---
title: "Zoids — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/zoids"
last_updated: "2026-08-09T05:17:13.485Z"
locale: en
meta:
description: "Niche score 39/100 · $139K/yr market · 429K searches/yr · $104.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $139K/yr market · 429K searches/yr · $104.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zoids — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **zoids**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 31Growth 22Conversion 4Competition 59Returns 91Price range 23Avg price 74Brand share 6Review moat 94Quality gap 24
**Review moat**
**Great****111.45**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$104.06**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$139K**
$139K/yr · 429K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$32.86–$323.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, zoids is a $139K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zoids market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$130K–$156K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#5,406**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **15%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**1%**
- Kotobukiya65% - タカラトミー(TAKARA TOMY)27% - TAMASHII NATIONS2% - Outright Games2% - U&I Entertainment1% - HIGH GODO1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -6.9% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/zoids/trend)
## **Top zoids search terms**
- **zoids**230K/yr-4.7%0.2% conv. - **zoids model kit**124K/yr-7.1%0.2% conv. - **zoid**40K/yr-13.4%0.1% conv. - **zoids hmm**12K/yr-17.6%0.7% conv. - **hmm zoids**8K/yr-13.0%0.7% conv. - **zoid model kit**7K/yr-6.5%0.4% conv. - **kotobukiya zoids**6K/yr-9.3%0.1% conv. - **zoid model kits**3K/yr-5.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/zoids/search-terms)
## **Top zoids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kotobukiya HMM ZOIDS RZ-041 Liger Zero Jaeger Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model**Kotobukiya**$103.75**4.8★15 rev](https://www.amazon.com/dp/B0DW3W5FZ5) [2**T-Spark Realize Model ZOIDS RMZ-001 Blade Liger - Model Kit**タカラトミー(TAKARA TOMY)**$85.67**4.5★74 rev](https://www.amazon.com/dp/B0D8KCN2WG) [3**Zoids Highend Master Model RZ-046 Shadow Fox (Marking Plus Ver.) 1/72 Scale Model Kit**Kotobukiya**$78.43**4.6★45 rev](https://www.amazon.com/dp/B0BDY9KGKG) [4**(Takara Tomy) T-Spark Realize Model ZOIDS RMZ-002 Geno SAURER - Model Kit**タカラトミー(TAKARA TOMY)**$88.37**4.7★61 rev](https://www.amazon.com/dp/B0D8KCZJDS) [5**Kotobukiya ZOIDS RZ-041 Liger Zero Schneider Marking Plus Ver. Total Length: Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model**Kotobukiya**$140.61**4.7★335 rev](https://www.amazon.com/dp/B07M83J26M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kotobukiya Zoids: RZ-041 Liger Zero Panzer Unit (Marking Plus Ver.) Plastic Model Kit**Kotobukiya**$114.32**0 rev9mo ago](https://www.amazon.com/dp/B0FSF2VCDR) [**Takara Tomy T-Spark Real Model ZOIDS Zoid RMZ-013 Sealed Liger Van Specifications Color Coded Plastic Kit**タカラトミー(TAKARA TOMY)**$98.44**10 rev11mo ago](https://www.amazon.com/dp/B0FL1SWNV1) [**Kotobukiya HMM ZOIDS RZ-013 Canon Tortoise Marking Plus Ver. Total Length: Approx. 4.7 inches (120 mm) 1/72 Scale Plastic Model**Kotobukiya**$75.98**9 rev1y ago](https://www.amazon.com/dp/B0F6B95VFY) [**Kotobukiya HMM ZOIDS RZ-041 Liger Zero Panzer Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model**Kotobukiya**$127.68**13 rev1y ago](https://www.amazon.com/dp/B0F31YJ793) [**Kotobukiya Zoids RZ-028 Blade Liger AB Plastic Model Kit**Kotobukiya**$81.51**1 rev1y ago](https://www.amazon.com/dp/B0DZZQ92XT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Takara Tomy T-Spark Real Model ZOIDS Zoid RMZ-013 Sealed Liger Van Specifications Color Coded Plastic Kit**タカラトミー(TAKARA TOMY)**$98.44**3.8★**▲ 285%**](https://www.amazon.com/dp/B0FL1SWNV1) [**Kotobukiya Zoids AMZ-01 Berserk Fuhrer Plastic Model Kit**Kotobukiya**$323.20**0.0★**▲ 251%**](https://www.amazon.com/dp/B0DDDL83B2) [**Kotobukiya Zoids RZ-028 Blade Liger AB Plastic Model Kit**Kotobukiya**$81.51**5.0★**▲ 244%**](https://www.amazon.com/dp/B0DZZQ92XT) [**Kotobukiya Zoids RZ-041 Liger Zero Schneider Unit (Marking Plus Ver.) Model Kit**Kotobukiya**$84.52**5.0★**▲ 238%**](https://www.amazon.com/dp/B0DZZS6D8V) [**Kotobukiya HMM ZOIDS RZ-041 Liger Zero Jaeger Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model**Kotobukiya**$103.75**4.8★**▲ 114%**](https://www.amazon.com/dp/B0DW3W5FZ5)
**~~View all trending →~~**
## **What buyers say about zoids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“everything has excellent quality”*
**Collectibles**11%
*“add it to my collection”*
**Fun/Entertainment Experience**10%
*“Awesome game”*
**Gifting Purpose**9%
*“Gift for friends”*
**Advertised Vs Actual Product**9%
*“came in the box as described”*
**Assembly/Installation**8%
*“It is fun to build”*
**Design-Overall**6%
*“Love the build”*
**Engraving/Paint/Sublimation**4%
*“Will enjoy painting it”*
**Degree Of Motion**4%
*“Nice with moving parts”*
**Value For Money**4%
*“Well worth the money”*
### **What buyers complain about **
**Assembly/Installation**22%
*“It only took me an afternoon to build”*
**Value For Money**10%
*“the price was way to high”*
**Design-Overall**8%
*“It's definitely not basically the exact same design as Liger from Zoids”*
**Strength**7%
*“break easily in places”*
**Size-Overall**5%
*“RMZ lines are smaller than their HMM ones”*
**Ease Of Use**4%
*“some of the armor is an absolute pain to get on/come off too easily”*
**Advertised Vs Actual Product**4%
*“it didn't which is show in the 3 photos”*
**Hard Feel**4%
*“Its hard”*
**Durability**4%
*“break easily in places”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Assembly/Installation**22%
**Defective Material/Parts**19%
**Value For Money**17%
**Instructions/User Manual/Troubleshooting**8%
**Weight Heavy**6%
**Functionality-Overall**6%
## **Common questions**
- **Is zoids profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the zoids niche?**
- 7 brands and 79 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in zoids?**
- Top complaints mined from reviews: Assembly/Installation, Value For Money, Design-Overall. The return rate is 1.2%.
- **When does demand for zoids peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the zoids niche?**
- Listings span $32.86–$323.20; the average listing price is $104.06 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.
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