---
title: "Wooden Frames for Crafts — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wooden-frames-for-crafts"
last_updated: "2026-08-09T11:48:54.927Z"
locale: en
meta:
description: "Niche score 58/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wooden Frames for Crafts — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **wooden frames for crafts**
**Worth a look**
Shows a thin review moat (251 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 58Conversion 30Competition 79Returns 78Price range 69Avg price 83Brand share 76Review moat 87Quality gap 43
**Review moat**
**Great****251.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.09**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.29–$34.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+32.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$70K**
$70K/yr · 162K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, wooden frames for crafts is a $70K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wooden frames for crafts market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$109K–$145K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#455**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**30 **—flat
**Sellers**
**35**
**Top-5 brand share**
**59%**
Top 20: 93%
**Top-5 click share**
**36%**
Top 20: 80%
**Open market**
**41%**
- VOKOY19% - RYKOMO10% - Horizon Group USA10% - zjdbset8% - WSICSE6% - PURPLE LADYBUG6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/wooden-frames-for-crafts/trend)
## **Top wooden frames for crafts search terms**
- **picture frame craft**20K/yr+65.5%3.1% conv. - **diy picture frames craft kits**15K/yr+139.6%2.2% conv. - **diy picture frame**25K/yr-13.2%1.9% conv. - **paintable picture frames**11K/yr+13.0%4.8% conv. - **picture frames to decorate**9K/yr+50.3%3.1% conv. - **craft picture frames to decorate**8K/yr+63.1%4.6% conv. - **picture frame craft kit**10K/yr+40.4%2.9% conv. - **diy frame**9K/yr+34.0%1.6% conv. - **diy photo frame**8K/yr+25.7%2.2% conv. - **craft frame**6K/yr+52.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/wooden-frames-for-crafts/search-terms)
## **Top wooden frames for crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horizon Group USA DIY Foam Picture Frame Craft Kit 12-Pack of 4x6-Inch Colorful Picture Frames with 500+ Punch Out Stickers & Easels Back to School Arts & Craft Activity Perfect for Projects**Horizon Group USA**$6.29**4.1★424 rev](https://www.amazon.com/dp/B07QGH4DVH) [2**VOKOY 20 Pack Wooden Picture Frames for Crafts DIY Wood Craft Picture Frames Bulk for 4 x 6 Photos Unfinished Standing Photo Frames DIY Crafts Wood Decorate for Fathers Day Birthday Party Gifts**VOKOY**$20.05**4.6★164 rev](https://www.amazon.com/dp/B0CZ3PRYPY) [3**zjdbset Picture Frame Painting Craft Kit for 4 * 6 Photo 10Pcs DIY Unfinished Wooden Picture Frames with 12Pcs Painting Color Pen 4 Sheets Crystal Diamond Stickers for DIY Craft**zjdbset**$19.32**4.3★127 rev](https://www.amazon.com/dp/B0CCR7Y6KC) [4**PURPLE LADYBUG DIY Mosaic Photo Frame Crafts for Girls 8-12 6-8 - Great Gift for Teens Tweens Fun Craft Kit for Kids & Girl Birthday Gifts for 7 8 9 10 11 12 Years Old**PURPLE LADYBUG**$13.00**4.6★2,492 rev](https://www.amazon.com/dp/B095GXTV58) [5**LWR CRAFTS Wooden DIY Photo Frame 4 x 6 Pack of 2**LWR CRAFTS**$11.78**4.4★895 rev](https://www.amazon.com/dp/B072MRD8TN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Temlum Wooden Picture Frames Painting Kit Unfinished Wood Crafts DIY Picture Frame Kit Paint You Own Photo Frame Easy Crafts for Adults**Temlum**$17.60**9 rev4mo ago](https://www.amazon.com/dp/B0GS1Q6YB7) [**zjdbset DIY Mosaic Photo Frame Craft Kit for 4 * 6 Photo 8 Pcs DIY Unfinished Wooden Picture Frames with Mosaic Tiles for DIY Craft**zjdbset**$22.83**127 rev11mo ago](https://www.amazon.com/dp/B0FKBCG8Q7) [**Suncalla