---
title: "Search terms — 12v flood light - Flapen"
canonical_url: "https://flapen.com/research/us/automotive/12v-flood-light/search-terms"
last_updated: "2026-08-09T08:54:57.218Z"
locale: en
meta:
  description: "Niche score 47/100 · $45K/yr market · 56K searches/yr · $34.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $45K/yr market · 56K searches/yr · $34.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 12v flood light - Flapen"
---

# **12v flood light**

**Skip it**

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 17Conversion 29Competition 79Returns 75Price range 89Avg price 95Brand share 54Review moat 47Quality gap 33

**Avg price**

**Incredible****$34.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.82–$90.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,798.81**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$45K**

$45K/yr · 56K searches

## Search terms