---
title: "Yellow Felt — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/yellow-felt"
last_updated: "2026-08-09T11:44:13.462Z"
locale: en
meta:
description: "Niche score 35/100 · $43K/yr market · 71K searches/yr · $8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $43K/yr market · 71K searches/yr · $8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Felt — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow felt**
**Skip it**
Prices mostly outside the sweet spot ($4.82–$15.16) — this niche doesn't clear our bar today.
Market size 11Growth 18Conversion 77Competition 42Returns 37Price range 2Avg price 22Brand share 38Review moat 69Quality gap 45
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****743.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Bad****$8.10**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$43K**
$43K/yr · 71K searches
**Price range**
**Bad****$4.82–$15.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow felt is a $43K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow felt market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$65K–$81K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#278**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **248 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**14%**
- YHOLSDAS25% - XSEINO22% - Jtnohx21% - FANOMMI8% - BOUBONI6% - MITINU4% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/yellow-felt/trend)
## **Top yellow felt search terms**
- **yellow felt**52K/yr-12.2%8.9% conv. - **yellow felt sheets**8K/yr-3.1%10.6% conv. - **yellow felt fabric**11K/yr-36.2%7.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/yellow-felt/search-terms)
## **Top yellow felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YHOLSDAS 12 x 12 Felt Fabric Sheets for Crafts 1mm Thick Squares Felt Paper for Sewing Craft Non-Woven Felt Fabric for Sewing Patchwork Material 2pcs (Light Yellow)**YHOLSDAS**$4.91**4.5★343 rev](https://www.amazon.com/dp/B0CSB12H1R) [2**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Yellow)**Jtnohx**$5.88**4.6★617 rev](https://www.amazon.com/dp/B0CNW84HTW) [3**XSEINO Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.83**4.4★102 rev](https://www.amazon.com/dp/B0GBV3D6Q8) [4**Yellow Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations**FANOMMI**$9.78**4.4★976 rev](https://www.amazon.com/dp/B0CPJ2R9P9) [5**BOUBONI 20 Pcs Yellow Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven**BOUBONI**$5.84**4.2★831 rev](https://www.amazon.com/dp/B0DZ2BZ95R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MITINU Yellow Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.72**18 rev4mo ago](https://www.amazon.com/dp/B0GR9BLS49) [**Soft Yellow Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.96**14 rev4mo ago](https://www.amazon.com/dp/B0GQ9K37RG) [**XSEINO Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.83**102 rev6mo ago](https://www.amazon.com/dp/B0GBV3D6Q8) [**XSEINO Butter Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.79**102 rev6mo ago](https://www.amazon.com/dp/B0GBVXQS4L) [**XSEINO Yellow Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$15.16**74 rev6mo ago](https://www.amazon.com/dp/B0GBX8JRCR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soft Yellow Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.96**4.3★**▲ 457%**](https://www.amazon.com/dp/B0GQ9K37RG) [**MITINU Yellow Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.72**4.2★**▲ 449%**](https://www.amazon.com/dp/B0GR9BLS49) [**HaoFeiJH 6 Pcs Yellow Soft Felt Fabric Sheets - 1.4mm Thick Flexible Felt for Sewing - Solid Color Nonwoven Fabric Squares for Embroidery DIY Projects Plushies & Handmade Decor - 11.6 * 11.6 Inch**HaoFeiJH**$4.98**4.5★**▲ 416%**](https://www.amazon.com/dp/B0G7KTS797) [**XSEINO Butter Yellow Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.79**4.4★**▲ 408%**](https://www.amazon.com/dp/B0GBVXQS4L) [**XSEINO Yellow Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$15.16**4.4★**▲ 309%**](https://www.amazon.com/dp/B0GBX8JRCR)
**~~View all trending →~~**
## **What buyers say about yellow felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Lovely colors”*
**Quality-Overall**15%
*“good quality”*
**Value For Money**7%
*“Price tag was very attractive”*
**Soft Feel**6%
*“Good Quality Felt with Smooth, Uniform Texture”*
**Material Quality**5%
*“This is perfectly serviceable felt that is very colorful”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Upholstery/Fabric Quality**4%
*“Sturdy fabric and my children's played ALL DAY”*
**Ease Of Use**4%
*“Easy to use”*
**Thickness**3%
*“Perfect thickness”*
**Strength**3%
*“Sturdy with vibrant color”*
### **What buyers complain about **
**Size-Overall**48%
*“So small”*
**Advertised Vs Actual Product**6%
*“I wouldn't care if the photos made that known”*
**Color**5%
*“No double colors”*
**Ease Of Use**4%
*“Stiff and not easy to use”*
**Thickness**4%
*“Too thick”*
**Material Quality**4%
*“Felt has always been soft and fabric-like”*
**Value For Money**4%
*“I feel like it can be cheaper”*
**Hard Feel**3%
*“is tough to hand sew”*
**Functionality-Overall**2%
*“this wont work”*
**Measurement/Reading Accuracy**1%
*“My own fault for not reading the dimensions”*
### **Top return reasons **
**Size-Overall**71%
**Material Quality**15%
**Advertised Vs Actual Product**3%
**Color**3%
**Value For Money**2%
**Thin**2%
**Defective Material/Parts**1%
**Display Colors**0%
**Functionality-Overall**0%
**Thickness**0%
## **Common questions**
- **Is yellow felt profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 21 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the yellow felt niche?**
- 14 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in yellow felt?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 4.0%.
- **When does demand for yellow felt peak?**
- Demand peaks in Oct–Nov; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the yellow felt niche?**
- Listings span $4.82–$15.16; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.
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