DIY Wooden Picture Frames Craft Kit 4 x 6 Inch Wooden Picture Frames with Acrylic Pens Beads Mini Charms Gem Stickers Glitter for Crafts Graduation Birthday Wedding(10 Pcs Rectangular Shape)**Suncalla**$26.42**5 rev11mo ago](https://www.amazon.com/dp/B0FM74NRFD) [**JOVA Klever Kits Mosaic Photo Frame Craft Kit DIY Crafts for Girls 8-12 6 7 Years Old Girl Gifts Summer Activities Make Your Own Picture Frame Mosaic Kits for Kids**Klever Kits**$12.71**118 rev11mo ago](https://www.amazon.com/dp/B0F9DSL88T) [**Aneco 6 Packs Picture Frame Painting Craft Kit for 4 x 6 Inch Photo DIY Unfinished Wooden Photo Frames with Diamond and Foam Stickers for DIY Crafts Paint and Decorate**Aneco**$13.73**26 rev1y ago](https://www.amazon.com/dp/B0F6SWHWVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Temlum Wooden Picture Frames Painting Kit Unfinished Wood Crafts DIY Picture Frame Kit Paint You Own Photo Frame Easy Crafts for Adults**Temlum**$17.60**4.7★**▲ 189%**](https://www.amazon.com/dp/B0GS1Q6YB7) [**Fovths 6 Packs Summer Picture Frame Painting Craft Kit for Crafts Decorate**Fovths**$13.90**4.6★**▲ 144%**](https://www.amazon.com/dp/B0D1TF3BQD) [**Fovths 24 Packs Summer Picture Frame Painting Craft Kit for Crafts Decorate**Fovths**$31.26**4.6★**▲ 108%**](https://www.amazon.com/dp/B0CX156BVJ) [**zjdbset DIY Mosaic Photo Frame Craft Kit for 4 * 6 Photo 8 Pcs DIY Unfinished Wooden Picture Frames with Mosaic Tiles for DIY Craft**zjdbset**$22.83**4.3★**▲ 71%**](https://www.amazon.com/dp/B0FKBCG8Q7) [**WSICSE 16 Pack Wooden Picture Frames for Crafts 4 x 6 DIY Picture Frame Craft Photos Wooden Frames for Fathers Day Birthday Wedding Graduation Party**WSICSE**$16.73**4.5★**▲ 34%**](https://www.amazon.com/dp/B0F4CY997N)
**~~View all trending →~~**
## **What buyers say about wooden frames for crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**16%
*“fun designs,”*
**Frame Quality**13%
*“The frames were absolutely perfect”*
**Quality-Overall**11%
*“Good quality and the stickers were great too”*
**Gifting Purpose**10%
*“Great gift”*
**Value For Money**8%
*“worth the price”*
**Design-Overall**6%
*“Nice craft”*
**Advertised Vs Actual Product**4%
*“Just what we needed”*
**Ease Of Use**4%
*“Its easy to use”*
**Durability**3%
*“Durable and easy to use”*
**Color**3%
*“Color is accurate to description”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Needs more glue”*
**Quality-Overall**11%
*“Quality is lacking”*
**Frame Quality**7%
*“Frames Break Easily”*
**Strength**7%
*“are not heavy duty”*
**Defective Material/Parts**6%
*“Half came chipped or a crack in it”*
**Durability**5%
*“Easily broken”*
**Size-Overall**4%
*“no longer fit the picture”*
**Ease Of Use**3%
*“Not easy”*
**Hard Feel**3%
*“Glitter clay arrived hard as a rock and not spreadable”*
**Advertised Vs Actual Product**2%
*“There is no plastic covering for the photo as advertised”*
### **Top return reasons **
**Frame Quality**33%
**Size-Overall**24%
**Value For Money**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**3%
**Material Quality**3%
**Defective Material/Parts**3%
**Strength**2%
**Wood Quality**2%
## **Common questions**
- **Is wooden frames for crafts profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 45 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the wooden frames for crafts niche?**
- 30 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in wooden frames for crafts?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Frame Quality. The return rate is 1.8%.
- **When does demand for wooden frames for crafts peak?**
- Demand peaks in May–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the wooden frames for crafts niche?**
- Listings span $6.29–$34.30; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.
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