---
title: "Yellow Tissue Paper — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/yellow-tissue-paper"
last_updated: "2026-08-09T17:03:58.737Z"
locale: en
meta:
description: "Niche score 46/100 · $109K/yr market · 106K searches/yr · $6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $109K/yr market · 106K searches/yr · $6.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Tissue Paper — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow tissue paper**
**Skip it**
Prices mostly outside the sweet spot ($4.79–$8.83) — this niche doesn't clear our bar today.
Market size 26Growth 65Conversion 98Competition 31Returns 81Price range 0Avg price 18Brand share 54Review moat 48Quality gap 16
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+44.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,660.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$109K**
$109K/yr · 106K searches
**Avg price**
**Bad****$6.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.79–$8.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow tissue paper is a $109K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Oct. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow tissue paper market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**21%**
- Jkopsnr29% - woric14% - NEBURORA12% - PLULON9% - Bouiexye7% - Hlonon6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/yellow-tissue-paper/trend)
## **Top yellow tissue paper search terms**
- **yellow tissue paper**84K/yr+46.4%15.9% conv. - **yellow tissue paper for gift bags**12K/yr+43.0%16.9% conv. - **tissue paper yellow**6K/yr+39.9%13.4% conv. - **yellow tissue paper bulk**4K/yr+9.2%19.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/yellow-tissue-paper/search-terms)
## **Top yellow tissue paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jkopsnr 100 Sheets Yellow Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative**Jkopsnr**$7.89**4.7★946 rev](https://www.amazon.com/dp/B0FXG7RW3P) [2**woric 160 Sheets Yellow Tissue Paper Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for DIY Crafts Wrapping Sunflowers Bee Theme Birthday Party Decorations**woric**$8.22**4.7★1,074 rev](https://www.amazon.com/dp/B0D8TD7XBM) [3**NEBURORA Assorted Yellow Tissue Paper Set 60 Sheets Gift Wrap Paper Art Paper Crafts 3 Yellow Colors for Sunflower Theme Party Decorations DIY Wedding Fall Thanksgiving Holiday Gift Packing**NEBURORA**$6.54**4.8★1,872 rev](https://www.amazon.com/dp/B0CFQD482V) [4**60 Sheets Yellow Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor**PLULON**$5.47**4.7★828 rev](https://www.amazon.com/dp/B0F28QLCGR) [5**Yellow Tissue Paper for Gift Bags - 30 Sheets of Yellow Wrapping Tissue Paper Bulk for Weddings Birthday DIY Project Christmas Gift Wrapping Crafts Decor (14 x 20 Inch)**Hlonon**$5.08**4.6★1,419 rev](https://www.amazon.com/dp/B0F482MNW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEISHIDA Yellow Pin Stripe Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Easter DIY Crafts Holiday Graduation Wedding-30 Sheets**BEISHIDA**$7.61**34 rev5mo ago](https://www.amazon.com/dp/B0GGH1267F) [**Jkopsnr 100 Sheets Yellow Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative**Jkopsnr**$7.89**946 rev8mo ago](https://www.amazon.com/dp/B0FXG7RW3P) [**BEISHIDA Gingham Tissue Paper BulkYellow and White Checkered Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Easter DIY Crafts Decor Holiday Flowers-50 Sheets**BEISHIDA**$8.83**58 rev10mo ago](https://www.amazon.com/dp/B0FP57F79L) [**60 Sheets Yellow Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor**PLULON**$5.47**828 rev1y ago](https://www.amazon.com/dp/B0F28QLCGR) [**Yellow Tissue Paper for Gift Bags - 30 Sheets of Yellow Wrapping Tissue Paper Bulk for Weddings Birthday DIY Project Christmas Gift Wrapping Crafts Decor (14 x 20 Inch)**Hlonon**$5.08**1,419 rev1y ago](https://www.amazon.com/dp/B0F482MNW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BEISHIDA Yellow Pin Stripe Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Birthday Easter DIY Crafts Holiday Graduation Wedding-30 Sheets**BEISHIDA**$7.61**4.8★**▲ 153%**](https://www.amazon.com/dp/B0GGH1267F) [**BEISHIDA Gingham Tissue Paper BulkYellow and White Checkered Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Easter DIY Crafts Decor Holiday Flowers-50 Sheets**BEISHIDA**$8.83**4.8★**▲ 137%**](https://www.amazon.com/dp/B0FP57F79L) [**Jkopsnr 100 Sheets Yellow Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative**Jkopsnr**$7.89**4.7★**▲ 76%**](https://www.amazon.com/dp/B0FXG7RW3P) [**Yellow Tissue Paper for Gift Bags - 30 Sheets of Yellow Wrapping Tissue Paper Bulk for Weddings Birthday DIY Project Christmas Gift Wrapping Crafts Decor (14 x 20 Inch)**Hlonon**$5.08**4.6★**▲ 37%**](https://www.amazon.com/dp/B0F482MNW3) [**60 Sheets Yellow Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor**PLULON**$5.47**4.7★**▲ 33%**](https://www.amazon.com/dp/B0F28QLCGR)
**~~View all trending →~~**
## **What buyers say about yellow tissue paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good quality”*
**Color**26%
*“Great color& value”*
**Value For Money**11%
*“Great value”*
**Brightness/Shine/Glow**10%
*“Sunny and bright”*
**Thickness**6%
*“Perfect thickness for craft projects”*
**Durability**5%
*“Durability was great”*
**Size-Overall**5%
*“The large size was perfect for creating large flowers”*
**Advertised Vs Actual Product**3%
*“It met my expectation”*
### **What buyers complain about **
**Thickness**100%
*“plus the package was thin”*
### **Top return reasons **
**Color**49%
**Size-Overall**12%
**Value For Money**12%
**Advertised Vs Actual Product**8%
**Quality-Overall**3%
**Functionality-Overall**3%
**Material Quality**3%
**Thin**3%
**Brightness/Shine/Glow**2%
**Display Colors**2%
## **Common questions**
- **Is yellow tissue paper profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the yellow tissue paper niche?**
- 11 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in yellow tissue paper?**
- Top complaints mined from reviews: Thickness. The return rate is 1.7%.
- **When does demand for yellow tissue paper peak?**
- Demand peaks in Apr–May–Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the yellow tissue paper niche?**
- Listings span $4.79–$8.83; the average listing price is $6.41 (sweet spot $15–$100). The average incumbent carries 1,660 reviews — the moat a new listing must climb.
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