---
title: "Yellow Cardstock — $163K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/yellow-cardstock"
last_updated: "2026-08-09T09:58:11.083Z"
locale: en
meta:
description: "Niche score 51/100 · $163K/yr market · 100K searches/yr · $12.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $163K/yr market · 100K searches/yr · $12.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Cardstock — $163K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow cardstock**
**Worth a look**
Shows searches that convert (13.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 34Growth 34Conversion 96Competition 41Returns 96Price range 43Avg price 53Brand share 45Review moat 79Quality gap 18
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****421.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.41–$22.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$163K**
$163K/yr · 100K searches
**Growth**
**Okay****+7.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, yellow cardstock is a $163K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow cardstock market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$247K–$309K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**16%**
- FLIPPED26% - Astrobrights21% - Neenah14% - Vishoitty11% - Wausau Papers6% - Goefun6% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.
3K2KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/yellow-cardstock/trend)
## **Top yellow cardstock search terms**
- **yellow cardstock**55K/yr+12.6%12.2% conv. - **yellow cardstock 8.5 x 11**16K/yr-4.4%14.2% conv. - **yellow card stock**13K/yr+7.4%13.0% conv. - **yellow card stock paper 8.5 x 11**7K/yr-5.8%15.7% conv. - **cardstock yellow**4K/yr+19.3%11.0% conv. - **yellow cardstock paper**3K/yr-13.0%12.5% conv. - **card stock yellow**2K/yr+30.8%12.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/yellow-cardstock/search-terms)
## **Top yellow cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Yellow Card Stock for Printer Drawing Gift tags Invitations Cards etc (Yellow 30 Sheets)**FLIPPED**$5.98**4.7★814 rev](https://www.amazon.com/dp/B0DF5R6VN5) [2**Astrobrights Mega Collection Colored Cardstock Bright Yellow 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91625)**Astrobrights**$17.84**4.8★1,065 rev](https://www.amazon.com/dp/B07PZFC4Y3) [3**Astrobrights Colored Cardstock 8.5 x 11 65 lb/176 GSM Sunburst Yellow 250 Sheets (22791)**Neenah**$15.34**4.7★437 rev](https://www.amazon.com/dp/B00B6UHFZ6) [4**Lemon Yellow Cardstock 8.5 x 11 Bright Color Paper 40 Sheets Yellow Paper Colored Cardstock for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing**Vishoitty**$7.81**4.7★339 rev](https://www.amazon.com/dp/B0FNCCD44R) [5**Wausau Neenah Paper Exact Index Card Stock 110 lb Index Weight 8.5 x 11 Canary 250/Pack**Wausau Papers**$17.00**4.5★160 rev](https://www.amazon.com/dp/B00006IDRH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$14.90**141 rev2mo ago](https://www.amazon.com/dp/B0GSK2SZ5N) [**Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus**Aidunmis**$8.81**470 rev3mo ago](https://www.amazon.com/dp/B0GKXCWB8F) [**Yellow Cardstock 8.5 x 11 40 Sheets Yellow Paper Card Stock for Printer Solar Yellow Cardstock Paper for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office**Vishoitty**$8.49**339 rev4mo ago](https://www.amazon.com/dp/B0GFCRZMLV) [**Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)**Astrobrights**$10.91**25 rev4mo ago](https://www.amazon.com/dp/B0GND3NNTR) [**50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)**KAQRHFT**$11.82**36 rev6mo ago](https://www.amazon.com/dp/B0GFWP2WVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus**Aidunmis**$8.81**4.6★**▲ 243%**](https://www.amazon.com/dp/B0GKXCWB8F) [**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations**TUXIYA**$14.90**4.8★**▲ 238%**](https://www.amazon.com/dp/B0GSK2SZ5N) [**Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)**Astrobrights**$10.91**4.8★**▲ 237%**](https://www.amazon.com/dp/B0GND3NNTR) [**50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)**KAQRHFT**$11.82**4.7★**▲ 235%**](https://www.amazon.com/dp/B0GFWP2WVK) [**CoZyden 100 Sheets Yellow Cardstock 8.5 X 11 Thick Printer Paper 80lb/230 Gsm Art Card Stock Paper Perfect for Scrapbooking Crafts Business Cards Invitations Diy Menus Crafts Drawing Etc**CoZyden**$15.90**4.6★**▲ 202%**](https://www.amazon.com/dp/B0G6LZY9RZ)
**~~View all trending →~~**
## **What buyers say about yellow cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Vibrant Color”*
**Quality-Overall**14%
*“Good quality cardstock”*
**Thickness**9%
*“This cardstock has a nice thickness to it”*
**Value For Money**7%
*“Decent value”*
**Print Quality**5%
*“so it's ideal for printing”*
**Paper Quality**5%
*“Sturdy thick paper that's great for painting project”*
**Advertised Vs Actual Product**4%
*“Consistent with description”*
**Weight Heavy**3%
*“The cardstock is a good weight”*
**Strength**3%
*“It doesnt feel flimsy at all”*
**Durability**3%
*“Durable & Reliable”*
### **What buyers complain about **
**Paper Quality**19%
*“Paper is so easily damaged during shipping”*
**Paper Brightness**8%
*“Its yellow and slightly thicker than standard paper”*
**Value For Money**6%
*“The price is high for a single package of 126 sheets”*
**Display Colors**4%
*“not highlighter yellow”*
**Quality-Overall**4%
*“poor quality”*
**Size-Overall**4%
*“Non-standard Size: its not 8.5x11, its 8.3x11.7, which may not be a big deal to you”*
**Thickness**3%
*“They are thicker than regular paper”*
### **Top return reasons **
**Color**41%
**Paper Quality**20%
**Value For Money**8%
**Paper Brightness**5%
**Advertised Vs Actual Product**4%
**Size-Overall**4%
**Thin**3%
**Thickness**2%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is yellow cardstock profitable to sell on Amazon United States?**
- The niche generates $163K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the yellow cardstock niche?**
- 15 brands and 97 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in yellow cardstock?**
- Top complaints mined from reviews: Paper Quality, Paper Brightness, Value For Money. The return rate is 0.8%.
- **When does demand for yellow cardstock peak?**
- Demand peaks in May–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the yellow cardstock niche?**
- Listings span $5.41–$22.16; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 421 reviews — the moat a new listing must climb.
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