---
title: "Wooden Hearts — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wooden-hearts"
last_updated: "2026-08-06T03:54:47.794Z"
locale: en
meta:
description: "Niche score 47/100 · $134K/yr market · 346K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $134K/yr market · 346K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wooden Hearts — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **wooden hearts**
**Skip it**
Soft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 0Conversion 39Competition 84Returns 46Price range 65Avg price 53Brand share 95Review moat 82Quality gap 20
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Great****357.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.47–$34.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.40**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$134K**
$134K/yr · 346K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-75.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, wooden hearts is a $134K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wooden hearts market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$155K–$186K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#2,058**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**40%**
Top 20: 79%
**Top-5 click share**
**31%**
Top 20: 67%
**Open market**
**56%**
- Focal2020% - LepoHome6% - obmwang5% - Sophena5% - Cregugua4% - WLIANG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -75.8% search growth over the last 90 days.
30K20KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/wooden-hearts/trend)
## **Top wooden hearts search terms**
- **wooden hearts**78K/yr-76.1%2.8% conv. - **wooden hearts for crafts**76K/yr-80.5%3.4% conv. - **wooden heart**40K/yr-69.9%1.9% conv. - **wood hearts for crafts**34K/yr-76.6%3.0% conv. - **wood hearts**25K/yr-77.9%1.9% conv. - **wood heart**21K/yr-74.9%1.3% conv. - **small wooden hearts**14K/yr-57.2%4.0% conv. - **small wooden hearts for crafts**11K/yr-57.6%4.6% conv. - **heart wood**6K/yr-65.6%0.9% conv. - **corazones de madera**5K/yr-52.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/wooden-hearts/search-terms)
## **Top wooden hearts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100Pcs 1 Wooden Hearts for Crafts Small Wood Hearts Cutout Slices DIY Unfinished Wooden Ornaments Embellishments Heart Sign Tag for Valentines Day Birthday Party Wedding Guest Book Decoration**Focal20**$6.75**4.8★487 rev](https://www.amazon.com/dp/B0BRR5926L) [2**50PCS Wooden Heart for Crafts 4 Inch Unfinished Wood Pieces for Crafts Natural Heart Shape Wooden Slices Cutouts Coasters for Paint DIY Pyrograph Staining Burning Engraving Carving**LepoHome**$10.98**4.7★285 rev](https://www.amazon.com/dp/B0BNTC7J72) [3**obmwang 50 Pieces 3 Inch Natural Heart Wood Slices DIY Wooden Ornaments Unfinished Predrilled Heart Embellishments with Twine for Wedding Thanksgiving Christmas**obmwang**$8.39**4.8★1,417 rev](https://www.amazon.com/dp/B07YC1D25P) [4**20Pcs 5 Wooden Hearts for Crafts Wood Predrilled Hearts Cutout Slices DIY Unfinished Wooden Ornaments Embellishments Heart Sign TGA for Valentines Day Birthday Party Wedding Guest Book Decor**Focal20**$10.02**4.8★487 rev](https://www.amazon.com/dp/B0BRR6HGNK) [5**100Pcs 1.5 Wooden Hearts for Crafts Small Wood Hearts Cutout Slices DIY Unfinished Wooden Ornaments Embellishments Heart Sign Tag for Valentines Day Birthday Party Wedding Guest Book Decor**Focal20**$8.02**4.8★487 rev](https://www.amazon.com/dp/B0BRR6R9L1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalized Wooden Hearts with Names - Custom Engraved Interlocking Heart Sculpture for Couples - 5th Wood Anniversary Valentines Day Gift Idea Romantic Home Decor (1-Pack)**KCULE**$22.36**65 rev3mo ago](https://www.amazon.com/dp/B0GSGN1MFS) [**12 Pack Unfinished Pine Wood Hearts 4x4 Inch - DIY Craft Supplies for Valentines Day Romantic Couple Gifts & Wedding Decor Blanks (Ideal for Painting & Wood Burning)**Nawwoo**$15.50**37 rev7mo ago](https://www.amazon.com/dp/B0G4CRGKQL) [**100Pcs Wood Hearts