---
title: "Yupo Paper — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/yupo-paper"
last_updated: "2026-08-09T06:13:59.129Z"
locale: en
meta:
description: "Niche score 45/100 · $96K/yr market · 61K searches/yr · $21.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $96K/yr market · 61K searches/yr · $21.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yupo Paper — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **yupo paper**
**Skip it**
Soft demand (-5.6% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 22Conversion 76Competition 32Returns 95Price range 53Avg price 92Brand share 24Review moat 74Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.92**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****538.94**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.87–$167.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$96K**
$96K/yr · 61K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yupo paper is a $96K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yupo paper market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$110K–$132K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#513**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**6%**
- Legion32% - Pixiss27% - GR DZPLUS17% - ET CETERA PAPERS7% - Ranger7% - Bright Creations4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/yupo-paper/trend)
## **Top yupo paper search terms**
- **yupo paper**39K/yr-5.9%6.9% conv. - **yupo paper for alcohol ink**17K/yr-7.1%7.5% conv. - **yupo**5K/yr+3.1%5.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/yupo-paper/search-terms)
## **Top yupo paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yupo Paper L21-YUP197W912 White Sheets 9 x 12 10 count**Legion**$20.25**4.8★2,398 rev](https://www.amazon.com/dp/B004O7AA0U) [2**White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm**Pixiss**$9.97**4.6★859 rev](https://www.amazon.com/dp/B07SPTW7LH) [3**White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 8x12 inches 300gsm**Pixiss**$16.06**4.6★843 rev](https://www.amazon.com/dp/B07KB6FNQ4) [4**GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM**GR DZPLUS**$7.99**4.6★284 rev](https://www.amazon.com/dp/B094JR1YKB) [5**GR DZPLUS Yupo Paper 10 Sheets Heavy white paper for alcohol based ink | 10-inch x 7-inch | 250GSM**GR DZPLUS**$9.05**4.6★106 rev](https://www.amazon.com/dp/B094JL2C96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Craftelier - Yupo A5 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 14 8 x 21 cm (5.83 x 8.27)**Craftelier**$5.87**68 rev11mo ago](https://www.amazon.com/dp/B0FKNDMS1Y) [**Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)**Craftelier**$9.99**68 rev2y ago](https://www.amazon.com/dp/B0CNH8SCYR) [**Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Easily Wipes Off for Reusable Art Paper - Flexible Matte Black EVO 8.5x11 Inch 10 Sheets**ET CETERA PAPERS**$9.00**187 rev3y ago](https://www.amazon.com/dp/B0BTWDXCFW) [**Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)**ET CETERA PAPERS**$13.16**187 rev4y ago](https://www.amazon.com/dp/B0BWPWC7MJ) [**GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM**GR DZPLUS**$7.99**284 rev5y ago](https://www.amazon.com/dp/B094JR1YKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)**ET CETERA PAPERS**$13.16**4.6★**▲ 113%**](https://www.amazon.com/dp/B0BWPWC7MJ) [**Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)**Craftelier**$9.99**4.4★**▲ 99%**](https://www.amazon.com/dp/B0CNH8SCYR) [**Legion Yupo Synthetic Paper Pad - 5 x 7 Bright White 10 Sheets**Legion**$9.89**4.8★**▲ 53%**](https://www.amazon.com/dp/B00AJ541UQ) [**White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm**Pixiss**$9.97**4.6★**▲ 42%**](https://www.amazon.com/dp/B07SPTW7LH) [**Yupo Polypropylene Roll 60Inch X 10Yds by Legion Paper**Yupo**$167.51**4.1★**▲ 40%**](https://www.amazon.com/dp/B0149HFLAI)
**~~View all trending →~~**
## **What buyers say about yupo paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Not bad for the money”*
**Color**11%
*“The colors glide on it”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Paper Quality**11%
*“Luxurious feel to paper”*
**Efficiency**9%
*“works well”*
**Ease Of Use**6%
*“it was very easy to work with”*
**Paper Compatibility**6%
*“Found I great for making cards as well as full sized images as cut in half is perfect to make two 5x7 cards”*
**Paper Brightness**6%
*“Its thick shiny”*
**Quality-Overall**4%
*“Good quality”*
**Ease Of Cleaning**4%
*“It works just the same and as well and wipes clean”*
### **What buyers complain about **
**Thickness**25%
*“Thin”*
**Functionality-Overall**17%
*“Doesn't work with alcohol ink at all”*
**Absorbency**8%
*“The description says non-absorbent”*
**Value For Money**8%
*“pricey”*
**Hard Feel**8%
*“Hard, slick surface”*
**Moist/Dry**8%
*“Like a thin dry”*
**Advertised Vs Actual Product**8%
*“The description says non-absorbent”*
### **Top return reasons **
**Size-Overall**52%
**Value For Money**18%
**Paper Quality**6%
**Weight Heavy**3%
**Paint Quality**3%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Smell**3%
**Color**3%
**Thin**2%
## **Common questions**
- **Is yupo paper profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yupo paper niche?**
- 8 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in yupo paper?**
- Top complaints mined from reviews: Thickness, Functionality-Overall, Absorbency. The return rate is 0.9%.
- **When does demand for yupo paper peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the yupo paper niche?**
- Listings span $5.87–$167.51; the average listing price is $21.92 (sweet spot $15–$100). The average incumbent carries 539 reviews — the moat a new listing must climb.
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