/B0868VTHNL)
**~~View all trending →~~**
## **What buyers say about 195/70/14 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Great value”*
**Wheel Quality**23%
*“Tires are nice”*
**Quality-Overall**22%
*“Good quality”*
**Size-Overall**8%
*“Perfect fit”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Friction**5%
*“Really good tires so far”*
**Color**3%
*“Color”*
**Design-Overall**1%
*“They have good tread design”*
**Tread Pattern Pitch**1%
*“They have good tread design”*
### **What buyers complain about **
**Size-Overall**100%
*“I order the tires they were way too small”*
### **Top return reasons **
**Size-Overall**80%
**Advertised Vs Actual Product**9%
**Compatibility-Overall**6%
**Product Condition**3%
**Durability**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 195/70/14 tires profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 195/70/14 tires niche?**
- 19 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in 195/70/14 tires?**
- Top complaints mined from reviews: Size-Overall. The return rate is 0.0%.
- **When does demand for 195/70/14 tires peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 195/70/14 tires niche?**
- Listings span $47.16–$266.24; the average listing price is $92.68 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.
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