---
title: "Yarn for Crafts — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/yarn-for-crafts"
last_updated: "2026-08-09T11:49:11.606Z"
locale: en
meta:
description: "Niche score 47/100 · $70K/yr market · 96K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $70K/yr market · 96K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yarn for Crafts — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **yarn for crafts**
**Skip it**
A small market ($70K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 70Competition 50Returns 87Price range 58Avg price 46Brand share 63Review moat 24Quality gap 62
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.81–$30.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,244**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$70K**
$70K/yr · 96K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, yarn for crafts is a $70K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yarn for crafts market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$69K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**25%**
- MAQIHAN19% - Yinsun13% - Red Heart12% - LIHAO12% - Mira HandCrafts11% - Craftwiz8%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -11.7% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Holiday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/yarn-for-crafts/trend)
## **Top yarn for crafts search terms**
- **yarn for crafts**44K/yr-11.3%7.8% conv. - **craft yarn**16K/yr+2.0%3.6% conv. - **yarn crafts**13K/yr-29.4%0.5% conv. - **colored yarn**7K/yr+0.5%7.5% conv. - **yarn for kids**6K/yr-6.1%5.0% conv. - **yarn craft**5K/yr-9.3%2.4% conv. - **thick yarn for crafts**6K/yr-38.1%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/yarn-for-crafts/search-terms)
## **Top yarn for crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$8K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts**MAQIHAN**$8.85**4.1★1,360 rev](https://www.amazon.com/dp/B0CCXHLMLB) [2**LIHAO 12 Skeins Mini Yarn for Knitting Crochet Craft - 100% Acrylic**LIHAO**$8.85**4.2★2,728 rev](https://www.amazon.com/dp/B01DVU5LCM) [3**Yinsun 12 Crochet Yarn for Crafts Mini Acrylic Yarn for Beginners (12x15g)**Yinsun**$8.60**3.9★245 rev](https://www.amazon.com/dp/B09VRYHMDT) [4**20 Acrylic Yarn Skeins - 438 Yards Multicolored Yarn in Total Great Crochet and Knitting Starter Kit for Colorful Craft Assorted Colors**Mira HandCrafts**$16.55**4.2★20,254 rev](https://www.amazon.com/dp/B07B7M5RBW) [5**CRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects**Craftwiz**$25.16**4.6★435 rev](https://www.amazon.com/dp/B0CMV3K2PK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)**PerkDecor**$5.05**697 rev11mo ago](https://www.amazon.com/dp/B0FF2YKCVJ) [**Ombre Yarn - 10 Pack x 15g Yarn Cotton Multi Colored with Vibrant Colors for Crocheting Color Changing Soft Ideal for Knitting Crafts Suitable for Crocheting Beginners**MAQIHAN**$7.49**306 rev1y ago](https://www.amazon.com/dp/B0DG29SXX8) [**FREEASYFAR 3.5Oz/120yds Pastel Beginner Easy Yarn for Crocheting and Knitting;Worsted-Weight Medium #4;Cotton Blend Yarn for Beginners Amigurumi DIY(Coral 1 Skein)**FREEASYFAR**$8.67**717 rev2y ago](https://www.amazon.com/dp/B0D6QWTN9C) [**Ombre Yarn - 10 Pack x 15g Yarn Cotton Multi Colored with Vibrant Colors Soft Color Changing Ideal for Knitting and Crocheting Crafts Suitable for Beginners**MAQIHAN**$7.49**306 rev2y ago](https://www.amazon.com/dp/B0D69Q7YDH) [**Garden Twine 2mm 328 Feet Natural Jute Twine for Garden Crafts Gifts Wrapping Packing and Home Decor**LOTIMOYIA**$7.47**48 rev2y ago](https://www.amazon.com/dp/B0D41XKCJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RED HEART Super Saver Yarn White**Red Heart**$3.81**4.7★**▲ 348%**](https://www.amazon.com/dp/B000XZY8Q4) [**Garden Twine 2mm 328 Feet Natural Jute Twine for Garden Crafts Gifts Wrapping Packing and Home Decor**LOTIMOYIA**$7.47**4.9★**▲ 197%**](https://www.amazon.com/dp/B0D41XKCJW) [**Red Heart E300.0319 Super Saver Economy Yarn Cherry Red**Red Heart**$3.90**4.7★**▲ 163%**](https://www.amazon.com/dp/B0017342OY) [**PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)**PerkDecor**$5.05**4.7★**▲ 136%**](https://www.amazon.com/dp/B0FF2YKCVJ) [**CRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects**Craftwiz**$25.16**4.6★**▲ 134%**](https://www.amazon.com/dp/B0CMV3K2PK)
**~~View all trending →~~**
## **What buyers say about yarn for crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Beautiful colors”*
**Quality-Overall**15%
*“Good variety”*
**Value For Money**8%
*“Great deal”*
**Advertised Vs Actual Product**7%
*“exactly as pictured”*
**Ease Of Use**6%
*“Easy to use”*
**Soft Feel**4%
*“Smooth to the touch”*
**Strength**3%
*“Sturdy and easy to use dispenser”*
**Gifting Purpose**3%
*“Great gift”*
**Fun/Entertainment Experience**3%
*“fun to make”*
**Material Quality**3%
*“The yarn was great color and great material”*
### **What buyers complain about **
**Size-Overall**22%
*“Super Small”*
**Quality-Overall**9%
*“Bad quality”*
**Thickness**9%
*“Slightly thinner than the other brand Ive ordered”*
**Advertised Vs Actual Product**5%
*“Looks can be deceiving”*
**Value For Money**4%
*“So cheap”*
**Color**4%
*“Colors not accurate”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are hard to understand”*
**Durability**3%
*“Breaks easily”*
**Material Quality**3%
*“This yarn is of the worst quality”*
**Strength**3%
*“Very weak”*
### **Top return reasons **
**Size-Overall**24%
**Thin**17%
**Color**9%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Material Quality**7%
**Quality-Overall**5%
**Thickness**5%
**Functionality-Overall**2%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is yarn for crafts profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the yarn for crafts niche?**
- 20 brands and 55 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in yarn for crafts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.4%.
- **When does demand for yarn for crafts peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the yarn for crafts niche?**
- Listings span $3.81–$30.14; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 6,244 reviews — the moat a new listing must climb.
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