Wooden Hearts for Crafts Assorted Size Unfinished Blank Wooden Heart Shapes Sign Tag Wood Ornaments Embellishments for Valentines Day Birthday Party Wedding Guest Book DIY**Zyghjort**$6.35**23 rev8mo ago](https://www.amazon.com/dp/B0FY2SXN8K) [**Zuluf 1.25 Olive Wood Pocket Heart Fidget Hand Carved in Jerusalem from Natural Olive Wood This Small Wooden Heart is a Meaningful Keepsake Rustic Table Decor Wedding Favor or Valentines Gift**Zuluf**$7.06**23 rev11mo ago](https://www.amazon.com/dp/B0FLWV4LK9) [**THE FASTREND Handcrafted Wooden Heart Sculpture Solid Natural Wood Decor | Romantic Gift for Anniversary Wedding & Valentine Day (Set of 5)**THE FASTREND**$25.44**16 rev1y ago](https://www.amazon.com/dp/B0F496PVQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalized Wooden Hearts with Names - Custom Engraved Interlocking Heart Sculpture for Couples - 5th Wood Anniversary Valentines Day Gift Idea Romantic Home Decor (1-Pack)**KCULE**$22.36**4.7★**▲ 475%**](https://www.amazon.com/dp/B0GSGN1MFS) [**Small Wood Heart for Crafts 1-1/2 inch 1/8 inch Thick Pack of 25 Heart Shaped Wood for Rustic Bridal Shower Decoration by Woodpeckers**Woodpeckers**$14.08**5.0★**▲ 254%**](https://www.amazon.com/dp/B0CP6BMXSY) [**Zuluf 1.25 Olive Wood Pocket Heart Fidget Hand Carved in Jerusalem from Natural Olive Wood This Small Wooden Heart is a Meaningful Keepsake Rustic Table Decor Wedding Favor or Valentines Gift**Zuluf**$7.06**4.9★**▲ 246%**](https://www.amazon.com/dp/B0FLWV4LK9) [**60pcs Unfinished Wood Heart-Shaped Cutouts with Sling Hole Wooden Blank Paint Crafts for Kids Painting DIY Craft Project Home Decor Ornament Supplies**QDXATIVP**$7.93**4.6★**▲ 163%**](https://www.amazon.com/dp/B0DQCTW4PR) [**Qunclay 40 Pcs Wooden Heart Magnets for Fathers Day DIY Crafts 3.15 Unfinished Wood Heart Slices Bulk for Kids Art Projects Fridge Magnets Fathers Day Classroom Home Craft Decor**Qunclay**$14.99**4.7★**▲ 114%**](https://www.amazon.com/dp/B0BPRXYN1Q)
**~~View all trending →~~**
## **What buyers say about wooden hearts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Size-Overall**10%
*“They were perfect size”*
**Gifting Purpose**8%
*“Cute gift”*
**Wood Quality**8%
*“Excellent wood”*
**Value For Money**8%
*“Great value for the money”*
**Fun/Entertainment Experience**7%
*“Fun for anyone”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Design-Overall**5%
*“Beautifully crafted”*
**Paint Quality**4%
*“Great for painting on”*
**Thickness**3%
*“Great size and thickness”*
### **What buyers complain about **
**Size-Overall**35%
*“They are not the size they say they are”*
**Advertised Vs Actual Product**8%
*“Deceptive pictures”*
**Paint Quality**3%
*“One thing to keep in mind is that the paint may stain clothing”*
**Thickness**3%
*“The wood is thicker than I imagined”*
**Color**3%
*“drawback is that there arent more options for decorating the hearts in traditional colors”*
**Functionality-Overall**2%
**Assembly/Installation**2%
**Quality-Overall**2%
*“How did they get through quality control”*
**Wood Quality**2%
*“The wood was defective on many of them”*
**Value For Money**1%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**53%
**Wood Quality**27%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Color**3%
**Thin**2%
**Thickness**1%
**Material Quality**1%
**Quality-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is wooden hearts profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 57 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -75.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the wooden hearts niche?**
- 43 brands and 55 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in wooden hearts?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Paint Quality. The return rate is 3.3%.
- **When does demand for wooden hearts peak?**
- Demand peaks in Jan–Feb; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the wooden hearts niche?**
- Listings span $4.47–$34.92; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.
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