---
title: "Yellow Wrapping Paper — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/yellow-wrapping-paper"
last_updated: "2026-08-09T08:58:26.734Z"
locale: en
meta:
description: "Niche score 45/100 · $64K/yr market · 87K searches/yr · $11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $64K/yr market · 87K searches/yr · $11.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Wrapping Paper — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow wrapping paper**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 39Conversion 72Competition 50Returns 64Price range 71Avg price 42Brand share 49Review moat 60Quality gap 24
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.31–$38.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,108.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.05**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$64K**
$64K/yr · 87K searches
According to Flapen's Amazon United States niche tracking, yellow wrapping paper is a $64K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow wrapping paper market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**22**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 90%
**Open market**
**19%**
- SMART&CASUAL22% - PH PERKHOMY16% - Donyang15% - BEISHIDA12% - WRAPAHOLIC11% - VGOODALL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/yellow-wrapping-paper/trend)
## **Top yellow wrapping paper search terms**
- **yellow wrapping paper**60K/yr+15.0%5.3% conv. - **yellow wrapping paper roll**10K/yr-1.3%5.4% conv. - **yellow craft paper**4K/yr+0.1%4.5% conv. - **yellow gift wrapping paper**4K/yr+4.2%3.5% conv. - **wrapping paper yellow**3K/yr+18.0%5.2% conv. - **yellow paper roll**4K/yr+7.0%7.6% conv. - **yellow butcher paper**3K/yr+7.1%10.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/yellow-wrapping-paper/search-terms)
## **Top yellow wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SMART&CASUAL 17.8 x 760 (63) Lemon Yellow Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lemon Yellow 17.8 x 63)**SMART&CASUAL**$9.27**4.6★1,614 rev](https://www.amazon.com/dp/B0D7CZBT7X) [2**PerkHomy Lemon Yellow Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Lemon Yellow 17.5 x 80)**PH PERKHOMY**$11.25**4.7★5,280 rev](https://www.amazon.com/dp/B0D1VBVV55) [3**Yellow Wrapping Paper Craft Paper Kraft Paper Roll 15x450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Art Supplies**Donyang**$7.31**4.6★2,039 rev](https://www.amazon.com/dp/B0CNVT1CWF) [4**BEISHIDA Metallic Matte Wrapping Paper Roll (royalblue)**BEISHIDA**$11.65**4.6★120 rev](https://www.amazon.com/dp/B0D635963F) [5**WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Yellow and White Plaid Design for Birthday Holiday Wedding Baby Shower**WRAPAHOLIC**$9.94**4.8★779 rev](https://www.amazon.com/dp/B0BV5V318P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets**SaringSwoon**$9.90**11 rev3mo ago](https://www.amazon.com/dp/B0GSKB6S1C) [**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**4 rev4mo ago](https://www.amazon.com/dp/B0GR6JPX6N) [**BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties**BIOBROWN**$12.40**213 rev4mo ago](https://www.amazon.com/dp/B0GQY25RRK) [**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Yellow and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Easter Spring Baby Shower Bridal Shower 17 Inches x 16.4 Feet**RUSPEPA**$9.82**108 rev7mo ago](https://www.amazon.com/dp/B0G38SHN8Y) [**WRAPAHOLIC 20 Sheets Flower Wrapping Paper - 22.4 x 22.4 inch Pure Cream Yellow Color Water-Resistant Floral Bouquet Wrapping Paper Florist Supplies Packaging for Fall Wedding Birthday Gift DIY**WRAPAHOLIC**$6.88**901 rev10mo ago](https://www.amazon.com/dp/B0FNC7BD2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 304%**](https://www.amazon.com/dp/B0CX5BLT95) [**BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties**BIOBROWN**$12.40**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GQY25RRK) [**SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets**SaringSwoon**$9.90**4.7★**▲ 297%**](https://www.amazon.com/dp/B0GSKB6S1C) [**Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total**Hallmark**$7.81**3.6★**▲ 293%**](https://www.amazon.com/dp/B0GR6JPX6N) [**WRAPAHOLIC 20 Sheets Flower Wrapping Paper - 22.4 x 22.4 inch Pure Cream Yellow Color Water-Resistant Floral Bouquet Wrapping Paper Florist Supplies Packaging for Fall Wedding Birthday Gift DIY**WRAPAHOLIC**$6.88**4.7★**▲ 149%**](https://www.amazon.com/dp/B0FNC7BD2H)
**~~View all trending →~~**
## **What buyers say about yellow wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good Quality”*
**Value For Money**12%
*“Price is great for the amount”*
**Color**12%
*“Bright color”*
**Thickness**9%
*“Perfect for gift wrapping due to thickness and weight”*
**Durability**6%
*“Very durable”*
**Ease Of Use**5%
*“Easy to use”*
**Weight Heavy**5%
*“Nice Weight for Wrapping”*
**Advertised Vs Actual Product**5%
*“accurately show the product”*
**Size-Overall**3%
*“Good size”*
**Drawing Experience**3%
*“They love to draw”*
### **What buyers complain about **
**Size-Overall**38%
*“The roll is large”*
**Thickness**10%
*“Thick paper”*
**Color**8%
*“Not yellow”*
**Material Quality**5%
*“Cheap material”*
**Advertised Vs Actual Product**5%
*“Not 37.5' as advertised”*
**Smell**5%
*“But my first customer that got the there item packed with this complained of a moldy smell”*
**Measurement/Reading Accuracy**5%
*“Did not read the measurements when i purchased”*
### **Top return reasons **
**Size-Overall**63%
**Color**12%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Thin**2%
**Thickness**1%
**Material Quality**1%
**Functionality-Overall**1%
**Quality-Overall**1%
**Display Colors**1%
## **Common questions**
- **Is yellow wrapping paper profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yellow wrapping paper niche?**
- 16 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in yellow wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 2.4%.
- **When does demand for yellow wrapping paper peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the yellow wrapping paper niche?**
- Listings span $5.31–$38.78; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 1,109 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)