---
title: "Wooden Stars — $121K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wooden-stars"
last_updated: "2026-08-09T14:27:16.743Z"
locale: en
meta:
description: "Niche score 62/100 · $121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wooden Stars — $121K/yr Amazon US Niche (2026) - Flapen"
---
# **wooden stars**
**Worth a look**
Shows demand growing +163.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 96Conversion 66Competition 76Returns 76Price range 27Avg price 33Brand share 83Review moat 81Quality gap 23
**Growth**
**Incredible****+163.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****374.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.95**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$121K**
$121K/yr · 207K searches
**Price range**
**Okay****$4.77–$18.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, wooden stars is a $121K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wooden stars market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$80K–$100K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#954**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**42%**
- Gejoy14% - DERAYEE11% - Zyghjort10% - JJUNW9% - COCHIE8% - Sophena6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +163.1% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/wooden-stars/trend)
## **Top wooden stars search terms**
- **wooden stars**53K/yr+170.9%3.0% conv. - **wooden stars for crafts**50K/yr+187.8%4.3% conv. - **wood stars**22K/yr+188.3%2.8% conv. - **wood stars for crafts**22K/yr+178.2%3.4% conv. - **wooden star**15K/yr+92.5%1.1% conv. - **small wooden stars**8K/yr+154.8%5.3% conv. - **wood star**9K/yr+123.0%1.4% conv. - **small wooden stars for crafts**10K/yr+174.8%6.6% conv. - **wooden craft stars**5K/yr+232.8%5.0% conv. - **wooden stars 3 inch**3K/yr+53.5%3.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/wooden-stars/search-terms)
## **Top wooden stars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DERAYEE 100 Pcs Unfinished Wooden Stars Ornaments Assorted Size Cutout Blank Wood Pieces Star for Christmas Wedding Party DIY Crafts**DERAYEE**$6.06**4.5★1,386 rev](https://www.amazon.com/dp/B08QCR1MZS) [2**Wooden Stars for Crafts 100 PCS Unfinished Wood Crafts 5 Sizes Blank Wooden Star Cutouts Natural Wood Small Stars Cutouts Ornaments for Christmas Craft and Party Ornaments Decoration Painting**Zyghjort**$5.68**4.5★12 rev](https://www.amazon.com/dp/B0GGXDZ3HX) [3**300 Pieces Wooden Stars Shape Unfinished Stars Pieces Blank Wooden Cutouts Ornaments for Craft and Easter Decoration(1 Inch)**Gejoy**$10.30**4.7★1,933 rev](https://www.amazon.com/dp/B07TLCX4VT) [4**50PCS Wooden Star for Crafts 4 Inch Unfinished Wood Pieces for Crafts Natural Star Shape Wooden Slices Cutouts Coasters for Paint DIY Pyrograph Staining Burning Engraving Carving**LepoHome**$10.96**4.7★285 rev](https://www.amazon.com/dp/B0BNTJZ4XQ) [5**JJUNW 100 PCS Unfinished Wooden Stars Ornaments 1 Inch Wooden Star Crafts Wood Cutouts Small Stars for DIY Crafts Party Decor**JJUNW**$5.59**4.6★112 rev](https://www.amazon.com/dp/B0DD7FJ98R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COCHIE 4th of July Stars Wood Crafts to Paint Set of 24 Memorial Day Unfinished Wooden Craft for Painting DIY Paintable Veterans Labor Day Cutouts Slices for Craft with Ropes (Star)**COCHIE**$11.09**24 rev5mo ago](https://www.amazon.com/dp/B0GQSYP2MY) [**Wooden Stars for Crafts 100 PCS Unfinished Wood Crafts 5 Sizes Blank Wooden Star Cutouts Natural Wood Small Stars Cutouts Ornaments for Christmas Craft and Party Ornaments Decoration Painting**Zyghjort**$5.68**12 rev5mo ago](https://www.amazon.com/dp/B0GGXDZ3HX) [**COCHIE 4th of July Decorations Wooden Star Set of 6 Labor Day Decor Patriotic Memorial Day Tiered Tray Decor Red White and Blue Veterans Day Decorations for Home Office Table Shelf (Retro Solid)**COCHIE**$14.84**85 