---
title: "185/65r14 — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/185-65r14"
last_updated: "2026-08-09T05:22:18.174Z"
locale: en
meta:
description: "Niche score 48/100 · $123K/yr market · 55K searches/yr · $76.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $123K/yr market · 55K searches/yr · $76.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "185/65r14 — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **185/65r14**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 28Growth 47Conversion 37Competition 41Returns 99Price range 35Avg price 84Brand share 56Review moat 64Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$76.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****931.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+17.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$44.16–$201.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$123K**
$123K/yr · 55K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 185/65r14 is a $123K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **185/65r14 market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$153K–$191K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#610**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **62%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**24%**
- Fullway41% - STARFIRE11% - Forceum7% - HANKOOK6% - Crossmax6% - Armstrong4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +17.5% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/automotive/185-65r14/trend)
## **Top 185/65r14 search terms**
- **185/65r14**43K/yr+14.6%1.9% conv. - **185/65r14 tires**7K/yr+39.1%1.0% conv. - **185 65 14 tires**4K/yr+10.2%3.2% conv. [**All search terms **](https://flapen.com/research/us/automotive/185-65r14/search-terms)
## **Top 185/65r14 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$191.08**4.4★171 rev](https://www.amazon.com/dp/B0C9MGD7Q8) [2**Fullway HP108 All-Season Passenger Car Performance Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$49.72**4.5★13,514 rev](https://www.amazon.com/dp/B09RG8C5BF) [3**Starfire Solarus AS All-Season 185/65R14 86H Tire**STARFIRE**$46.82**4.6★723 rev](https://www.amazon.com/dp/B07FRNL475) [4**Forceum Trideka All-Season Passenger Car Touring Radial Tire-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA**Forceum**$44.41**4.1★62 rev](https://www.amazon.com/dp/B015L45VIK) [5**Crossmax CT-1 185/65R14 86H BSW**Crossmax**$48.15**4.7★94 rev](https://www.amazon.com/dp/B0BKMPJ5R4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HORSESHOE TOKMAK 2 New 185/65R14 86H Andalusia High Performance Radial Touring Tires M/S A/S BSW 185 65 14 86H All Season All Terrain (2 185/65R14 86H)**HORSESHOE**$85.66**3 rev1mo ago](https://www.amazon.com/dp/B0H1TMRTH8) [**Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Armstrong**$201.95**0 rev2mo ago](https://www.amazon.com/dp/B0GZL6JGRS) [**Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA**Aplus**$181.41**2 rev5mo ago](https://www.amazon.com/dp/B0GKGHCWZT) [**Sailun Atrezzo SH408 All Season 185/65R14 86H Passenger Tire**SAILUN**$49.21**22 rev2y ago](https://www.amazon.com/dp/B0CG25Z2DS) [**Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA**Fullway**$191.08**171 rev3y ago](https://www.amazon.com/dp/B0C9MGD7Q8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 (FOUR) Armstrong Blu-Trac PC All-Season Passenger Car Touring Radial Tires-185/65R14 185/65/14 185/65-14 86H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA**Armstrong**$201.95**0.0★**▲ 261%**](https://www.amazon.com/dp/B0GZL6JGRS) [**HORSESHOE TOKMAK 2 New 185/65R14 86H Andalusia High Performance Radial Touring Tires M/S A/S BSW 185 65 14 86H All Season All Terrain (2 185/65R14 86H)**HORSESHOE**$85.66**5.0★**▲ 261%**](https://www.amazon.com/dp/B0H1TMRTH8) [**ARROYO ECO PRO A/S 185/65R14 86H BSW**Arroyo**$47.83**4.5★**▲ 225%**](https://www.amazon.com/dp/B07PD7F4B8) [**Starfire Solarus AS All-Season 185/65R14 86H Tire**STARFIRE**$46.82**4.6★**▲ 122%**](https://www.amazon.com/dp/B07FRNL475) [**Falken Sincera SN250 AS All-Season Radial Tire-185/65R14 86T**FALKEN**$72.24**4.9★**▲ 52%**](https://www.amazon.com/dp/B01C8Z34O8)
**~~View all trending →~~**
## **What buyers say about 185/65r14**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wheel Quality**32%
*“Great tires for the price smooth ride”*
**Value For Money**30%
*“great price”*
**Quality-Overall**25%
*“Very affordable decent quality for the price and came fast”*
**Grip**3%
*“They grip the road well”*
**Durability**3%
*“durable”*
**Friction**2%
*“They provide excellent traction in the snow”*
**Size-Overall**2%
*“Perfect fit for my 2002 corolla”*
**Strength**2%
*“Affordable, sturdy, and great performance”*
### **What buyers complain about **
**Durability**50%
*“on day 3 one literally popped”*
**Quality-Overall**25%
*“Good tires, not the best”*
### **Top return reasons **
**Size-Overall**81%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Functionality-Overall**2%
**Maintenance And Repair**1%
**Instructions/User Manual/Troubleshooting**1%
**Tread Pattern Pitch**1%
## **Common questions**
- **Is 185/65r14 profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 185/65r14 niche?**
- 16 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in 185/65r14?**
- Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.2%.
- **When does demand for 185/65r14 peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 185/65r14 niche?**
- Listings span $44.16–$201.95; the average listing price is $76.40 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
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