---
title: "X Acto Knife — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/x-acto-knife"
last_updated: "2026-08-09T12:39:02.678Z"
locale: en
meta:
description: "Niche score 37/100 · $99K/yr market · 75K searches/yr · $10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $99K/yr market · 75K searches/yr · $10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "X Acto Knife — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **x acto knife**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 23Conversion 95Competition 15Returns 97Price range 58Avg price 38Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.38–$29.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.51**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$99K**
$99K/yr · 75K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,113**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, x acto knife is a $99K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **x acto knife market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$84K–$105K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- X-Acto62% - Jetmore12% - XEKIGU12% - Fiskars7% - DIYSELF6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -3.5% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/x-acto-knife/trend)
## **Top x acto knife search terms**
- **x acto knife**50K/yr-5.0%11.6% conv. - **x-acto**13K/yr-2.3%4.1% conv. - **x acto**8K/yr+0.0%5.0% conv. - **xacto knife handle**3K/yr+6.2%3.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/x-acto-knife/search-terms)
## **Top x acto knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**X-ACTO #1 Z-Series Precision Utility Knife Metal Silver Aluminum Handle Includes Safety Cap - For Precise Fine Cuts**X-Acto**$6.08**4.6★33,504 rev](https://www.amazon.com/dp/B005KRSWM6) [2**X-ACTO #1 Precision Knife With 5#11 Blades 1 Count**X-Acto**$8.67**4.7★3,730 rev](https://www.amazon.com/dp/B0000DD1N4) [3**JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects**Jetmore**$9.49**4.6★2,599 rev](https://www.amazon.com/dp/B0BNQ93N95) [4**3 PCS Exacto Knife Hobby Knife Craft Knives with 30 PCS Spare Exacto Knife Blades(#11) Profession Craft Knifes for Crafts Arts Modeling Scrapbooking Stencil By XEKIGU AK0103**XEKIGU**$4.38**4.5★1,073 rev](https://www.amazon.com/dp/B0CY86L22Y) [5**Fiskars 6 Detail Craft Knife for Precision Cutting & Detail Work Arts & Crafts Exacto Hobby Knife for Scrapbooking Cutter Ideal for Cardstock Thin Plastic Photos Vinyl & Canvas Durable Aluminum**Fiskars**$6.23**4.5★10,714 rev](https://www.amazon.com/dp/B001A42CTW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men**DIYSELF**$6.98**5,255 rev2y ago](https://www.amazon.com/dp/B0D4DKYL2C) [**3 PCS Exacto Knife Hobby Knife Craft Knives with 30 PCS Spare Exacto Knife Blades(#11) Profession Craft Knifes for Crafts Arts Modeling Scrapbooking Stencil By XEKIGU AK0103**XEKIGU**$4.38**1,073 rev2y ago](https://www.amazon.com/dp/B0CY86L22Y) [**JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects**Jetmore**$9.49**2,599 rev3y ago](https://www.amazon.com/dp/B0BNQ93N95) [**DIYSELF 16-Piece Exacto Knife Set Craft Knife & Hobby Knife Kit Precision Knife with Magnetic Storage Case Exacto Knife for Crafting Paper Foam Vinyl Models 3D Printing Junk Journal Supplies**DIYSELF**$12.74**16,885 rev5y ago](https://www.amazon.com/dp/B0987JPQ74) [**X-ACTO Z-Series #2 Precision Knife with Cap - Sharp Durable For Cutting and Trimming**X-Acto**$9.07**1,247 rev10y ago](https://www.amazon.com/dp/B011Q0YYJA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects**Jetmore**$9.49**4.6★**▲ 121%**](https://www.amazon.com/dp/B0BNQ93N95) [**DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men**DIYSELF**$6.98**4.6★**▲ 38%**](https://www.amazon.com/dp/B0D4DKYL2C) [**X-ACTO #1 Precision Knife With 5#11 Blades 1 Count**X-Acto**$8.67**4.7★**▲ 27%**](https://www.amazon.com/dp/B0000DD1N4) [**3 PCS Exacto Knife Hobby Knife Craft Knives with 30 PCS Spare Exacto Knife Blades(#11) Profession Craft Knifes for Crafts Arts Modeling Scrapbooking Stencil By XEKIGU AK0103**XEKIGU**$4.38**4.5★**— 9%**](https://www.amazon.com/dp/B0CY86L22Y) [**X-ACTO #1 Z-Series Precision Utility Knife Metal Silver Aluminum Handle Includes Safety Cap - For Precise Fine Cuts**X-Acto**$6.08**4.6★**— 8%**](https://www.amazon.com/dp/B005KRSWM6)
**~~View all trending →~~**
## **What buyers say about x acto knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**16%
*“Blades are sharp”*
**Quality-Overall**16%
*“Awesome quality”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**15%
*“reasonably priced”*
**Ease Of Use**8%
*“It's easy to hold”*
**Grip**6%
*“Nice grip”*
**Size-Overall**2%
*“a good size”*
**Precision Of Cut**2%
*“As precise and sharp as can be with a good assortment of blades and handles”*
**Design-Overall**2%
*“Good construction, quality for the price”*
**Comfort-Overall**2%
*“Very comfortable”*
### **What buyers complain about **
**Grip**13%
*“The blade simply doesn't stay in place”*
**Quality-Overall**12%
*“Poor quality”*
**Durability**11%
*“Flimsy and broke at the first use”*
**Sharpness**9%
*“Not as sharp as I was hoping for”*
**Ease Of Use**6%
*“One problem - case is hard to open”*
**Strength**6%
*“The set it ok- just a little flimsy”*
**Value For Money**3%
*“Not worth the money”*
**Defective Material/Parts**3%
*“The part that tightens the blade does not stay tight- frustrating”*
**Functionality-Overall**2%
*“Buy a more expensive one these are garbage they dont even work”*
**Product Condition**2%
*“Came with finger prints and carpet pieces still stuck in it... not only a return and used but not repackaged. Buyer beware”*
### **Top return reasons **
**Sharpness**17%
**Size-Overall**11%
**Value For Money**11%
**Functionality-Overall**10%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Mechanism Issues**4%
**Grip**3%
**Strength**3%
## **Common questions**
- **Is x acto knife profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 10 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the x acto knife niche?**
- 5 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in x acto knife?**
- Top complaints mined from reviews: Grip, Quality-Overall, Durability. The return rate is 0.6%.
- **When does demand for x acto knife peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the x acto knife niche?**
- Listings span $4.38–$29.81; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 8,113 reviews — the moat a new listing must climb.
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