rev1y ago](https://www.amazon.com/dp/B0FGX5WSFF) [**Large Size Wooden Star 4th of July Ornaments to Paint Independence Day Wooden Patriotic Day DIY Blank Cutouts Unfinished Round Ornament for Crafts Summer Decorations 6 Pack**Sophena**$9.67**85 rev1y ago](https://www.amazon.com/dp/B0F3JBTH4X) [**DECYOOL 120 Pcs White Wood Stars Wooden Star Cutouts American Flag Crafts 4th of July Star Decor for Flag Day Independence Day Memorial Day Veterans Day Xmas Decorations (1.2 Inch)**DECYOOL**$9.93**82 rev1y ago](https://www.amazon.com/dp/B0DYV968YN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COCHIE 4th of July Stars Wood Crafts to Paint Set of 24 Memorial Day Unfinished Wooden Craft for Painting DIY Paintable Veterans Labor Day Cutouts Slices for Craft with Ropes (Star)**COCHIE**$11.09**4.8★**▲ 162%**](https://www.amazon.com/dp/B0GQSYP2MY) [**DECYOOL 120 Pcs White Wood Stars Wooden Star Cutouts American Flag Crafts 4th of July Star Decor for Flag Day Independence Day Memorial Day Veterans Day Xmas Decorations (1.2 Inch)**DECYOOL**$9.93**4.7★**▲ 156%**](https://www.amazon.com/dp/B0DYV968YN) [**COCHIE 4th of July Decorations Wooden Star Set of 6 Labor Day Decor Patriotic Memorial Day Tiered Tray Decor Red White and Blue Veterans Day Decorations for Home Office Table Shelf (Retro Solid)**COCHIE**$14.84**4.7★**▲ 144%**](https://www.amazon.com/dp/B0FGX5WSFF) [**FOIMAS 120pcs 4th of July Wood Stars Ornament Patriotic Wooden Star for Crafts Independence Day Memorial America Flag Labor Day White Navy Blue and Red**FOIMAS**$8.39**4.8★**▲ 144%**](https://www.amazon.com/dp/B0BYVM6PXJ) [**Wooden Stars for Crafts 100 PCS Unfinished Wood Crafts 5 Sizes Blank Wooden Star Cutouts Natural Wood Small Stars Cutouts Ornaments for Christmas Craft and Party Ornaments Decoration Painting**Zyghjort**$5.68**4.5★**▲ 143%**](https://www.amazon.com/dp/B0GGXDZ3HX)
**~~View all trending →~~**
## **What buyers say about wooden stars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality and they give a nice rustic appearance”*
**Size-Overall**16%
*“Perfect Size”*
**Advertised Vs Actual Product**14%
*“Exactly what I wanted”*
**Value For Money**9%
*“Good Value”*
**Color**7%
*“Color is great”*
**Wood Quality**6%
*“Quality wood consists color”*
**Design-Overall**4%
*“Cute decor”*
**Weight Light**3%
*“Theyre lightweight”*
**Paint Quality**2%
*“Fun ornaments to paint”*
**Gifting Purpose**2%
*“Just what I wanted for holiday decor”*
### **What buyers complain about **
**Size-Overall**39%
*“They are quite narrow”*
**Thickness**8%
*“Stars are thicker than expected”*
**Quality-Overall**8%
*“looks a little cheap in my opinion”*
**Wood Quality**8%
*“Cheap looking on real wood”*
**Material Quality**3%
*“They are not made of solid wood”*
**Paint Quality**3%
*“Bare wood, so it took a lot of coats of paint”*
**Thin**3%
*“Very thin”*
**Strength**2%
*“easily fall over”*
**Color**1%
*“They are more Americana red than bright red”*
**Hard Feel**1%
*“However edges are a bit rough so be careful”*
### **Top return reasons **
**Size-Overall**54%
**Wood Quality**24%
**Advertised Vs Actual Product**4%
**Color**3%
**Value For Money**2%
**Functionality-Overall**2%
**Thin**2%
**Quality-Overall**1%
**Defective Material/Parts**1%
**Material Quality**1%
## **Common questions**
- **Is wooden stars profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 46 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +163.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the wooden stars niche?**
- 28 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in wooden stars?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.0%.
- **When does demand for wooden stars peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the wooden stars niche?**
- Listings span $4.77–$18.86; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.
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